AtYourBusiness.com Launches Affiliate Marketing Program Powered by Be Free's Performance Marketing Infrastructure.

Business/Technology Editors

MARLBOROUGH, Mass. and ROCKVILLE, Md.--(BUSINESS WIRE)--June 20, 2000

AtYourBusiness.com (AYB), the small business services platform offering employers one-click access to a comprehensive array of employee management services online, today launches its performance-based affiliate marketing program, powered by performance marketing leader Be Free, Inc. (Nasdaq: BFRE). AYB is using Be Free's full-service B2BFAST(SM) business-to-business performance marketing solution and will focus on developing business-to-business affiliate relationships.

Michael Shulman, chairman and CEO of AYB, said, "Be Free, with its proven performance marketing program, gives us the flexibility to expand our online marketing presence and bring return value to our partners and affiliates. We plan an outreach effort that will help us build relationships with other business-to-business companies in the small business arena, as well as AYB customers as affiliates."

Performance marketing allows online marketers to increase sales, drive traffic, generate qualified leads and extend brand reach through relationships with affiliate web sites. The marketer can then target consumers with particular interests, knowledge and spending habits, while paying only for the performance of their promotions. This lowers customer acquisition costs.

Noted Gordon Hoffstein, chairman and CEO of Be Free, "We are pleased to partner with AtYourBusiness.com, one of the leading Internet platforms for small business services today. Be Free can help increase AYB's online marketing bandwidth in the business-to-business arena through performance marketing with B2BFAST, a powerful marketing service allowing companies in the business-to-business space to extend reach and acquire new customers online."

About B2BFAST(sm)

B2BFAST(sm) is a performance-based online distribution and sales solution that enables online businesses to develop performance-based affiliate sales channels or to transform and optimize an existing offline distribution and sales channel for the Internet. In the exploding and fiercely competitive business-to-business e-commerce market, speed of growth and time to market are essential to a company's success. B2BFAST allows suppliers and business-to-business e-merchants the essential speed, easy implementation and results required to gain market share and achieve a competitive advantage. Be Free's already proven model allows e-businesses to create a channel of strategic selling partners that they own and control--making it the perfect solution for business-to-business sales and distribution online.

About AtYourBusiness.com, Inc.

AtYourBusiness.com is a leading Internet company providing employee services to small businesses. AYB members have access to a full array of services, news and information to help them attract, screen, compensate, insure and retain their employees. Along with HR Manager, AYB's online human resources department allowing for integrated business services from payroll to training, AYB.com makes available health insurance, payroll processing, workers compensation, background checks, a complete line of benefits, employee screening and more. Partners include ADP (NYSE: AUD), Wausau (part of Liberty Mutual Group), Avert (Nasdaq: AVRT), BizQuiz, and USI Insurance Services.

Launched in November 1999, by Phil Gross, former CFO of America Online (NYSE:AOL), and Michael Shulman, entrepreneur and former consultant to XOOM.com, now part of NBCi (Nasdaq:NBCi), AtYourBusiness.com is headquartered in Rockville, Md., and accessible online at http://www.AtYourBusiness.com.

About Be Free, Inc.

Be Free, Inc. (Nasdaq: BFRE) is a leader in performance marketing--the next generation of online marketing. Be Free helps its customers build and manage uniquely branded online sales channels, enabling these sites to capture revenue by driving site traffic, generating qualified leads and selling products in context on locations throughout the Web. Be Free's customers include some of the Internet's leading merchants, online services and portals such as IBM (NYSE: IBM), America Online, Inc. (NYSE: AOL), barnesandnoble.com (Nasdaq: BNBN), GoTo.com (Nasdaq: GOTO), Mercata, C|Net (Nasdaq: CNET), Garden.com (Nasdaq: GDEN), PC Connection (Nasdaq: PCCC), Lycos (Nasdaq: LCOS), About.com (Nasdaq: BOUT) and Yahoo!(R)GeoCities (Nasdaq: YHOO).

Collectively, Be Free's customers have more than 3.5 million affiliates in their sales channels. Affiliates can enroll in performance marketing programs using Be Free's technology with a streamlined application form called FastApp, located at http://www.reporting.net/networks/affiliates/bf_fast_app.

Founded in 1996, Be Free has offices in Marlborough, MA, Pittsburgh, PA, Atlanta, GA, Chicago, IL, Los Angeles, CA, Culver City, CA, Campbell, CA, Austin, TX, Silver Spring, MD, Seattle, WA, New York, NY and Windsor, UK. For more information, visit http://www.befree.com.

Statements in this news release about Be Free, Inc. may be considered forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. These statements are based on the Company's current expectations, hopes, beliefs and estimates. These statements involve risks and uncertainties that could cause actual results to differ materially from those anticipated or projected. Further information about the risk factors that could affect the Company's performance are contained in the Company's filings with the Securities Exchange Commission, including but not limited to its S-1 dated November 3, 1999 and its S-1 dated March 29, 2000.