Atex Media Solutions and Engage Announce Reseller Agreement.

ANDOVER, Mass. and BEDFORD, Mass.--(BUSINESS WIRE)--Oct. 18, 1999--

Atex Media Solutions, a leading worldwide provider of content and information management solutions for publishers, today announced that Atex has become a value-added reseller (VAR) for Engage Technologies, Inc. (Nasdaq:ENGA), a leading provider of profile driven Internet marketing solutions and a majority-owned operating company of CMGI, Inc. Atex Media Solutions will market and distribute Engage's ProfileServer, AdManager, and DecisionSupportServer to their customers who seek profile driven solutions that allow them to reinforce their brand, leverage their content, expand their market position, and increase their advertising revenue.

"Publishers are increasingly relying on the Internet as a mission-critical component of their business," said Dean Wiltse, senior vice president for Engage's Software Business Unit. "More and more publishers are turning to Engage solutions to improve customer service and their bottom lines by delivering targeted content and advertising. Atex's leadership position in the publishing market positions Engage to make our solutions easily accessible to these customers, and we expect to see more and more publishers adopt Engage solutions as a result. Our relationship with Atex is not only a great fit for both companies, but a huge win for publishers and their audiences."

"We are pleased to become a reseller of Engage's Web advertising management and customer profiling solutions that allow a site to better target its advertising," said Karen Weltchek, president and CEO of Atex Media Solutions. "This agreement further advances our strategy to provide complete solutions for advertising in the multimedia era. We are looking forward to jointly rolling out this novel technology through our worldwide distribution network."

The VAR agreement will enable Atex Media Solutions to provide cutting edge technology for targeted content and ads based on Engage's leading profiling technology. The VAR agreement includes the following Engage products:

-- Engage ProfileServer, an application-independent profiling platform, generates and delivers complete, individual profiles of Web visitors in real time, allowing sites to deliver targeted content through leading content-serving and targeting applications. The accuracy, currency and richness of Engage profiles is designed to increase the likelihood of a transaction and retain visitors.

-- AdManager, a powerful ad management system, offers advanced technological features that enable sites to maximize their Internet investment while delivering a powerful targeting solution to their advertisers. AdManager 4.0 automates online advertising management for Web sites, automatically delivering inventory, scheduling and targeting ads, and generating up-to-the-minute, customized reports.

-- DecisionSupportServer is an easy-to-use data mining software package that helps online marketers better understand their Web audiences through detailed analysis and insightful reports. The software enables sites to conduct profile-based research on individual visitors and convert the resulting multi-layered data into marketing know-how.

About Atex Media Solutions

Atex Media Solutions is a leading worldwide supplier of content and information management solutions for media companies--today, primarily newspapers--which leverage content, brand, and market position to their greater advantage. Atex Media Solutions, with headquarters in Bedford, Massachusetts, USA, has 20 offices worldwide in the United States, the United Kingdom, Germany, the Netherlands, Denmark, Finland, Norway, Sweden, Australia, New Zealand, Singapore, and Thailand. More than 500 newspapers in over 50 countries are operating Atex Media Solutions products, including over 200 recent client/server installations worldwide. Our products include the industry-leading Enterprise(TM) advertising system, which integrates all facets of advertising sales, production, and management; ATEX(R) Classified Pagination; Omnex(TM), the content and information management solution for news; and the DewarView(R) and Prestige(TM) editorial systems. For further information regarding Atex Media Solutions and its full range of products and solutions for the publishing industry, visit http://www.atex.com.

About Engage

Engage Technologies, Inc., (Nasdaq:ENGA) a majority-owned operating company of CMGI, Inc., (Nasdaq:CMGI), is a leading provider of profile driven Internet marketing solutions. Engage offers a range of software products, data, and services that enable Web publishers, advertisers and merchants to target and deliver advertisements, commerce and e-commerce offerings to their audiences and to measure their effectiveness. On September 23, 1999, Engage entered into a definitive agreement to acquire AdKnowledge Inc., a leading provider of complete Web marketing management services focused entirely on the needs of online marketers and agencies. Upon completion of the deal, AdKnowledge will operate as a wholly-owned subsidiary of Engage.

Engage's core product and services include; Engage AudienceNet(TM), the first Web-wide profile driven advertising and marketing network, Engage Knowledge, a global database that currently contains more than 35 million anonymous consumer profiles, and Accipiter AdManager, an online advertising management system that automates the scheduling, targeting and delivery of ads on Web sites and the reporting of campaign results. Engage offers Web traffic verification, measurement and analysis, and research through its wholly-owned subsidiary, I/PRO. Additionally, Engage is partnering with various resellers and system integrators who will integrate Engage's local profile software, ProfileServer and DecisionSupportServer, to E-Commerce merchants across the U.S. For more information about Engage, please visit www.engage.com.

Statement Under the Private Securities Litigation Reform Act 

Except for the historical information contained in this release, the matters described herein contain forward-looking statements that involve risks and uncertainties which might cause the results of such forward-looking statements to differ materially from those anticipated. Such risks and uncertainties include global failure of Engage AudienceNet to perform on a widely-deployed commercial basis as effectively as suggested by preliminary test results, failure of Engage AudienceNet to achieve customer acceptance, privacy concerns, slower than expected growth in Internet advertising, increased competition, the timely development of new profile-based products and services, and other risks detailed in the Company's Registration Statement on Form S-1 declared effective on July 19, 1999 under the Securities Act of 1933.