At XML Europe Conference, Keynotes by Industry Leaders Will Focus On How XML Is, and Will be Used, Across a Variety of Web-Based Applications Announces Graphic Communications Association.Business Editors/Hi-Tech Writers ALEXANDRIA, Va.--(BUSINESS WIRE)--April 19, 2001 GCA GCA, ground-controlled approach: see instrument-landing system. and IDEAlliance, sponsors of the XML XML in full Extensible Markup Language. Markup language developed to be a simplified and more structural version of SGML. It incorporates features of HTML (e.g., hypertext linking), but is designed to overcome some of HTML's limitations. , XML Europe Extreme Markup Language and Knowledge Technologies Conferences, are pleased to announce the keynote presenters for this year's XML Europe event. The exceptional keynote roster for XML Europe 2001 will feature executives from a wide range of leading technology companies and organizations. Profium CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Janne Saarela; Boeing Director of Company Wide Applications, Richard W. Smith and On-Line Senior Manager, Freelon F. Hunter; Tim Bray, CEO of Antarti.ca Systems; and XML.com's Managing Editor, Edd Dumbill, will present attendees with an in-depth look at XML's current trends and a provocative vision for the future of Web-based applications and the Internet. CEO of Profium Ltd., Finland, Janne Saarela, will share his insights into XML as the enabling technology in financial information syndication. His presentation, entitled, "Real-time Financial Information Delivery in B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business Business Based on XML Technology," describes the business model of Kauppalehti Online, the biggest financial portal Financial Portal A website that provides a variety of financial data and information, acting as an information hub for clients who are individual investors requiring timely financial news and data to make their investment decisions. Web site in Scandinavia. From The Boeing Company, USA, Richard W. Smith, Director of Companywide Applications and Freelon F. Hunter, Senior Manager, On-Line Access, will discuss e-Business at Boeing. Attendees will hear how Boeing's e-Business strategy of e-enabling all of Boeing's constituencies will reduce transaction costs Transaction Costs Costs incurred when buying or selling securities. These include brokers' commissions and spreads (the difference between the price the dealer paid for a security and the price they can sell it). and flow time across the global enterprise. This strategy is a key component of how Boeing maintains its role as the global leader in aerospace, defense and commercial aviation related businesses. Tim Bray, CEO of Antarcti.ca Systems, Canada, will reflect on the importance of the Web in today's world and discuss how despite the frenetic waves of investment, innovation and hype, the Web is still remarkably like it was when it burst to the surface seven years ago. XML.com's Managing Editor, Edd Dumbill, will deliver the closing keynote address entitled, "The State of XML." Mr. Dumbill's talk will survey the current state of XML--from standards and standards-makers to XML's role in the architecture of the next generation of computer systems. He addresses how XML's influence is being felt more broadly than ever--not only on the Web and in business, but also in more unexpected places such as operating systems and embedded devices. These keynote speakers join a conference program composed of speakers from over 130 organizations, such as Airbus, BMW BMW in full Bayerische Motoren Werke AG German automaker. Founded as an aircraft engine manufacturer in 1916, the company assumed the name Bayerische Motoren Werke and became known for its high-speed motorcycles in the 1920s. , IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) , Microsoft, OASIS, Reuters and W3C (World Wide Web Consortium, www.w3.org) An international industry consortium founded in 1994 by Tim Berners-Lee to develop standards for the Web. It is hosted in the U.S. by the Computer Science and Artificial Intelligence Laboratory (CSAIL) at MIT (www.csail.mit.edu/index.php). , that are helping to develop and shape the future of the Internet and Web-based technology. For complete details on the conference program, pre-conference tutorials, Special Interest Day programmes and the Exhibition, see www.xmleurope.com. About the Conference XML Europe 2001 will be held 21-25 May 2001 at the Internationales Congress Centrum centrum /cen·trum/ (sen´trum) pl. cen´tra [L.] 1. a center. 2. the body of a vertebra. cen·trum n. pl. cen·trums or cen·tra 1. (ICC ICC See: International Chamber of Commerce ) in Berlin, Germany. Last year's record-breaking event drew over 1,400 industry professionals from all over the world. This year's event will take a concentrated look at the way XML is used in vertical and horizontal industry applications. A series of tracks have been designed to focus on how industry uses XML to conduct business on the Web or corporate Intranets. Complete conference information is available online at www.xmleurope.com or call 703.519.8167 for a printed brochure. Opportunities for Involvement -- To exhibit in the exhibition hall and/or sponsor various conference functions and products, contact Julie Desmond at jdesmond@gca.org or 617/698-0277. -- For media sponsorship, contact Tanya Bosse at tsbosse@aol.com or 703/443-1717. -- The above information can also be found at www.xmleurope.com. About GCA GCA (Graphic Communications Association) is the leading global membership organization that advances the process of information interoperability and dissemination of knowledge in print and electronic communications. GCA accomplishes this by engaging in and supporting the creation and adoption of globally recognized standards for information definition and exchange. www.gca.org About IDEAlliance IDEAlliance provides comprehensive support to working groups who develop industry-specific applications of both vertical and cross-industry open information standards. IDEAlliance is the latest step in GCA's 35-year history to foster the development of SGML SGML in full Standard Generalized Markup Language Markup language for organizing and tagging elements of a document, including headings, paragraphs, tables, and graphics. , XML and related structured information standards. www.idealliance.org |
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