Atlanta Falcons Fans Flying High with Falcon's 365 Gift Cards.BRENTWOOD, Tenn. -- Atlanta Falcons The gift cards are available now exclusively at the new retail store, Falcons 365 in Perimeter Mall Perimeter Mall is an indoor shopping mall in Dunwoody north of Atlanta, near the highway interchange of Interstate 285 (the Perimeter) and Georgia 400. It is at the heart of Perimeter Center, a modern edge city of metro Atlanta which spans the DeKalb/Fulton county line into the , and on the new website www.falcons365.com. "We chose SVS because of its large retail marketplace presence and the breadth of capabilities offered by the program," said Danny Branch, vice president of information technology and store development for the Atlanta Falcons. "We've been pleased with the service we've received and see opportunities to expand our brand through marketing partnerships with other SVS retail clients." According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Branch, gift cards are not large sales items for many teams around the league. "But our expectations are to see if we can't change that by leveraging the capabilities and marketplace presence of SVS, our strong brand and merchandising innovation," he said. "We also offer, for the first time, customized, authentic and replica Falcons jerseys available for same-day pickup in most instances. Additionally, we are offering game-worn used items (jerseys, shoes, footballs) at the store and online." Keith Sorrels, SVS senior vice president, said "The initial gift card design is a great team shot designed to appeal to the loyal Falcons fans." About Stored Value Systems Since introducing the first-ever magnetic-striped retail gift card to shoppers in 1995, Stored Value Systems, Inc. (SVS) is one of the world's leading providers of electronic gift cards and other card-based transaction programs. International retailers rely on SVS to create customer loyalty, increase sales and strengthen their competitive position in the retailer marketplace. Headquartered in the United States, SVS is a wholly owned subsidiary Wholly Owned Subsidiary A subsidiary whose parent company owns 100% of its common stock. Notes: In other words, the parent company owns the company outright and there are no minority owners. of Comdata(R) Corporation. For more information, visit www.storedvalue.com. About Comdata Corporation Comdata(R) Corporation (www.comdata.com) is a leading business-to-business issuer and processor of payment cards, primarily in the retail and transportation industries. Comdata's range of products and services include fleet, fuel, purchasing, T&E, payroll/reimbursement, EBT EBT See: Earnings Before Taxes , gift and loyalty cards and processing. A full-service merchant processor, Comdata's platforms support both its proprietary card networks as well as processing for any card tender a merchant may accept. Headquartered in Brentwood, Tenn., Comdata employs more than 1,500 people nationally and internationally. Comdata is a wholly owned subsidiary of Minneapolis-based Ceridian Corporation (NYSE NYSE See: New York Stock Exchange : CEN CEN - Conseil Européen pour la Normalisation. A body coordinating standardisation activities in the EEC and EFTA countries. ). About Ceridian Ceridian Corporation (NYSE: CEN) is an information services See Information Systems. company serving businesses and employees in the United States, Canada and Europe. Ceridian is one of the top human resources outsourcing companies in each of its markets, and offers a broad range of human resource services, including payroll, benefits administration, tax compliance, HR information systems and employee advisory programs. Through its Comdata subsidiary, Ceridian is a major payment processor and issuer of credit cards, debit cards and stored value cards, primarily for the trucking and retail industries in the United States. www.ceridian.com |
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