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Athena Medical Corp. adds vice president of sales to roll-out team; Pete Loftis revs up for Fresh 'n Fit Padette first-quarter launch in Southeast United States.


PORTLAND, Ore.--(HealthWire)--Jan. 29, 1996--Athena Medical Corp. (OTC Bulletin Board OTC Bulletin Board

An electronic quotation listing of the bid and asked prices of OTC stocks that do not meet the requirements to be listed on the NASDAQ stock-listing system.
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) Monday announced the selection of Vade Peter (Pete) Loftis as vice president of sales for the Fresh 'n Fit Padette product line.

Loftis' extensive experience in consumer products with Proctor & Gamble, Coca-Cola and The Dr. Pepper Co. adds another strong element to the Fresh 'n Fit Padette rollout scheduled for first quarter 1996 in the Southeastern United States.

Approved by the FDA FDA
abbr.
Food and Drug Administration


FDA,
n.pr See Food and Drug Administration.

FDA,
n.pr the abbreviation for the Food and Drug Administration.
 for over-the-counter sales in the United States, the Fresh 'n Fit Padette is the first new feminine protection product in more than 60 years. It has been available by mail order since mid-summer 1995. The Southeast launch is the first step of an anticipated national rollout.

Athena Medical was founded in 1986 to develop, manufacture and market feminine health care products and cancer diagnostics on a worldwide basis. Its headquarters and manufacturing facilities are at 10170 S.W. Nimbus Ave., Portland, Ore. 97223; 503/968-8800; fax 503/639-3674. Its Florida office is at 4 Sawgrass Sawgrass can be:
  • A common name of some species of plants in the genus Cladium.
  • A town, Sawgrass, Florida.
  • Sawgrass Technologies, a manufacturer of printer inks in Charleston, South Carolina.
 Village, Suite 220 B, Ponte Vedra, Fla. 32082. -0-

NOTE: For additional information on Athena Medical, visit its investor relations Investor relations

The process by which the corporation communicates with its investors.
 site at http://www.hnt.com/bizwire/cnn.htm

CONTACT: Tellem Inc., Los Angeles

Fred J. Schlicher/Susan Tellem, 213/935-1725

310/843-7297 (pager)
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 1996
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