Athene Software's APT Churn 3.0 Enhances One-to-One Marketing Capabilities for ISPs; Email Channel Capability Supports Individual and Batch ``Mass Personalization'' in iCRM Product.

Business Editors/High-Tech Writers

Spring ISPCON 2000

ORLANDO, Fla.--(BUSINESS WIRE)--May 23, 2000

Athene Software has unveiled the newest release of its enterprise product designed for ISPs (Internet Service Providers), and all CSPs (Communications Service Providers) who want to stay in contact with their customers in the most cost-effective manner.

APT Churn 3.0(TM), while still supporting its leading-edge call center functionality, now allows users to easily generate email marketing and retention campaigns. With 3.0, email messages are automatically customized using Athene's predictive models to resonate with customers on an individual and unique basis. This personalized email function allows service providers to proactively target a substantial percentage of their customer base with one-to-one marketing efforts and manage customer satisfaction through "mass personalization."

"Using some of the world's most advanced predictive technologies, our software has had a dramatic effect on customer retention," said Eric Johnson, president and CEO of Athene Software. "APT Churn 3.0 gives real-time recommendations and actionable information at each customer touch point so the service provider can make informed decisions and retain customers."

APT Churn 3.0 uses an open architecture for easy integration with all existing systems. This architecture affords ISPs' multiple integration options throughout their touch point network, allowing service providers to use the stand-alone application or add APT Churn intelligence and functionality to existing CRM applications. This capability enhances the investment made in existing CRM systems. APT Churn 3.0 supports a variety of machine-learning techniques. As a result, Athene can design prediction and recommendation models that suit the service provider's data and business systems and provide the highest accuracy in prediction.

About APT Churn

First released in July 1999, APT Churn uses state-of-the-art machine learning models and advanced statistical techniques to provide customer-specific prediction and customer-centric solutions to maximize customer retention and allow management of customers by their profitability potential. APT Churn marks the industry's first native web system that not only predicts the customers most likely to churn, but also suggests the best retention methods and campaigns designed to keep them as loyal customers.

About Athene

Athene Software provides a suite of customer-focused Intelligent Customer Relationship Management (iCRM(TM)) software, which dynamically forecasts customer behavior, reveals the drivers or reasons for this behavior, delivers real-time recommendations to all customer touch points and continuously learns with each customer interaction. Athene's predictive intelligence provides a 360-degree view of customers throughout their life cycle. Combining some of the world's best domain experts and machine learning scientists, Athene enables ISPs, customer-based e-businesses and communications service providers around the world to proactively build and retain profitable, long-term, and loyal customer bases. Athene Software is headquartered in Boulder, Colo. For more information, visit www.athenesoft.com.

Athene Software, Advanced Predictive Technology Platform, APT, APT Churn and iCRM are trademarks of Athene Software, Inc.