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Atari Ships Three New Games Based on Blockbuster Children's Brands.


BEVERLY, Mass. -- #1 Kids PC Publisher Ships New Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. , MY LITTLE PONY and TONKA Titles With Special Premiums in Innovative Packaging

Atari, Inc. (Nasdaq: ATAR) announced three new games based on best-selling and award-winning franchises have shipped to retail stores nationwide today. Dora the Explorer(TM): Fairytale Adventure, MY LITTLE PONY and TONKA Construction(TM) PC Play Packs are the newest additions to Atari's successful line of children's games. Each game features a premium item including a miniature plastic Dora(R) doll, a metal TONKA(R) MIGHTY DUMP truck and an exclusive collectible baby pony only available by purchasing the MY LITTLE PONY PC Play Pack. The three new titles, all labeled PC Play Packs, feature innovative packaging that show off a premium item in the front of a clear plastic box and the CD in the back and sell for $19.99, the same retail price as a regular CD-ROM CD-ROM: see compact disc.
CD-ROM
 in full compact disc read-only memory

Type of computer storage medium that is read optically (e.g., by a laser).
 game.

"The strength of these phenomenal brands has been proven time and time again in many different forms of media," said Nancy MacIntyre, vice president of marketing for Atari, Inc. "These popular games which include fun premium items and innovative Play Pack packaging are sure to delight kids this holiday."

The Dora the Explorer brand continues to grow with the Nick Jr. show steadfastly holding the number one position in preschool programming on commercial TV and sales of interactive games exceeding 650,000 copies sold in the U.S.* In Dora the Explorer: Fairytale Adventure, players help Dora become a "true" princess in order to save her friend Boots the monkey from an enchanted en·chant  
tr.v. en·chant·ed, en·chant·ing, en·chants
1. To cast a spell over; bewitch.

2. To attract and delight; entrance. See Synonyms at charm.
 sleeping spell cast Spell Cast (MediaCorp TV Channel 5 Singapore) premiered June 5 2007. It is a spelling game show. Earlier this year, Channel 5's new spelling game show Spell Cast, well, cast its net for young spelling mavericks aged 9 to 12 years.  by an evil witch. Kids lead Dora on a magical journey through Fairytale land where they use problem solving problem solving

Process involved in finding a solution to a problem. Many animals routinely solve problems of locomotion, food finding, and shelter through trial and error.
 skills, numerical recognition, color and shape matching and musical and artistic creativity in a variety of 15 activities each with three levels of difficulty. Dora the Explorer: Fairytale Adventure also includes an interactive storybook An interactive storybook (or CD-ROM storybook) is a children's story packaged with animated graphics, sound or other interactive elements (eg, word pronunciation). Such stories are usually published as software on CD-ROMs.  filled with pages to color and print out, and four Dora-exclusive locations and songs.

MY LITTLE PONY is one of the most popular properties for girls aged 3 to 6 and with the MY LITTLE PONY PC Play Pack, PONYVILLE comes to life on the PC. Developed under license from Hasbro, Inc. (NYSE NYSE

See: New York Stock Exchange
: HAS), the MY LITTLE PONY PC Play Pack lets kids play as one of four ponies, including SUNNY DAZE(TM), SKY WISHES(TM), PINKIE PIE(TM) and SPARKLEWORKS(TM). Players create invitations, letters and pictures to send to pony friends in the game to invite them to the "Friendship Ball A friendship ball is a hollow sphere of plain or striated glass hung in cottage windows in 20th century North America as an act of friendship. Friendship balls started in central Europe as holiday decoration, and are commonly referred to as Kugels. (TM)" at the end of the game. Players help ponies prepare for the ball through a variety of activities that include picking out clothes and accessories, getting their hair done at the salon, baking cakes at the cafe, choreographing dance moves at the dance studio, decorating the castle and customizing the pony bedroom. To capture all the important moments leading up the big event, kids can snap up to 100 pictures to store in their pony scrapbook A Macintosh disk file that holds frequently used text and graphics objects, such as a company letterhead. Contrast with "clipboard," which is reserved memory that holds data only for the current session. . Kids also help pony friends with over 20 important jobs throughout the game like picking flowers, finding charms and decorating cupcakes and can print out coloring pages, cake recipes and dance moves for fun off the computer. SPARKLEBERRY SWIRL(TM), the newest baby pony that was named by fans that voted on www.mylittlepony.com, is featured in the game and comes packaged exclusively for fans that purchase the game.

