Athene Joins Siebel Alliance Program; Athene's Predictive Technologies Complement Siebel eCommunications to Help Communications Service Providers Reduce Churn.Business Editors & High-Tech Writers BOULDER, Colo.--(BUSINESS WIRE)--Feb. 19, 2001 Athene Software Inc., a leading developer of predictive analytic solutions for advanced customer relationship management, today announced that it has joined the Siebel Alliance Program as a Siebel Software A family of Web-based customer relationship management (CRM) applications from Siebel Systems, Inc., San Mateo, CA (www.siebel.com). A complete range of products for sales, marketing and customer service are provided. Partner. Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. (Nasdaq:SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ) is the world's leading supplier of eBusiness applications software. The software alliance will cover marketing, sales, product integration, and validation between Athene's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , APT Churn, and Siebel eCommunications 2000.3. Designed specifically for the communications industry communications industry, broadly defined, the business of conveying information. Although communication by means of symbols and gestures dates to the beginning of human history, the term generally refers to mass communications. , Siebel eCommunications is the most complete and comprehensive family of eBusiness applications that allows organizations to manage, synchronize See synchronization. , and coordinate all customer touchpoints, including the Web, call center, field organization, and distribution channels. Siebel eCommunications is designed to support the needs of wireline, wireless, broadband, media, cable, and Internet service providers Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. serving a broad range of end-customers, from consumers to businesses of all sizes. It offers unparalleled breadth of functionality, creating a closed loop among sales, marketing, and customer service professionals. APT Churn utilizes proprietary predictive technology to identify churn-vulnerable subscribers, pinpoint the reasons for the vulnerability, and recommend remedial actions A remedial action is a change made to a nonconforming product or service to address the deficiency. Rework and repair are generally the remedial actions taken on products, while services usually require additional services to be performed to ensure satisfaction. on a one-on-one basis, resulting in churn-rate reductions of as much as 40 percent. APT Profitability, a companion product, adds the ability to predict how much an individual customer will be worth in the future, with and without incentive offers, and then lists cross-sell/upsell offers in the order of their likely acceptance and profitability potential. In both cases, closed-loop feedback systems allow a company's knowledge of an individual customer to grow with every conversation or interaction, boosting prediction levels over time. When complete and validated, the integrated solution between APT Churn and Siebel eCommunications will incorporate predictive intelligence to create additional value with every customer interaction to help minimize churn and improve customer loyalty. For example, a call center agent who would normally make a determination about a customer based solely on available historical data, would now have access to more predictive information about the customer. This data would facilitate the potential for upsell and cross-sell opportunities, allowing the agent to target the right customer with the right offer. "Communications service providers A Communications Service Provider or CSP is a company that transports information electronically. The term encompasses public and private companies in the wireline, wireless, Internet, cable, satellite, and managed services businesses. face multiple challenges in attempting to maximize revenue from individual subscribers, ranging from identifying the best prospects for add-on services to reaching those prospects efficiently," said Eric Johnson
Eric Johnson (born August 17, 1954) is a guitarist and recording artist from Austin, Texas. , President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Athene Software. "Our predictive software helps providers meet those challenges by intelligently matching each customer with the offer they will most likely accept. Combining those capabilities with Siebel eCommunications will equip users with new solutions for reducing customer turnover, maximizing individual subscriber profitability and building new business." About Athene Athene Software develops and markets predictive analytic software solutions enabling ISPs, e-businesses and communications service providers to proactively build and retain profitable, long-term and loyal customer bases. Drawing on the expertise of some of the world's best domain experts and machine learning scientists, Athene solutions dynamically predict customer behavior, reveal the drivers or reasons for this behavior, deliver real-time recommendations to all customer touch points, and continuously learn with each customer interaction. Athene Software is headquartered in Boulder, Colo. For more information, visit www.athenesoft.com. Athene Software, Advanced Predictive Technology Platform, APT, APT Churn, APT Profitability and iCRM are trademarks of Athene Software, Inc. |
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