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Atari Names Wim Stocks Executive Vice President.

Business Editors

NEW YORK--(BUSINESS WIRE)--Nov. 18, 2003

Atari, Inc. (Nasdaq: ATAR), a leading global publisher and developer of interactive entertainment, announced that it has named industry veteran Wim Stocks, Executive Vice President of the Company, responsible for Sales, Licensing, Marketing, Distribution and Logistics in North America, Latin/South America, Australia and the Pacific Rim region.

"There are very few people who can match Wim's depth of experience in the interactive entertainment industry, particularly in Sales and Marketing, which are so closely connected in our business," said Bruno Bonnell, Chairman and CEO of Atari. "Atari is a global Company with one of the most recognized brands in the industry, and by consolidating vital areas such as these under one person's leadership, we enhance our ability to deliver a cohesive message to our most important audiences: consumers and retailers."

In his new position, Mr. Stocks oversees a sales/licensing force of more than 50 people, a product/brand marketing organization of 50 people, and a product distribution network that services more than 22,000 outlets in North America, ranging from mass merchants and superstores to specialty stores, office superstores and wholesale clubs, as well as online retailers. In addition to distributing titles developed and acquired by Atari, the sales team also handles the distribution of the Company's third-party and affiliate label product lines. Mr. Stocks is also responsible for Customer Service and Logistics; Fulfillment; Warehouse Operations; Manufacturing; and for establishing the Company's sales policies and procedures, as well as product pricing structures. He also manages the Company's operations in Latin America/South America, Israel, Australia, and the Asia Pac territories.

Previously, Mr. Stocks had been Senior Vice President, Sales, Distribution and Service for the Company since January 2000 when it acquired GT Interactive, where he had held the same position since 1998. Mr. Stocks joined GT Interactive in 1996 with Sales & Marketing oversight for its Value Division.

Prior to GTI, Mr. Stocks spent five years at Navarre Corporation, holding marketing and sales positions in the company's Digital Entertainment subsidiary, which distributed and marketed interactive publishing products, and developed proprietary content for the entertainment software and music content categories. Earlier, Mr. Stocks was with Lieberman Enterprises/LIVE Entertainment for three years, where he served in several capacities, including Acting Senior Vice President, Sales/National Accounts. Mr. Stocks held a variety of management positions within AT&T in Minneapolis, where he began his career in 1980.

About Atari

New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman(TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer(TM), Civilization(R), Dragon Ball Z(R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com.
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Publication:Business Wire
Geographic Code:1USA
Date:Nov 18, 2003
Words:523
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