Atari Partners With MTV for DRIV3R Contest; Contest In Conjunction With Atari's New Hit Game Puts Players In the Life of DRIV3R's Tanner.

LOS ANGELES -- Grand Prize Includes Muscle Car, Trip to Miami, Speed School Lessons

Atari has partnered with MTV to produce a contest in conjunction with Atari's DRIV3R, the popular action-driving game for the PlayStation(R)2 computer entertainment system and the Xbox(TM) video game system from Microsoft.

The contest, which is running through MTV.com at www.DRIV3R.MTV.com, offers a grand prize package that will put the winner into the high speed and glitzy lifestyle of the game's lead character, Tanner. The prize pack is valued at more than $50,000 and includes a classic DRIV3R muscle car, a trip to Miami including first-class hotel accommodations, a DRIV3R game pack, $1,000 in cash, and high-speed driving lessons at one of Miami's famous raceways.

"We are excited to work with MTV to give gamers the chance to experience the life of one of video games' coolest and most exciting heroes," said Wim Stocks, Executive Vice President, Sales and Marketing for Atari. "Win the contest, and you'll get to live the fast driving, first-class life of Tanner in one of the most exotic cities in the country. Plus, you get your own classic muscle car so you can cruise your home streets in style."

To enter the contest, gamers must go to www.DRIV3R.MTV.com and answer three questions about the game. If the questions are answered correctly, they will be entered into the drawing for the grand prize. The grand prize includes:

--Trip to Miami: Three days and two nights in sunny Miami, home city of Tanner, the undercover cop who is the lead character of DRIV3R. Gamers can explore the real-world city where they fought crime in the game while staying in first-class accommodations

--DRIV3R Muscle Car: A classic American muscle car similar to the one driven by Tanner in the game. The car is the same vehicle used in the filming of DRIV3R's groundbreaking online film event, "Run The Gauntlet," created by Hollywood's Ridley Scott Associates and currently showing on www.DRIV3R.com

--DRIV3R Game Pack: A copy of both the Xbox and PlayStation(R)2 version of DRIV3R

--High Speed Driving Lessons: A half day of lessons at one of Miami's most famous raceways learning how to drive at high speeds

--$1,000 Cash: A cool grand in cold hard cash for spending money to live it up in Miami, Tanner-style

DRIV3R is an action-packed driving-adventure game that recreates the excitement of a Hollywood blockbuster car chase and plays like an interactive movie. The next evolution of the hugely popular and successful Driver franchise, DRIV3R is developed by Reflections Interactive (an Atari studio), the masterminds of the franchise, which has sold more than 12 million units worldwide to date. DRIV3R stays true to its roots, incorporating the cinematic gameplay and gritty street crime of its predecessors with ground-breaking graphics and three mammoth, wide-open city environments.

Featuring Hollywood-level production values and a gripping, narrative story line, DRIV3R casts players once again as Tanner, a jaw breaking, no-holds-barred undercover cop and master "Wheelman" who does whatever it takes to bring the bad guys down. This time, Tanner, alongside his longtime partner, Tobias Jones, must infiltrate a global car theft ring, surviving high-octane car chases and fierce on-foot firefights while tailing gangsters, chasing witnesses, stealing cars and unloading huge clips of ammo to bring the criminals to justice.

You must be a US citizen and at least 18 years of age for entry in the contest. For full eligibility info, please see the sweepstakes rules and MTV.com privacy policy linked from the main contest page at www.DRIV3R.MTV.com. Sony Computer Entertainment of America takes no responsibility for this offer.

DRIV3R is currently available worldwide with an estimated retail price in North America of $49.95 and an ESRB rating of 'M' for Mature. For more information on DRIV3R, please visit the game's official Web site at www.DRIV3R.com.

About Atari

New York-based Atari, Inc. (Nasdaq:ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as DRIV3R(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2004, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.