Athene Software Announces Siebel Systems Validation; Athene Successfully Integrates APT Platform With Siebel eBusiness Applications.Business Editors & Technology Writers BOULDER, Colo.--(BUSINESS WIRE)--Aug. 21, 2001 Athene Software, a provider of customer-focused Intelligent Customer Relationship Management (iCRM(TM)) software, today announced that the integration of its Advanced Predictive Technology (APT) Platform(TM) version 1.0 and Siebel eCommunications version 6.0 has been successfully validated by Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. . Siebel Systems, Inc. (Nasdaq: SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ) is the world's leading provider of eBusiness applications software. Siebel eCommunications is an industry-specific suite of eBusiness applications that enables service providers to manage, synchronize See synchronization. and coordinate sales, marketing, and customer service across all communication channels and points of customer contact -- including the Web, the call center, field sales and service, and reseller channels. The Siebel Validation Program evaluates and documents integrated third-party solutions by putting them through rigorous technical scrutiny. The fully integrated Advanced Predictive Technology (APT) Platform empowers customer contact centers and marketing departments to intelligently interact with customers, reduce churn, increase customer profitability Customer profitability (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler,"a profitable customer is a person,household or a company that overtime,yields a revenue , and maximize the adoption of cross-sell and up-sell campaigns. Athene's highly accurate predictions allow proactive, personalized communications with customers while increasing customer satisfaction and improving ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). . Siebel Systems provides an integrated family of eBusiness applications software enabling (programming) software enabling - (Or "enabling") Modification of the design or implementation of software to allow internationalisation to take place. In particular, enabling may refer to the modification of software to support double-byte character sets, hence "Unicode multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple sales, marketing, and customer service systems to be deployed over the Web, call center, field, reseller channels, retail, and dealer networks. Siebel eCommunications was developed in close collaboration with the world's leading communications companies and embodies industry best practices for executing personalized marketing Personalized marketing (also called personalization, and sometimes called one-to-one marketing) is an extreme form of product differentiation. Whereas product differentiation tries to differentiate a product from competing ones, personalization tries to make a unique product campaigns, capturing accurate service orders, maximizing customer retention, and integrating seamlessly with operations support systems Operations Support Systems (also called Operational Support Systems or OSS) are computer systems used by telecommunications service providers. The term OSS most frequently describes "network systems" dealing with the telecom network itself, supporting processes such . Siebel eCommunications is designed to address the eBusiness needs of local, long-distance, broadband, cable, satellite, wireless, Internet and media content providers. The validated joint solution, APT Platform for Siebel eCommunications, will enable joint customers to apply predictive analytics Predictive analytics encompasses a variety of techniques from statistics and data mining that process current and historical data in order to make “predictions” about future events. and intelligence to every customer interaction to help minimize churn, maximize profitability, and improve customer loyalty. The APT Platform for Siebel eCommunications is designed to optimize and speed the flow of predictive analytical information surrounding customer behavior from the Athene Modeling Engine and make it accessible via the Siebel eCommunications user interface. Data for predictive analysis is extracted from the Siebel OLTP (OnLine Transaction Processing) See transaction processing and OLCP. OLTP - On-Line Transaction Processing Repository via Siebel EIM Siebel Enterprise Integration Manager (EIM) is a server component in the Siebel EAI component group which manages the bidirectional exchange of data between the Siebel database and other corporate data sources. and loaded into the Athene Data Mart A subset of a data warehouse for a single department or function. A data mart may have tens of gigabytes of data rather than hundreds of gigabytes for the entire enterprise. See data warehouse. and modeled in the Athene Modeling Engine. The returned predictions are then loaded directly into the Siebel OLTP Repository from Siebel EIM so that the predictions are offered seamlessly at the time of customer interaction through the Siebel eCommunications Client interface. "Athene and Siebel Systems have great synergy," said Howard Kaushansky, Vice President of Business Development for Athene. "Together, we're proving we can deliver a quantifiable ROI to our customers by incorporating predictive analytics and intelligence to every interaction. Our collective goal is to help our customers improve their customer loyalty." "APT Platform for Siebel eCommunications enhances our joint customers' ability to take the appropriate marketing steps to effectively retain or up-sell their customers," said Michael Straub, Director of Technical Alliances for Siebel Systems. "This leads to reduced customer churn and greater profitability." Siebel Systems forms alliances with proven technology leaders to deliver tangible business benefits throughout the enterprise. By choosing Siebel eBusiness Applications and validated partner solutions, Siebel Systems' customers can pursue a best-in-class software acquisition strategy and quickly deploy the very best solution available. About Athene Athene Software develops and markets predictive analytic software solutions enabling ISPs, e-businesses and communications service providers A Communications Service Provider or CSP is a company that transports information electronically. The term encompasses public and private companies in the wireline, wireless, Internet, cable, satellite, and managed services businesses. to proactively build and retain profitable, long-term and loyal customer bases. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene solutions dynamically predict customer behavior, reveal the drivers or reasons for this behavior, deliver real-time recommendations to all customer touch points, and continuously learn with each customer interaction. Athene Software is headquartered in Boulder, Colo. For more information, visit www.athenesoft.com. Athene Software, Advanced Predictive Technology Platform, APT, APT Churn, APT Profitability and iCRM are trademarks of Athene Software, Inc. Except for the historical information contained herein, this press release contains forward-looking statements that involve risk or uncertainties. Future operating results of Siebel Systems may differ from the results discussed or forecasted in the forward-looking statements due to factors that include, but are not limited to, risks associated with customer and partner relations, such as the availability of Siebel Systems' products and services, customer implementation of products and services, relationships with third-party vendors and systems integrators, existence of errors or defects in products, ability to successfully manage growth, significant current and expected additional competition and the need to continue to expand product distribution and services offerings. Further information on potential factors that could affect the financial results of Siebel Systems are included in Siebel Systems' Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the year ended December 31, 2000, and its other filings with the Securities and Exchange Commission. Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only. |
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