Atlantic City's New Developments, Casinos Catering to Female Guests.

Hotels, Spas, Attractions Recognize Importance of $2 Trillion Market with Girls Getaway Packages

ATLANTIC CITY, N.J. -- Traditionally considered a haven for guys with its gambling and nightlife galore, Atlantic City is seeing a change in its visitor profile with a growing number of women traveling for a weekend getaway with their friends. As billions of dollars are being poured into city-wide development, Atlantic City's hotels, casinos, restaurants and shops are catering to this powerful demographic in the form of new packages designed for girls getaways and other female-friendly offerings, including:

Sheraton Atlantic City Weekday Shop and Stay - Taking advantage of premium outlet shopping at Atlantic City Outlets - The Walk, which includes such stores as Liz Claiborne, H&M, Banana Republic, Brooks Brothers, Guess, and Reebok among many more, the "Shop and Stay" package includes: reduced room rates starting at $99/night; complimentary Self Park; "Atlantic City Outlets Shop and Save - Preferred Customer Discount Card" (worth $300 in savings); 15% off coupon for Lenox Outlet shop; option to upgrade to club for $20/night. The package is available weekdays only through August 30, 2007. Call 866-716-8115 and mention Rate Plan Shop or visit: www.sheraton.com/atlanticcity.

The Almond Coconut Tropical Decadence Package at bluemercury Resort Spa at the Tropicana Utilizing a selection of Laura Mercier products, this divine treatment package begins with an indulgent almond coconut sugar scrub followed by a warm bubble bath infused with the essence of toasted almonds and coconut. Guests will enjoy a full body massage using a warm almond coconut milk souffle cr[c]me guaranteed to leave skin fresh and glowing. The treatment's final touch is a luxurious manicure and pedicure at the relaxing nail bar. Available for $270 through June 30, 2007 at 1-800-355-6000 or visit www.tropicana.net.

Tropicana Ultimate Girlfriends Getaway Package - The perfect girlfriend getaway or bachelorette party begins at The Tropicana. Guests may indulge in deluxe room accommodations, a $200 spa credit to bluemercury apothecary and spa, tickets to a show in the Tropicana Showroom and a $50 Quarter Gift Card for shopping or dining. $360 based on double occupancy, valid Monday through Thursday through June 28, 2007, based on availability; $403.75 based on double occupancy; valid Monday through Thursday through August 30, 2007, based on availability. Call the Tropicana Reservations line at 1-800-345-8767 or visit the website at www.tropicana.net.

Super Shoesday at Atlantic City Outlets - The Walk - Guests can win a pair of this season's hottest shoes every Tuesday from Atlantic City Outlets - The Walk, plus a chance at Shoes for a Year and $104,000 in cash. Log onto www.sojo1049.com for details and to participate. Available through May 19, 2007.

Other female-friendly developments that have reshaped Atlantic City as a destination with equal gender appeal include:

* The continued growth of The Pier Shops at Caesars with 90+ stores, including designer brands and celebrity-chef restaurants;

* A 500,000-square-foot expansion at The Borgata Casino encompassing new restaurants featuring Bobby Flay and Wolfgang Puck and the sultry nightclub "mur.mur";

* The expansion of The Atlantic City Outlets - The Walk to encompass nearly 100 stores;

* New restaurants, retail and an IMAX theater at The Quarter at Tropicana 

The Atlantic City Convention & Visitors Authority serves as the destination's principal marketing arm, stimulating economic growth through convention, business and leisure tourism development. The Authority oversees the management of the Atlantic City Convention Center and Boardwalk Hall on behalf of its parent agency, the New Jersey Sports and Exposition Authority. For complete Atlantic City information, visit www.atlanticcitynj.com.