Atlantic Brings Internet to Real Life: Label Announces In-House Net Studio & Online Video Channel; Hootie to Cut Studio Ribbon With Exclusive Live-to-Net Set; Atlantic Online Video Channel to Feature Exclusive Content.NEW YORK--(BUSINESS WIRE)--July 15, 1998--Atlantic Records is embarking on a dynamic two-pronged expansion of its Internet activities -- making a major leap forward in the ongoing evolution of the label's widely acclaimed website, while simultaneously paving a whole new route to Atlantic-produced online content. To this end, two distinct announcements are being made today: the July 16th launch of Atlantic's own state-of-the-art in-house digital production studio, located at the company's New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. headquarters; and the kick-off of the Atlantic-owned "INSTAVID," an online video channel created by Atlantic in association with Seattle, Washington's RealNetworks, Inc. In keeping with its reputation for being at the cutting edge of music and Internet technology, Atlantic is the first record company to open its own in-house studio for the purpose of delivering artists and music live to the Internet. The groundbreaking facility will have its formal christening christening: see baptism. on July 16th (1PM ET), when Atlantic recording group Hootie & the Blowfish A secret key cryptography method that uses a variable length key from 32 to 448 bits long. It uses the block cipher method, which breaks the text into 64-bit blocks before encrypting them. will perform an exclusive in-studio, live-to-Internet mini-concert. The Hootie cybercast cy·ber·cast n. A news or entertainment program transmitted over the Internet. [cyber- + (news)cast.] can be found in the DigitalArena of the Atlantic website, www.atlantic-records.com. The concert -- which will feature two songs from Hootie's upcoming third label album, "MUSICAL CHAIRS" -- is just the first in a series of direct-to-web artist events celebrating the studio's grand opening. The Atlantic Digital Studio features an array of live production and recording equipment, including: Yamaha O2R mixing board; Pro Tools 24; Sony DSR (1) (Data Set Ready) An RS-232 signal sent from the modem to the computer or terminal indicating that it is able to accept data. Contrast with DTR. (2) (Dynamic Source R 200 digital video; and real-time digital EarthCam. All live-to-web events will be broadcast via Real Networks' RealSystem technology and a specially dedicated high-speed T1 connection to the Internet. In addition, live performances will be delivered internally via Atlantic's own Intranet and to the six video walls found in the lobbies of the company's New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of headquarters. The Atlantic Digital Studio will dramatically enhance the label's creation of exclusive artist content and, through such events as live phone-in press conferences, bring Atlantic artists in closer contact with their fans. The immediate accessibility of the studio provides Atlantic and its New Media Department with a remarkable new resource, one whose capabilities are being continually expanded with the on-rushing growth in Internet technology. The facility, which operates as part of Atlantic's industry-leading New Media Lab, builds on the success of the DigitalArena (www.digitalarena.com) -- the web address for numerous live events by such artists as Tori Amos Tori Amos (born Myra Ellen Amos on August 22, 1963) is an American pianist and singer-songwriter. She is married to English sound engineer Mark Hawley. Together they have one daughter, Natashya "Tash" Lórien Hawley, born on September 5, 2000. , Jewel, Page & Plant, Poe, and Sugar Ray. Extending Atlantic's commitment to developing artists online, the "INSTAVID" online video channel will effectively house hundreds of new and catalog artist videos (beginning with a library of more than 200), exclusive interviews, cybercast concert highlights, and other live performances. Set to launch on September 1st, "INSTAVID" extends Atlantic's cutting-edge association with RealNetworks, Inc. -- the recognized leader in streaming media See streaming audio, streaming video and digital media hub. -- and will feature the new RealSystem G2 technology. RealSystem G2 enables the highest quality audio and video available on the Internet and corporate Intranets today. A powerful new music codec (1) (enCOder/DECoder) A hardware circuit that performs analog-to-digital conversion (ADC) and digital-to-analog (DAC) conversion. When analog signals are entered into a computer, cellphone or other device via a microphone or video source such as VHS tape or analog TV, provides a higher level of sound quality for dial-up users, and new postfiltering capabilities create smoother video images. The new SmartStream feature provides a consistent end-user experience across variable Internet connection speeds, improving the audio and video quality. The addition of two new media types, RealText(tm) and RealPix(tm), combined with support for Synchronized Multimedia Integration Language (hypertext, language, multimedia, text, World-Wide Web) Synchronized Multimedia Integration Language - (SMIL) A language based on Extensible Markup Language (XML), that enables people without programming or scripting backgrounds to author multimedia presentations in a simple text (SMIL (Synchronized Multimedia Integration Language) Pronounced "smile." A format for delivering and synchronizing multimedia content on the Web. Introduced in the summer of 1998 by the W3C, it is a document type (DTD) of XML and provides the timing commands that ), enables rich multi-stream programming to be delivered over typical modem connections. Hootie & The Blowfish's July 16th cybercast from the Atlantic Digital Studio is just one of an array of activities leading up to the September 15th release of the band's third album for the label, "MUSICAL CHAIRS." Produced by Don Gehman and recorded at Royaltone Studios in Burbank, California, the follows the band's two Gehman-produced no. 1 albums, 1994's "CRACKED REAR VIEW" and 1996's "FAIRWEATHER JOHNSON." Last week, the band taped a performance for VH1's Hard Rock Live, and this Friday morning, July 17th, Hootie is set to play outdoors in New York City's Rockefeller Plaza as part of NBC-TV's Today show summer concert series. The following day, July 18th, the band will perform live as part of the Goodwill Games Opening Celebration. Taking place at the World Financial Center Plaza in New York's Battery Park City, the gala event will be broadcast live by TBS Superstation beginning at 8:05 PM (ET). In coordination with the new album's September release, Hootie & the Blowfish are also slated to perform on Late Show With David Letterman “Late Show” redirects here. For other uses, see The Late Show. The Late Show with David Letterman is a multiple Emmy Award-winning hour-long weeknight comedy talk show broadcast by CBS from the Ed Sullivan Theater on Broadway in New York City. , The Rosie O'Donnell Show, and CBS (Cell Broadcast Service) See cell broadcast. This Morning. For Hootie & the Blowfish, being part of Atlantic web history is not a new experience. In 1996, the group's concert at Colorado's Red Rocks Amphitheatre Red Rocks Amphitheatre is a rock structure in Red Rocks Park near Morrison, Colorado (west of Denver), where concerts are given in the open air amphitheatre. There is a large, tilted, disc-shaped rock behind the stage, a huge vertical rock angled outwards from stage right, several was broadcast live over the Internet, registering a record-breaking number of hits to Atlantic's DigitalArena: an approximate total of 1.2 million hits over two nights, with a peak of 89 hits per second. This was complemented by further traffic at the sites of Intel Corporation (http://www.intel.com), which provided technology support for the cybercast, and hootie.com (the band's official web site), which also hosted the event. In their October 1997 music issue, Yahoo Internet Life named the Atlantic Records website one of the top ten music addresses on the web, and USA Today recently dubbed the Atlantic site "a new kind of MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. ." For additional information, please see the Atlantic Group website at: www.atlantic-records.com.
CONTACT: Atlantic Records
Patti Conte
212-707-2033
patti_conte@wmg.com
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Brittania@aol.com
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Laura Gold
310-205-7412
laura_gold@wmg.com
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