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At-Home Worker Continues to Drive Broadband Adoption According to In-Stat/MDR.


SCOTTSDALE, Ariz. -- Nearly a third of the U.S. work force, or 44 million individuals, is expected to regularly work at home on at least a part-time basis in 2004, reports In-Stat/MDR (http://www.instat.com). Wanting the convenience of being able to work at home, these telecommuters are adopting broadband as a necessary tool and have proven to be a driving force behind residential broadband adoption. Companies, too, are supporting this movement, with some firms going so far as to subsidizing the equipment and service expense to allow their employees to work from home.

"Telecommuters are an important and growing broadband audience, and with their unique needs represent an enormous opportunity," said Kneko Burney, chief market strategist Noun 1. market strategist - someone skilled in planning marketing campaigns
strategian, strategist - an expert in strategy (especially in warfare)
 for In-Stat/MDR's Business Infrastructure & Services group. In addition, Burney noted that "soft" factors, such as the desire to stay closer to family, avoid the stress of the office and cut back on commuting time, coupled with the need to extend the work day (due in part to downsizing (1) Converting mainframe and mini-based systems to client/server LANs.

(2) To reduce equipment and associated costs by switching to a less-expensive system.

(jargon) downsizing
), have translated to increased interest in telecommuting telecommuting, an arrangement by which people work at home using a computer and telephone, transmitting work material to a business office by means of a modem and telephone lines; it is also known as telework.  among employees -- as well as businesses.

In-Stat/MDR expects that the greatest growth in residential business broadband will occur in 2004. However, growth is expected to slow dramatically thereafter for both DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 and cable modems cable modem

Modem used to convert analog data signals to digital form and vise versa, for transmission or receipt over cable television lines, especially for connecting to the Internet.
 as the growth of full-time telecommuters stagnates and that of part-time daytime telecommuters slows down. "As growth declines, providers will be able to continue revenue growth through the promotion of fuller service bundles particularly targeted to this market," said Amy Cravens, a senior analyst for In-Stat/MDR.

In-Stat/MDR has also found that:

--By 2008, the U.S. business market is expected to support nearly 51 million telecommuters, nearly 14 million of which are expected to work from home full time.

--Telecommuters need and subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 different services compared to other residential Internet users.

--Cable clearly outpaces DSL in terms of number of subscribers in the U.S. business at-home work force; however, there is a significant opportunity to offer DSL as a part of a bundled solution for telecommuters.

The report, "Business Broadband@Home: High-speed Internet See broadband.  and the At-home Worker in the US" (#IN0401291IA), examines the factors contributing to this phenomenon, as well as the influence the telecommuter A person who telecommutes. See telecommuting.  market has had on residential broadband services. Forecasts include U.S. teleworker See telecommuting.  Internet subscribers, U.S. teleworker total broadband subscribers, U.S. teleworker DSL subscribers and U.S. teleworker cable subscribers. For more information on this report, please visit: http://www.instat.com/catalog/pcatalogue.asp?id=95 or contact Erin McKeighan; emckeighan@reedbusiness.com or 480-609-4551. The report price is $2,995.

About In-Stat/MDR

In-Stat/MDR (http://www.instat.com) offers a broad range of information resources (1) The data and information assets of an organization, department or unit. See data administration.

(2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT.
 and analytical assets to technology vendors, service providers, technology professionals and market specialists worldwide. The company stands alone in its ability to integrate both supply-side and demand-side research methodologies into a single comprehensive view of technology markets and products. This capability relies on a unique ability to cover the entire value chain from engineering-level technology, through equipment, infrastructure, services and end users.

In-Stat/MDR is part of the Reed Electronics Group, a division of Reed Elsevier (www.reedelsevier.com), a world-leading publisher and information provider. With more than 38,000 employees worldwide, Reed Elsevier operates in the science & medical, legal, education and business-to-business industry sectors, providing high value and flexible information solutions to professional end users, with increasing emphasis on the Internet.
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Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 19, 2004
Words:570
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