Athletic Retailer Boosts Email Subscriber List with Triathlon Bike Sweepstakes.Nytro Adds Thousands of New Subscribers in Less Than Six Months with Bike Giveaway INDIANAPOLIS -- Multi-sport retailer Nytro announced today its latest sweepstakes giveaway allowing customers to register to win two-time Ironman World Champion Chrissie Wellington's bike has boosted its email subscriber list. Powered by one-to-one marketing provider ExactTarget, Nytro's Cannondale bike give-away is the second in 12 months for the California-based retailer, which has already seen its email subscriber list increase by nearly 50 percent from its first campaign. "Our new sweepstakes allows us to showcase one of our preferred vendors' equipment and provides customers a chance to win a world-class bike," said Greg Moser, Nytro's web director. "By inviting customers who register for the sweepstakes to receive our email promotions, we've been able to build a great list of customers and send them special offers and discounts to reward their loyalty and drive sales." The sweepstakes not only provides the retailer with new subscribers, but also basic data including subscribers' geography and sport preferences. Using ExactTarget's list segmentation tools, Nytro drives local customers to in-store sales and promotional events, while also sending sport-specific emails to customers worldwide based on their indicated merchandise preference. In addition to email, the company is also inviting sweepstakes registrants to provide their cell phone numbers for future text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. campaigns aimed at driving increased in-store traffic among local customers. Nytro plans to evolve its email marketing campaign using ExactTarget's Application Program Interface (API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ), to integrate inventory and e-commerce data into its emails. The retailer also plans to unveil a cash-back rewards program powered by ExactTarget's triggered email technology, sending electronic gift cards to customers following a purchase. "Nytro joins our growing list of small, sophisticated businesses that are leveraging our full one-to-one platform to connect with their customers and drive increased sales," said Tim Kopp, ExactTarget's chief marketing officer. "ExactTarget's easy-to-use technology provides businesses of all sizes the industry's most flexible and scalable solution to deliver results through integrated email, text messaging, Websites, voice messaging Using voice mail as an alternative to electronic mail, in which voice messages are intentionally recorded, not because the recipient was not available. and social media." The news of Nytro's email list growth results follows the launch of ExactTarget's List Growth Advisor Tool. Marketers can access the ExactTarget Email List Growth Advisor free of charge online at www.EmailListGrowthAdvisor.com. After completing a sixty-second, five-question form, marketers are provided recommendations on future list growth tactics, as well as benchmarking data that allows companies to compare their strategies to those used by others in their industry. About Nytro Sport Nytro is a worldwide leader in providing products and services to the triathlon triathlon, athletic event made up of three contests. Since the 1970s the term has come to mean especially a race combining swimming, bicycling, and running. A notable example is Hawaii's Ironman Triathlon, held since 1978, which features a 2. and cycling markets. Nytro's racing heritage includes sponsoring World Champion triathletes and cyclists This is an incomplete list. Please add to this list if you are aware of an omission. This is a list of cyclists by decade. Cyclists by decade Cyclists before the 1880s
A company or a location that offers a multitude of services to a client or a customer. The idea is to provide convenient and efficient service and also to create the opportunity for the company to sell more products to clients and customers. for fast bikes, expert advice, professional bike fitting, and a low price guarantee. Nytro's multi-million dollar inventory of state-of-the-art gear means that products can generally be shipped within 24 hours. Nytro operates a store on Pacific Coast Highway Pacific Coast Highway may refer to:
About ExactTarget ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company's software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM Microsoft Dynamics CRM is a Customer Relationship Management software package developed by Microsoft. It is a part of the Microsoft Dynamics family of business tools. The current version of Dynamics is 3.0, released on December, 2005. , Omniture and Webtrends among many others. ExactTarget's software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia leukemia (l  kē`mēə), cancerous disorder of the blood-forming tissues (bone marrow, lymphatics, liver, spleen) characterized by excessive production of immature or mature & Lymphoma lymphoma, a cancer of the tissue of the lymphatic system. There are two categories of lymphomas. One type is termed Hodgkin's disease, the other, non-Hodgkin's lymphoma (see lymphoma, non-Hodgkin's). See also neoplasm. Society, The Home Depot The Home Depot (NYSE: HD) is an American retailer of home improvement and construction products and services.Headquartered in Vinings, just outside Atlanta in unincorporated Cobb County, Georgia, Home Depot employs more than 355,000 people and operates 2,164 big-box , Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET. |
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