Atari's ``Shadow Ops: Red Mercury'' for Xbox Earns THX Games Certification.Business & Entertainment Editors LOS ANGELES--(BUSINESS WIRE)--May 13, 2004 Hollywood Blockbuster-Style First-Person Action Game To Boast Certified Sound and Visuals Similar To Hollywood Feature Films Atari's upcoming military blockbuster, "Shadow Ops: Red Mercury
The Red Mercury is the rarest of Austrian newspaper stamps (postage stamps issued for the mailing of newspapers). ," the highly anticipated cinematic first-person action game for the Xbox(TM) video game system from Microsoft, has earned the coveted cov·et v. cov·et·ed, cov·et·ing, cov·ets v.tr. 1. To feel blameworthy desire for (that which is another's). See Synonyms at envy. 2. To wish for longingly. See Synonyms at desire. THX A design system that provides realistic sound playback for movie and home theater from THX, Ltd., San Rafael, CA (www.thx.com), an independent spin-off from Lucasfilm, Ltd. The THX Sound System was developed during the production of the Return of the Jedi in 1982 and named after George (TM) Certified Game(TM) status. THX ensures that the game has the potential to deliver the immersive and compelling audio and video experience typically found in blockbuster Hollywood films. "Shadow Ops: Red Mercury" will be available June 22 and will offer players a gripping action movie-style experience through its unprecedented Hollywood production values Production values is a media term for "production cost." It refers to the professional look, or "polish," of a production. Factors that affect perceived production value may include video and audio quality, lighting, number of errors, and amount and quality of special effects. and ground-breaking sound and visual effects. The THX Certified Game program, launched in September 2003, provides game publishers optimization of the development environments that were used to produce "Shadow Ops: Red Mercury." These capabilities leverage the cinema design and film post-production experience of THX and provided the "Shadow Ops: Red Mercury" sound designers and visual artists a means to push the limits of interactive content creation. In addition, THX expertise in audio/visual playback provided a level of consistency across all elements of the game that were created in different studio locations, ensuring the artistic vision of the production team was maintained throughout its development. "Video games See video game console. like `Shadow Ops: Red Mercury' are moving closer to Hollywood blockbusters, incorporating 5.1 surround soundtracks and visual effects that match the realism of feature films," said Mark Tuffy, director of advanced technology at THX. "We are thrilled to work with Atari to help its team of developers create a truly groundbreaking game experience. This partnership reinforces the commitment of THX to innovation that raises the production standards for game development." "Working closely with THX to deliver the most realistic and impactful audio and video experience is another example of how Atari is continually blurring the lines between games and films," said Jean Philippe Agati, executive producer, Atari. "With a richly textured universe of sounds and emotional depths, `Shadow Ops' will provide players with a new level of realism that will change the way they play games." Set in the near future, "Shadow Ops: Red Mercury" will engulf en·gulf tr.v. en·gulfed, en·gulf·ing, en·gulfs To swallow up or overwhelm by or as if by overflowing and enclosing: The spring tide engulfed the beach houses. players in the world of an elite Delta Force operative. When a female Russian double-agent discovers information on "Red Mercury" -- a secret substance that can be used as a nuclear accelerant ac·cel·er·ant n. Accelerator. -- players must travel the globe from the Middle East to the African Congo to the battlefields of Eastern Europe to find and control Red Mercury before terrorist organizations can use the device for mass destruction. For more information on "Shadow Ops: Red Mercury," please visit the game's official Web site at www.shadowopsgame.com. About THX Ltd. Founded in 1983 by George Lucas, THX Ltd. provides technologies, certification programs, and quality assurance standards to ensure the integrity of sound and visual content throughout the evolving digital production chain -- from content creation through presentation. THX Certification is considered a mark of excellence in the presentation technology industry, offering consumers a promise that the cinemas they visit and the products they purchase have been evaluated and tested to meet the highest standards for picture and sound performance. For licensees, affiliation with THX is a powerful tool to drive sales and increase market share. A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. , THX is headquartered in San Rafael, Calif. Its Digital Works office, offering quality assurance, DVD DVD: see digital versatile disc. DVD in full digital video disc or digital versatile disc Type of optical disc. The DVD represents the second generation of compact-disc (CD) technology. mastering and post-production services, is based in Burbank. For more information, visit www.thx.com. Editor's Note THX Certified Games do not require users to purchase special audio playback equipment to receive an improved game play experience. However, gamers who have home theatre or PC multi-media systems with surround sound capabilities and/or THX Certified components will enjoy a more immersive picture and sound presentation. THX is a trademark of THX Ltd. which may be registered in some jurisdictions. All rights reserved. About Atari New York-based Atari, Inc. (Nasdaq: ATAR) develops interactive games for all platforms and is one of the largest third-party publishers of interactive entertainment software in the U.S. The Company's 1,000+ titles include hard-core, genre-defining games such as Driver(TM), Enter the Matrix(TM), Neverwinter Nights(TM), Stuntman stunt·man n. A man who substitutes for a performer in scenes requiring physical daring or involving physical risk. stuntman n → especialista m stuntman (TM), Test Drive(R), Unreal(R) Tournament 2003, and Unreal(R) Championship; and mass-market and children's games such as Backyard Sports(TM), Nickelodeon's Blue's Clues(TM) and Dora the Explorer Dora the Explorer is an animated television series that is carried on the Nickelodeon cable television network. A pilot episode for the series aired in 1999, and Dora the Explorer became a regular series in 2000. (TM), Civilization(R), Dragon Ball Z “DBZ” redirects here. For the meteorological term, see dBZ (meteorology). Dragon Ball Z (ドラゴンボールZ (R) and RollerCoaster Tycoon(R). Atari, Inc. is a majority-owned subsidiary majority-owned subsidiary A firm in which more than 50% of outstanding voting stock is owned by the parent company. of France-based Infogrames Entertainment SA (Euronext 5257), the largest interactive games publisher in Europe. For more information, visit www.atari.com. |
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