AtHome America Attracts Major Investment from Joey Carter, Well-Known Direct Selling Industry Executive.Company Co-Founders Wright and Brandau Remain Significant Stockholders, Executives and Board Members as Carter is Named CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. and President. DALLAS -- Mr. Joey Joey after Joseph Grimaldi, famous 19th-century clown. [Am. Hist.: Espy, 45] See : Clowns Carter and AtHome America[R] have announced that Mr. Carter has acquired controlling interest controlling interest The ownership of a quantity of outstanding corporate stock sufficient to control the actions of the firm. Controlling interest often involves ownership of significantly less than 51% of a firm's outstanding stock because many owners fail in the company from long-time investor Jefferson Capital Partners. Under the terms of the transaction, Joey Carter will be named president and chief executive officer and AtHome America co-founders Ms. Becky Wright and Ms. Lisa Brandau will remain significant stockholders in the business. They will also continue to serve on the company's executive team as Executive Vice Presidents and members of the board of directors. Company headquarters will remain near Chicago, Illinois. AtHome America is a fast growing, multi-million dollar direct selling Direct selling is the marketing of products or services to consumers through sales tactics including presentations, demonstrations, and phone calls. It is sometimes also considered to be a sale that does not utilize a "middle man" such as a retail outlets, distributors or brokers. company based in Alsip, Illinois Alsip is a village in Cook County, Illinois, United States. The population was 19,725 at the 2000 census[1]. It is a suburb of Chicago. Alsip was settled in the 1830s by German and Dutch farmers. . AtHome America specializes in the distribution of home decorative accessories and gifts sold directly to customers via their independent sales people, known as HomeStyle Specialists, at HomeShows held in the privacy of the customers' homes or via the Internet at www.athome.com. There are HomeStyle Specialists nationwide. Mr. Carter is the president of Direct Selling Capital, Inc. and has more than 20 years of experience in the direct selling industry. Prior to forming Direct Selling Capital, Inc., he was chairman and CEO of Home Interiors & Gifts, where he led the company to sales in excess of $600 million with 100,000 consultants in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Canada and Mexico. Mr. Carter has also served as the chairman of the Direct Selling Association The Direct Selling Association or DSA is the American national trade association of leading firms that manufacture and distribute goods and services sold directly to consumers typically through in-home or person-to-person sales. and as a director of the Direct Selling Education Foundation. "Becky Wright and Lisa Brandau are respected peers in the direct selling industry whom I have known for years," said Joey Carter. "The wonderful traditions they have successfully established in AtHome America have created opportunity for women across the country and will serve as the foundation for building a great future together for both the AtHome HomeStyle Specialists and the Home Team members." "We have admired ad·mire v. ad·mired, ad·mir·ing, ad·mires v.tr. 1. To regard with pleasure, wonder, and approval. 2. To have a high opinion of; esteem or respect. 3. Joey Carter's leadership as an icon in the direct selling industry for many years and have valued his counsel as we've built AtHome America," noted Becky Wright. "The possibility of joining forces to work strategically together to build on our great tradition toward an even greater future is exciting for us, our HomeStyle Specialists and our company." Lisa Brandau explained, "Adding Joey Carter's specialized spe·cial·ize v. spe·cial·ized, spe·cial·iz·ing, spe·cial·iz·es v.intr. 1. To pursue a special activity, occupation, or field of study. 2. expertise and notable success to the AtHome America executive team gives our company an even bigger opportunity to accomplish our mission of changing America one America One is an over-the-air television network in the United States. The network serves over 170 LPTV, Class A, Full Power, Cable and Satellite affiliate stations. At least 20 of the stations carry America One's complete 168-hour weekly transmission. heart, one home, one family at a time." The co-founders of AtHome America and Mr. Carter also share a multi-generational family tradition of building faith- and family-based direct sales companies. Ms. Wright and Ms. Brandau founded AtHome America from the experiences they had growing up in a home where their mother, Alma Krick, was a successful Queens Way to Fashion consultant in the 1970's. Three generations of Mr. Carter's family worked to build Home Interiors after its founding by his grandmother, Mary Crowley in 1957. "Upon completion of our transaction, AtHome America will draw from the legacy of these two families as the cornerstone cornerstone Ceremonial building block, dated or otherwise inscribed, usually placed in an outer wall of a building to commemorate its dedication. Often the stone is hollowed out to contain newspapers, photographs, or other documents reflecting current customs, with a view to of the company's future success," Joey Carter added. "With the shared vision and rich experience of our expanded management team, AtHome America will be able to provide even more exciting opportunities for the HomeStyle Specialists, executive team, Home Team, and families involved." About At Home America AtHome America is a direct selling company based in Alsip, Illinois and founded in 1983 by sisters Becky Wright and Lisa Brandau. The company began as a small chain of retail stores, called the Country Peddlers and Company of America, and evolved as an industry leader in the direct sales industry. At Home America combines quality home decorative accessories and gifts, home-based business opportunities for thousands of HomeStyle Specialists, shopping via HomeShows and a revolutionary network of online stores that provide comfortable shopping experience as well as practical solutions for everyday living. (www.athome.com) |
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