Atari to Unveil Marc Ecko's Revolutionary New Videogame; Exclusive Sneak Peek at the Ultimate Urban Culture Game at E3 2004 in Los Angeles May 12-14.Entertainment Editors/Business Editors/High-Tech Writers E3Expo 2004 NEW YORK--(BUSINESS WIRE)--May 6, 2004 Atari, Inc. (Nasdaq: ATAR), a leader in interactive entertainment, and fashion pioneer Marc Ecko Marc Ecko (born Marc Milecofsky[1] on 1972 in Lakewood, New Jersey) is a fashion designer and entrepreneur. He started selling T-shirts in the mid 1980s, and founded his clothing brand eckō in 1993. , creator and founder of the urban lifestyle brand Ecko Unltd. and publisher of COMPLEX magazine, are joining forces to create the first truly authentic video game based on urban culture and graffiti art. A sneak peek at Marc Ecko's Getting Up: Contents Under Pressure will be available exclusively at Atari's booth (Petree Hall #4003) at the Electronic Entertainment Expo (E3) in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. May 12-14. In graffiti terms, "getting up" means getting your name (or tag) out and visible. In announcing the partnership, Bruno Bonnell, Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Atari, said, "Videogames have become a huge part of the urban lifestyle but no game has yet to truly capture the look, attitude, action or sound of urban culture. We have an incredible opportunity to change that....to be the first to get it right and share the authentic experience with gamers worldwide. Marc's vision of Getting Up fuses his expert knowledge of youth culture, his talent as a graphic artist and his passion for gaming. It's nothing less than extraordinary and Atari is thrilled to be a part of it." Marc Ecko, said, "This game will be genre-defining. Revolutionary. We will put the flag in the ground of popular culture with Getting Up. Over my seven-year journey to get this thing made, I have had the good fortune to have met and explored opportunities with many different publishers. Atari allowed me the freedom to challenge the status quo [Latin, The existing state of things at any given date.] Status quo ante bellum means the state of things before the war. The status quo to be preserved by a preliminary injunction is the last actual, peaceable, uncontested status which preceded the pending controversy. manner in how games are developed, and that is precisely why it is the ideal home for this title. This is a dream come true for me." Marc Ecko's Getting Up: Contents Under Pressure is being developed by The Collective and is currently slated for release in June 2005. More details about the game will be released in the weeks to come. About Marc Ecko Enterprises Marc Ecko founded Ecko Unlimited, the world-famous rhino brand in 1993. In 10 years the company has grown into the largest urban apparel brand. Product categories include: Ecko Unlimited men's and women's apparel, outerwear, footwear, watches, eyewear, underwear, belts, bags, hats, small leather goods, formalwear and more. Marc Ecko Enterprises also includes the G-Unit Clothing Company This article or section needs sources or references that appear in reliable, third-party publications. Alone, primary sources and sources affiliated with the subject of this article are not sufficient for an accurate encyclopedia article. (a joint venture with multi-platinum musician, 50 Cent), Zoo York (a line of skateboards and skate-influenced clothing and accessories), Femme femme adj. Slang Exhibiting stereotypical or exaggerated feminine traits. Used especially of lesbians and gay men. n. 1. Slang One who is femme. 2. Informal A woman or girl. Arsenal (an upscale line of women's clothing, accessories, and cosmetics), and Marc Ecko (a premium collection of men's clothing and accessories). The company also publishes Complex magazine, a young men's consumer magazine with a rate base of 315,000. Ecko Unltd. products are available in over 5,000 stores domestically and in over 45 countries internationally. Ecko Unltd. runs over 25 of its own retail stores across the country. About Atari New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman stunt·man n. A man who substitutes for a performer in scenes requiring physical daring or involving physical risk. stuntman n → especialista m stuntman (TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. (TM), Civilization(R), Dragon Ball Z “DBZ” redirects here. For the meteorological term, see dBZ (meteorology). Dragon Ball Z (ドラゴンボールZ (R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com. |
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