Athene Software Announces APT Profitability, A Predictive Cross-Sell/Up-Sell Solution for Communications Service Providers.

Business Editors & High-Tech Writers

BOULDER, Colo.--(BUSINESS WIRE)--Oct. 11, 2000

Athene Software:

Predicts Which Offers Will Capture Business from Individual Customers

Athene Software today announced the availability of APT Profitability(TM), a new software solution to help communications service providers (CSPs) predict which cross-sell/up-sell offers will have the greatest appeal to individual customers.

The native web-based product delivers exceptional accuracy, continuous learning with a closed-loop feedback system that boosts prediction levels over time, and the ability to automatically generate personalized e-mail offers for each customer on an individual or volume basis.

The solution is the latest member of Athene's Intelligent Customer Relationship Management (iCRM(TM)) suite, led by its flagship, industry-leading APT Churn(TM) solution for maximizing customer retention.

"Communications service providers face multiple challenges in attempting to maximize revenue from individual subscribers, ranging from identifying the best prospects for add-on services to reaching those prospects efficiently," said Eric Johnson, President and CEO of Athene Software. "With our advanced predictive technology, APT Profitability not only intelligently matches each customer with the offer they will most likely accept, but also filters out unlikely prospects to avoid wasting time and creating customer ill-will. To complete the marketing cycle, the system provides the flexibility of personalized email delivery as well as inbound or outbound call center capability. No other solution gives CSPs so much assistance in boosting their bottom line."

APT Profitability uses state-of-the-art machine learning models and advanced statistical techniques to provide customer-specific prediction and customer-centric solutions to maximize customer retention and allow management of customers by their profitability potential. Utilizing Athene's proprietary Advanced Predictive Technology (APT), the system lists the offers in order of their likely acceptance and highest revenue based on the individual's prior purchasing behavior, current spending level and numerous other variables.

The system can be used for highly targeted outbound calling or e-mail campaigns, as well as for fielding incoming calls and making cross-sell/up-sell recommendations in real time. Individual or batch e-mails can be automatically customized with the best offer for each subscriber, produced in either text or HTML based on the customer's preference, and scheduled for distribution once, daily, weekly or monthly. Future product releases will also support other batch distribution methods such as SMS, paging, WAP, fax and direct mail.

Interactions with individual subscribers can take place by phone, by e-mail or both, enabling the customer to receive an offer through one channel and accept it through another. Built-in reporting capabilities deliver complete details on which offers were extended, which were accepted, and the success in reaching each targeted customer group. Reports can be exported to numerous spreadsheet, word processing and database formats for evaluation.

APT Profitability is available directly from Athene Software either as a stand-alone product or integrated with APT Churn 3.0 for seamless operation with the provider's retention system. For more information, call 303/786-7500 or visit www.athenesoft.com.

About Athene Software

Athene Software provides a suite of customer-focused Intelligent Customer Relationship Management (iCRM(TM)) software which dynamically predicts customer behavior, reveals the drivers or reasons for this behavior, delivers pro-active, real-time recommendations to all customer touch points and continuously learns with each customer interaction. Athene's predictive intelligence provides a 360-degree view of customers throughout their life cycle. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene enables ISPs, subscriber-based e-businesses and communications service providers around the world to proactively build and retain profitable, long-term and loyal customer bases. Athene Software is headquartered in Boulder, Colo. For more information, visit www.athenesoft.com.

Athene Software, Advanced Predictive Technology Platform, APT, APT Churn and iCRM are trademarks of Athene Software, Inc.