Atari Launches ATARI ON DEMAND Service Digitally Delivering Games and Software to Customers Worldwide.Business Editors NEW YORK--(BUSINESS WIRE)--April 6, 2004 Global Subscription Service Marks a First for Online Publishing World Atari, Inc. (Nasdaq: ATAR), a leader in interactive entertainment, today announced the launch of the Company's first online software service that delivers its back-catalog titles over the Internet to Atari fans worldwide. The service will distribute the software to personal computers in pure digital form, bypassing the need to install from a disk. Unlimited access to Atari's growing e-catalog of games, productivity software, and kids' software is available at www.atariondemand.com for a monthly fee of $14.95. The "Atari On Demand" service uses the EXEtender(TM) Turnkey technology solution from Exent Technologies Inc., which powers leading online game services in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and Asia. "Atari is delighted to work with Exent in offering this exciting new category of digital entertainment," said Wim Stocks, Atari's Executive Vice President of Sales and Marketing. "Atari on Demand is the next logical step in building on the unprecedented successes we've had in digital distribution. The service creates a market-expanding channel that is great for Atari, its partners, and for Atari fans." The "Atari On Demand" subscription service, powered and operated by Exent, opens up Internet access See how to access the Internet. to a large and growing selection of Atari's back catalog, offering value packages for the Atari gaming enthusiast and casual user alike. With a broadband connection See broadband and wireless broadband. , Microsoft Windows operating system, and an international credit card (Visa, Mastercard, American Express and Discover), customers can join the service from any place on the globe. The Atari software is delivered using Exent's innovative streaming technology, which ensures that bandwidth utilization is kept to a minimum and that the customer's computer can handle application-specific requirements prior to delivering the software. "Exent is proud to be Atari's partner in pursuing this high-margin growth opportunity for on-line, on-demand gaming and software services", said Zvi Levgoren, Exent's CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Both consumers and publishers stand to benefit from the tremendous value that digital distribution brings - our technology and solutions serve to strengthen and energize en·er·gize v. en·er·gized, en·er·giz·ing, en·er·giz·es v.tr. 1. To give energy to; activate or invigorate: "His childhood the relationship between consumer and publisher." About Exent Technologies Exent is the market leader in technology solutions for secure digital delivery of gaming and application software for service providers seeking to digitally distribute, manage and monetize a digital, on-demand games and applications service. Exent delivers products and solutions that support software publishers, broadband service providers, consumer portals, retailers and others. Exent's technology enables all standard business models - purchases, subscriptions, rentals, try-before-you-buy - for applications of any size. Both full download and streaming delivery models for offline and online use are available. Exent's Digital Rights Management solution dramatically lowers software piracy and ensures enforcement of licensing restrictions. Exent's EXEtender(TM)-based products & services are currently in commercial use by Yahoo!, Bell Canada, Deutsche Telekom, Telefonica, KPN KPN Koninklijke PTT Nederland (Royal Dutch Telecom) KPN Konfederacja Polski Niepodleglej (Polish conservative party) , Telenet, Telenor, Fujitsu, Swisscom and other leading service providers worldwide. Major shareholders of Exent include AOL (A division of Time Warner, Inc., New York, NY, www.aol.com) The world's largest online information service with access to the Internet, e-mail, chat rooms and a variety of databases and services. Time Warner Ventures, Comcast Interactive, Concord Ventures and New Enterprise Associates. The company has offices in Bethesda, Maryland and Tel-Aviv, Israel. For more information, please visit www.exent.com. About Atari New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman stunt·man n. A man who substitutes for a performer in scenes requiring physical daring or involving physical risk. stuntman n → especialista m stuntman (TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. (TM), Civilization(R), Dragon Ball Z “DBZ” redirects here. For the meteorological term, see dBZ (meteorology). Dragon Ball Z (ドラゴンボールZ (R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com. |
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