Atlantic Blue Group Embarks on New Branding Program.Company Adopts New Name, Logo; Web Site to Follow LAKE WALES, Fla. -- Atlantic Blue Group Inc., a multi-faceted company engaged in land management, cattle and citrus industries, has changed its name and adopted a new logo as part of an overall corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. program. The company, formerly known as Atlantic Blue Trust Inc., is seeking to elevate its profile among its core audiences and build a solid corporate reputation, according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Atlantic Blue president J.D. Alexander. Hence, management has created a comprehensive marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales program to brand the company that includes a brand identity package, new Web site, issues management, community relations 1. The relationship between military and civilian communities. 2. Those public affairs programs that address issues of interest to the general public, business, academia, veterans, Service organizations, military-related associations, and other non-news media entities. , industry outreach and media relations initiatives. "One of our first orders of business in our marketing efforts for Atlantic Blue was to change the company name to broaden its scope. We found the word Trust did not adequately describe the depth and breadth of our core business holdings," said Alexander. The new name also needed a new look to accurately reflect the company's personality, operations and future direction. "We wanted a way to represent our company that would capture its heritage, pioneer spirit, stewardship, integrity and sound fiscal management," said Alexander. He unveiled a new logo to the company's board of directors at their annual meeting on Oct. 20 and will incorporate the approved logo into the company's collateral materials, signage and other visual components over the next few months. Also in the works is a new Web site that will reflect the company's scope of operations, team members' expertise, environmental stewardship The integration and application of environmental values into the military mission in order to sustain readiness, improve quality of life, strengthen civil relations, and preserve valuable natural resources. , community commitment, and heritage. The site is expected to launch later this year. Atlantic Blue Group Inc., headquartered in Lake Wales, Fla., has extensive real estate holdings in Florida. The company owns and operates one of the largest cattle operations in the nation, producing beef cattle, citrus and sod on approximately 65,000 acres in southwestern Highlands County. The company is the majority shareholder in Alico Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :ALCO), a land management company operating in Central and Southwest Florida that owns approximately 137,000 acres of land located in Collier, Glades Glades may refer to:
|
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion