Atlanta's 1720 Records Unveils New Corporate Name and Logo.Re-Emerging as 1720 Entertainment a Multi-Media Entertainment Brand in 2007! ATLANTA -- The music industry's most diverse and progressive independent label, Atlanta based 1720 Records, is now re-named 1720 Entertainment. The announcement was made today by 1720 Entertainment President/CEO Terry K. Johnson. "Our name change reflects our broader vision to grow with the industry as music continues to converge con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. with film, TV, and even further into the digital and mobile space," stated Johnson. "The change is a reflection of the energy and resources we are dedicating to maximizing this convergence; to take our artists to every conceivable con·ceive v. con·ceived, con·ceiv·ing, con·ceives v.tr. 1. To become pregnant with (offspring). 2. and currently inconceivable platform possible." 1720 Entertainment answers that commitment, placing itself among the major labels in terms of presence and positioning, with the launch of an aggressive digital street campaign for the Atlanta Hip-Hop trio C-SIDE's debut single, "MySpace Freak". The initial and almost immediate success of C-SIDE's online campaign has provided a unique setup to their offline efforts at mixshow and commercial urban radio, which launches this month. 1720 Entertainment has also pioneered into the relatively unknown genre of Reggae/Soca with the Caribbean breakout group, ELVIS WHITE, launching a two-year artist/genre development campaign that will climax Climax Following a protracted period of selling or buying, a point wherein market trends are retarded or discontinued. Notes: At a selling climax, the market is characterized by a trend reversal whereby the market begins to buy stocks and prices rise. with the long awaited release this May of ELVIS WHITE's debut LP PROMISE - Live & Direct. In addition to the initial Caribbean digital single "Sexy Waist," 1720 has also prepared a 12-minute film short on the group entitled en·ti·tle tr.v. en·ti·tled, en·ti·tling, en·ti·tles 1. To give a name or title to. 2. To furnish with a right or claim to something: , "The Road to Promise" depicting ELVIS WHITE's long struggle to stardom star·dom n. 1. The status of a performer or entertainer acknowledged as a star. 2. Star performers considered as a group. from the British Virgin Islands British Virgin Islands A British colony in the eastern Caribbean east of Puerto Rico and the U.S. Virgin Islands. Road Town, on Tortola Island, is the capital. Population: 21,700. Noun 1. . The film will be serviced to the Canadian market and made available to MTV's Caribbean channel, Tempo and other Caribbean outlets. In an effort to ready consumers for this breakout sound, 1720 Entertainment has traveled parallel paths in marketing ELVIS WHITE to both the mainstream and Urban/Caribbean domestic and international audiences. 1720 Entertainment has also entered into the Country music genre with the release of African American African American Multiculture A person having origins in any of the black racial groups of Africa. See Race. Country singer/songwriter, Rissi Palmer. Advance singles by Palmer are available this month on Yahoo! Music Yahoo! Music, provided by the Yahoo! network, is a provider of a variety of music services, including Internet radio, music videos, news, artist information, and original programming. Launchcast Country Radio, enabling Rissi's fans to help select and launch her first single. "We are charging into 2007 with a new name, a steadfast mission, and a team of artists and staff members committed to reaching the tipping point The point in time in which a technology, procedure, service or philosophy has reached critical mass and becomes mainstream. See network effect. See also tip and ring. of success," states Johnson. "I have great faith in our people, the 1720 artists, and their music." About 1720 Entertainment 1720 Entertainment was established in 2004, inspired by the idea of President/CEO, Terry K. Johnson to empower empower verb To encourage or provide a person with the means or information to become involved in solving his/her own problems the dreams of artists who possess not only undeniable talent but also integrity and heart. With music as the main focus, we are selective in both our business partners and the artists we represent. Embracing diversity, we cover a broad spectrum of musical styles. We are passionately creative in the development of our artistsOtheir music, performances, and their careers. In our endeavor to create great music, we strive to impress a positive influence on both our artists and the world in which we live. 1720 Entertainment is firmly pointed toward the future dynamic evolution of the music industry. The 1720 Entertainment artist roster includes one of Country music's rising stars, Rissi Palmer; the hottest new band to emerge from the Caribbean, ELVIS WHITE; Hip-Hop trio C-SIDE; Pop music artist Rod Michael; and "Make a Wish" Foundation artist Abby Fields. For more information please visit www.1720entertainment.com. |
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