Atari Corp.'s Jaguar 64 hits mass market price; in time for holiday sales, Jaguar now $99.SUNNYVALE Sunnyvale, city (1990 pop. 117,229), Santa Clara co., W Calif., near San Francisco; settled 1849, inc. 1912. A city in Silicon Valley, its many manufactures include semiconductors; machinery and instruments; electrical, electronic, and aerospace products; , Calif.--(BUSINESS WIRE)--Dec. 15, 1995--In a bold retailing move to increase its share in the interactive home entertainment market, Atari Atari Computer was a video game manufacturer founded in 1972 in Sunnyvale, CA, by Nolan Bushnell, who named the company after a word used in the Japanese game of Go. Atari became famous for "Pong," a video game that simulated Ping-Pong on TV. Corp. Friday morning announced that the Jaguar 64 system will be priced at $99. A premier gaming platform launched nationally in 1994, the Jaguar 64 is a powerful home video game system designed to provide game enthusiasts with top-quality entertainment products. Atari has developed an extensive software library to support the Jaguar system, and is committed to aggressively expanding its list of exclusive titles throughout 1996. Four new Atari titles have been released this week alone for the Jaguar 64: ``Atari Karts Atari Karts is a Mario Kart style racing game for Atari Jaguar published by Atari Games and developed by Miracle Designs Ltd.[1] The graphics of the game, featuring colorful backgrounds and tracks and a hill effect giving depth to the track, are technically ,'' ``I-War,'' ``Fever Pitch fever pitch n. A state of extreme agitation or excitement. fever pitch Noun a state of intense excitement Noun 1. Soccer'' and ``Supercross 3D.'' The new games will be available at retail stores before Christmas. As Ted Hoff, Atari's president of North American operations North American operation Surgical oncology Radical surgery of a 'frozen pelvis', consisting of radical en bloc resection of the uterus and urinary bladder. See 'Frozen pelvis.'. Cf 'All-American' and 'South American' operations. , explained: ``Atari is proud of the depth and breadth of current Jaguar platform software titles, and we're committed to enhancing this already impressive collection. Offering the Jaguar 64 at $99 will allow us to reach more consumers nationwide with top-quality games.'' Hoff indicated the Jaguar 64 systems will be offered at their new price in retail outlets retail outlet n → punto de venta retail outlet n → point m de vente retail outlet retail n → across the country effective Saturday, Dec. 16. That means there's still time for Christmas shoppers to benefit from the $99 price tag. With its aggressive new pricing, Atari is offering consumers a high-end home video game system at a mass market price. This action reinforces Atari's commitment to the Jaguar gaming platform, as well as providing consumers with superior and affordable interactive products. For more than 20 years, Atari has provided consumers with high- quality, value-priced entertainment. Atari markets Jaguar, the only American-made, advanced 64-bit entertainment system and is located in Sunnyvale. -0- NOTE TO EDITORS: Atari and Jaguar are registered trademarks of Atari Corp. All rights reserved. Ted Hoff is available for one-on-one interviews to provide further information. CONTACT: Shandwick USA Beth Whyte/Jennifer Hansen Han·sen , Gerhard Henrik Armauer 1746-1845. Norwegian physician and bacteriologist who discovered (1869) the leprosy bacillus. , 800/444-6663 310/479-4997 |
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