With an established leadership in the toy market for over 50 years, U.S. interactive sales totaling over $80 million* and the market leader in the Construction and Rescue PC categories, TONKA is a tough brand to beat. The TONKA Construction PC Play Pack, also developed under license from Hasbro, capitalizes on that history and puts kids in charge of everything - driving TONKA tough trucks, digging, bulldozing, dumping and more. With 12 easy to operate TONKA trucks, kids take charge of new construction projects with various missions to accomplish and four demolition modes. Work sites in each of the four environments offer several unique challenges that kids must overcome. Players can also customize and personalize their own TONKA city by creating buildings from top to bottom - from the windows and rooftops, to landscaping and paving - and save and print their best work.

The Dora the Explorer: Fairytale Adventure PC Play Pack (ages 3 & up), MY LITTLE PONY PC Play Pack (ages 3 & up), and TONKA Construction PC Play Pack (ages 4 & up) were developed by ImaginEngine, Corp. and are currently available at retail for a suggested retail price of $19.95. Additional information about other game from Atari can be found at www.atari.com/kids.

*Through August 2004 according to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 data from The NPD Group The NPD Group, Inc. is a leading global market research company[1] founded in 1967 and provides consumer and retail information to manufacturers and retailers. Using actual sales data from retailers and distributors as well as consumer-reported purchasing behavior, NPD , Inc.

About Hasbro

Hasbro (NYSE: HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY This article or section is written like a personal reflection or and may require .
Please [ improve this article] by rewriting this article or section in an .
, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST Wizards of the Coast (often referred to as WotC or simply Wizards) is an American publisher of games, primarily based on fantasy and science fiction themes. Originally a basement-run role-playing game publisher, they popularized the collectible card game genre with in  brands and products provide the highest quality and most recognizable play experiences in the world.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman stunt·man  
n.
A man who substitutes for a performer in scenes requiring physical daring or involving physical risk.

stuntman nespecialista m

stuntman 
(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z “DBZ” redirects here. For the meteorological term, see dBZ (meteorology).

Dragon Ball Z (ドラゴンボールZ
(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary majority-owned subsidiary

A firm in which more than 50% of outstanding voting stock is owned by the parent company.
 of France-based Infogrames Entertainment SA (Euronext - ISIN Isin (ĭs`ĭn), capital of an ancient Semitic kingdom of N Babylonia. The city became important after the third dynasty of Ur fell to the Elamites and the Amorites (c.2025 B.C.). The phase from c.2025–c.1763 B.C. : FR-0000052573), the largest interactive games publisher in Europe. For more information, visit www.atari.com.

(C) 2004 Atari, Inc. All Rights Reserved.

(C) 2004 Viacom International Inc. All Rights Reserved. Nickelodeon, Nick Jr., Dora the Explorer and all related titles, logos and characters are trademarks of Viacom International Inc.

HASBRO, MY LITTLE PONY, PONYVILLE, FRIENDSHIP BALL and all related characters are trademarks of Hasbro and are used with permission. (C) 2004 Hasbro. All Rights Reserved.

HASBRO, TONKA, MIGHTY DUMP and all related characters are trademarks of Hasbro and are used with permission. (C) 2004 Hasbro. All Rights Reserved.

Developed by ImaginEngine, Corp. Fox Libraries Copyright (C) 2000 by Vipah Interactive. All Rights Reserved.

All other trademarks are the property of their respective owners.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Oct 19, 2004
Words:1087
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