Athena Medical Corp. plans third quarter launch of Fresh 'n Fit Padette; first new feminine protection product in 50 years.PORTLAND, Ore.--(HealthWire)--March 17, 1995--The first new feminine protection product in 50 years, 25 if you count the panty liner, will hit pharmacy and supermarket shelves this summer if Athena Medical Corp. (Bulletin Board:AFEM AFEM Armed Forces Expeditionary Medal AFEM Air Force Emergency Management (US Air Force) ) has its way. The Fresh `n Fit Padette, a feminine protection product that is not a tampon tampon /tam·pon/ (tam´pon) [Fr.] a pack, pad, or plug made of cotton, sponge, or other material, variously used in surgery to plug the nose, vagina, etc., for the control of hemorrhage or the absorption of secretions. , pad or panty liner and has no adhesives, belts or applicators, is a welcome alternative to, and supplement for, standard feminine protection. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Karen Anderegg, Athena Medical executive vice president and board member, the Padette is perfect for women of all ages. Anderegg, who came to the company after serving as president of Clinique and editor of Elle and Vogue, has seen a variety of so-called "new" feminine products. "The Padette truly is new," said Anderegg. "It's worn in a unique way, tucked horizontally between the labia where it is held naturally and securely in place by a woman's own anatomy. It's a tiny, soft as cotton, individually wrapped protection advance." Anderegg explains that the Padette is not inserted like a tampon and doesn't adhere to underwear. "Fresh `n Fit Padette is perfect for light days in the menstrual cycle menstrual cycle n. The recurring cycle of physiological changes in the uterus, ovaries, and other sexual structures that occur from the beginning of one menstrual period through the beginning of the next. or can be worn with other protection on heavier flow days." Anderegg said that the Padette is useful for vaginal discharge Vaginal discharge discharge of secretions from the cervical glands of the vagina; normally clear or white Mentioned in: Bacterial Vaginosis vaginal discharge or spotting, after intercourse or an OB-GYN exam for "a feeling of freshness." For the one in 10 women under 65 who suffers from slight stress incontinence stress incontinence n. A sudden, involuntary release of urine caused by muscular strain accompanying laughing, sneezing, coughing, or exercise, seen primarily in older women with weakened pelvic musculature. , the Padette is ideal as well. Available June 1 by mail order, Anderegg said that Athena Medical plans to concentrate the Padette's roll-out in the Southeast with regional market launches throughout 1996. The Padette opens up a category of protection that will compete with existing products as well as expand an entirely new market. Earlier this year, Athena Medical completed a joint venture with Fang-hai Science and Technology in China which ordered 1.2 million Padettes and is in similar negotiations with a company in India. These two markets are each more than four times the U.S. market population, which alone represents $2.3 billion in annual sales. The Padette is approved by the FDA FDA abbr. Food and Drug Administration FDA, n.pr See Food and Drug Administration. FDA, n.pr the abbreviation for the Food and Drug Administration. for OTC marketing in the United States. Athena Medical holds the patents for the Padette and plans to take the product worldwide. Athena Medical was founded in 1986 to develop, manufacture and market feminine health care products and cancer diagnostics. Athena Medical headquarters and manufacturing facilities are at 10170 S.W. Nimbus Ave., Suite H1, Portland, Ore. 97223; 503/968-8800; fax 503/639-3674; and the Florida office is at 4 Sawgrass Sawgrass can be:
CONTACT: Athena Medical Corp., Portland Lana M. Obrist, IR, 503/968-8800 or Tellem Inc. Susan M. Tellem, 213/935-1725 |
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