At World's End, We Can All Be Pirates.

Over 80,000 Fans Have Been "Piratized" in Less Than 1 Week

LOS ANGELES -- For "Pirates of the Caribbean: At World's End," Buena Vista Pictures' Online Marketing department has unveiled a whole new way to talk to Pirate fans with the "Piratizer." Users send in a single photo, and get back an animated 3-D version of themselves, ready to be outfitted with a trove of hats, hair, scars, jewelry, and a few choice words to say.

Becoming a Pirate is pretty simple. Start by visiting the official MySpace profile page for Pirates of the Caribbean: At World's End: http://myspace.com/AtWorldsEnd. Click Get Started and the Piratizer will walk you through 5 simple steps:

1) Upload your photo.

2) Check your e-mail - When your head is ready the Piratizer will let you know.

3) Download - Click the link provided in the e-mail and your 3-D Pirate Head will download to your desktop.

4) Customize - Add accessories to your head (hats, scars, tattoos, etc.). You can even make your head talk like a Pirate!

5) Share - Export your head into a variety of items that you can share with friends! You can also upload your Pirate likeness into a gallery on the MySpace page and view other MySpace Pirates.

"The Piratizer allows Pirates of the Caribbean fans all over the world to interact with our brand in a unique and personal way, allowing them to take ownership of the franchise and share it with their family and friends," said Jim Gallagher, President of Buena Vista Pictures Marketing.

The wizardry behind the Piratizer is provided by U.K. based Digimask, an industry leader in video game avatars. Founded by CEO Gary Bracey in 1999, Digimask is the accepted standard for lifelike, personal avatars in many areas of entertainment and communication.

"We're very excited to be able take Digimask to this new level with our association with Disney, and especially grateful to Disney for allowing us to be an integral part of the much anticipated "Pirates of the Caribbean - At World's End," says Emmy[TM] Award winner Laurie Hunter, President of Production & Design boutique - Hunter / Sauleda, LLC, based in Hollywood, CA. The company, which has already won 3 Emmy[TM] Awards for visual effects, has been overseeing the production of the "Piratizer," as part of their agreement.

"This has all been, and continues to be, very exciting, and I look forward to a continued successful relationship between Disney, Digimask and Hunter Sauleda," concluded Ms. Hunter.

About PIRATES OF THE CARIBBEAN: AT WORLD'S END

In the follow-up to the record-breaking smash 2006 hit PIRATES OF THE CARIBBEAN: DEAD MAN'S CHEST, we find our heroes Will Turner (Orlando Bloom), Elizabeth Swann (Keira Knightley) allied with Captain Barbossa (Geoffrey Rush) in a desperate quest to free Captain Jack Sparrow (Johnny Depp) from his mind-bending trap in Davy Jones' locker - while the terrifying ghost ship, the Flying Dutchman, and Davy Jones, under the control of the East India Trading Company, wreaks havoc across the Seven Seas. Navigating through treachery, betrayal and wild waters, they must forge their way to exotic Singapore and confront the cunning Chinese Pirate Sao Feng (Chow Yun-Fat). Now headed beyond the very ends of the earth, each must ultimately choose a side in a final, titanic battle - as not only their lives and fortunes, but the entire future of the freedom-loving Pirate way, hangs in the balance.

Produced by Jerry Bruckheimer and directed by Gore Verbinski from a screenplay written by Ted Elliott & Terry Rossio, our beloved cast sets sail once again on a fresh new adventure on May 25, 2007.

About Digimask, Ltd

After seeing early demos of the graphical capabilities of Playstation2, Founder Gary Bracey realized that photo-realistic characters would soon be achievable in videogames and in 1999 he started up Digimask to develop a prototype of this new technology: Take a front and a side-profile photo of your face, mark a few key points on the photos and generate an active 3D model of the head.

In 2001 Digimask had been nominated for a BAFTA award and then in 2003 had signed a global deal with Sony Playstation2. In the past few years, Digimask has been integrated into a number of high profile technologies, including X-Box 360, several #1 video games, and a TV show in the UK.

The current Digimask software is fully automated, taking less than a minute to convert a single photo to a 3-D photo-realistic head, and remains the industry leader for avatar software in the video game business.

About Hunter / Sauleda, LLC

Emmy[TM] Award winner Hunter/Sauleda is a New Technology/ Production & Design firm since 2000, serving all major film studios and corporate clients like Avon Foundation, Pinnacle and Boeing. Partners Laurie Hunter and Elisa Sauleda brought together their years of expertise in design and visual effects to create a company that could also foster new technologies, which is how they met Gary Bracey and came to be the North American Reps for Digimask. In 2006, the company won three Emmy's for their work with National Geographic 2005 Production of "Predators at War."