Atlanta Revs Up for the 2004 Cycle World International Motorcycle Shows Presented by Toyota Trucks, January 16-18; Featuring the Ball of Steel Stunt Show.

Business Editors/Automotive Writers

International Motorcycle Show Atlanta 2004

SANTA ANA, Calif.--(BUSINESS WIRE)--Jan. 12, 2004

This year, powersports fans, manufacturers and dealers are coming together to celebrate a common passion: motorcycles. The popular Cycle World International Motorcycle Shows(R) presented by Toyota Trucks (IMS) will be at the Cobb Galleria Centre, in Atlanta, January 16-18, 2004. Tickets for the event are $11 for adults, $5 for children 6-11 and free for children 5 and under. Tickets are available in advance at www.motorcycleshows.com and on-site at the box office or call the InfoLine at 800-331-5706 and 218-723-9130 for more information.

"We're excited to be back in Atlanta again this year. Georgia embraces the motorcycle lifestyle and comes out in the tens of thousands to see what's new from our 11 major motorcycle manufacturers," said Show Director Jeff D'Entremont. "And, new for this year, we'll have the Ball of Steel Stunt Show, which will be a great showpiece for the whole family."

The Ball of Steel Stunt Team, appearing at the show, is comprised of three brothers from Fort Worth, Texas -- Preston Landers (age 16), Brandon Landers (age 17) and Kyle Landers (age 18). The one-of-a-kind performance features three motorcycle riders hitting serious G-forces as they synchronize their motorcycles to perform insane stunts in a giant 16-ft steel globe. The show ends with one of the riders performing a back flip on his motorcycle.

Traveling to 13 major cities across the country, the IMS series is an unparalleled opportunity for bike buffs along with casual enthusiasts to experience the cutting-edge of powersports vehicles, products, and services. The 2004 line-up of OEMs include: Aprilia, BMW, Buell, Ducati, Harley-Davidson, Honda, Kawasaki, Moto Guzzi, Suzuki, Triumph, Victory and Yamaha. Representatives from local dealerships will be available to answer questions and help enthusiasts determine the perfect ride for their size and experience level.

The Powersports Group is also pleased to welcome back Ducati and Moto Guzzi this time for the full tour. As always, an onslaught of the hottest sport bikes, cruisers, scooters, dual-sport machines, off-road bikes, motocross and 4-wheel ATVs will be represented.

Show highlights will include stunt riders, special demonstrations and interactive features. Attractions will also include vintage displays highlighting vehicles of all makes and models, and the all-new Club House with special features, message boards, and contests targeting motorcycle club members.

Show attendees who want in-depth information about motorcycle parts and accessories can visit the expert staff in "The Factory," a showcase of the latest aftermarket products and essential riding gear where they can compare and discuss everything from performance parts to the latest communications hardware with manufacturer representatives. On hand will be Nick Nichols, aka -- "Mr. Motorcycle." We are pleased to have the following companies participating in The Factory: Arai Helmets, Autocom, Avon Tyres, Bell Powersports, Inc., Chatterbox, Cobra Engineering, Desser Tire & Rubber Co., Dowco, Inc., Dunlop North America, HJC America, K & N Engineering, Kendon Industries, Metzeler Motorcycle Tire, Progressive Suspension, Shoei Helmets, Suomy Helmets, Team Simpson Racing, Top Gear Accessories, Ltd., Travelcade, Yuasa Battery, Inc., and Wiseco Piston.

The Cycle World International Motorcycle Shows(R) presented by Toyota Trucks hits 13 cities, including: San Francisco, Dallas, Seattle, Southern California, Denver, New York, Washington D.C., Atlanta, Ohio, Chicago, Detroit, Daytona, and Minneapolis.

Tickets are available in advance at www.motorcycleshows.com and on-site at the box office. Members of the American Motorcyclist Association who show their membership cards when purchasing tickets at the box office on-site are eligible for a $1 rebate coupon redeemable at the AMA booth inside the show. Discount coupons are also available at participating local dealers. Visit www.motorcycleshows.com for a complete list of participating dealerships. Only one discount will be granted per ticket; no discount offers may be combined.

Please direct all reader inquiries to the InfoLine at 800-331-5706 CST and 218-723-9130 CST or to www.motorcycleshows.com. For media information, contact Philip Grieco, Octagon, telephone [phone], fax [phone], e-mail [e-mail]. For additional information about the 2004 show series, please contact The Powersports Group at Advanstar Communications Inc., 201 Sandpointe Avenue, Suite 600, Santa Ana, CA, 92707, telephone [phone], or fax [phone].

The Powersports Group is one of the largest producers of trade shows and conventions for the powersports industry worldwide. It includes the Cycle World International Motorcycle Shows(R) Presented by Toyota Trucks, the Dealernews International Powersports Dealer Expo, the Off-Road Aftermarket Expo, the Big Twin Expos East and West, Dealernews magazine, Powersports magazine, and Sturgis Guide. Advanstar Communications Inc. is a worldwide business information company serving specialized markets with high quality information resources and integrated marketing solutions. Advanstar has 100 business magazines and directories, 77 tradeshows and conferences, numerous Web sites, and a wide range of direct marketing, database and reference products and services. Advanstar serves targeted market sectors in such industries as art, automotive, beauty, collaboration/e-learning, CRM/call center, digital media, entertainment/marketing, fashion & apparel, healthcare, manufacturing and processing, pharmaceutical, powersports, science, telecommunications and travel/hospitality. The company has over 1,200 employees and currently operates from multiple offices in North America, Latin America, Europe and Asia. For more information, visit www.advanstar.com.

Note: Photos available upon request.