At MarketingSherpa Email Summit, EmailLabs Offers Expert Advice, Practical Tips in Featured Presentation, 'How to Grow Your Opt-In List'.Director of Consulting Services Noun 1. consulting service - service provided by a professional advisor (e.g., a lawyer or doctor or CPA etc.) service - work done by one person or group that benefits another; "budget separately for goods and services" Stefan Pollard pollard fine protein-rich feed supplement for farm animals; a byproduct from the milling of wheat for flour. Called also shorts. Available to Discuss Best Practices and Actionable Giving sufficient legal grounds for a lawsuit; giving rise to a Cause of Action. An act, event, or occurrence is said to be actionable when there are legal grounds for basing a lawsuit on it. Advice for List Growth, at Event's Exclusive 'Interactive Lab' EmailLabs:
WHO: Stefan Pollard, director of consulting services, EmailLabs
(www.emaillabs.com), and a regular contributor to ClickZ
Network's "Expert" series.
WHAT: Part of the MarketingSherpa Email Summit's four exclusive
Interactive Labs, EmailLabs' presentation -- "How to Grow
Your Opt-In List" -- is a hands-on, tips-filled demonstration
of list-growth techniques and best practices in email
marketing.
EmailLabs will present an interactive, features-oriented
display and lab with relevant and actionable advice on
building email lists with quality names.
The Lab will include:
-- Presentation and Q&A on permission-list building
techniques and the opt-in/out process
-- How multivariate and a/b tests can improve opt-in rates
-- Concrete examples of successful offline methods to grow a
list
-- How to use alternative, permission-based sources for
opt-in names such as co-registration and bartered
partnerships
-- Experts available to review a site's opt-in offers to
evaluate optimal list-growth practices
"Continuous growth of an opt-in list is crucial to the
success of any email marketing campaign," Pollard said.
"Getting people to sign up for what you're offering is the
first step in moving them down the sales cycle. The more
people you reach with a pertinent, targeted message, the
better the chance that you will be able to convert or retain
them as a customer."
WHEN: MarketingSherpa Email Summit '07 + Bootcamp, Awards and Expo
March 4-6, 2007
Hotel Miami
HOW: To speak with Stefan Pollard, contact:
Ken Greenberg
Edge Communications, Inc.
ken@edgecommunicationsinc.com
818-990-5001
About EmailLabs EmailLabs is a leading provider of high-performance email marketing solutions to agencies, publishers and marketing departments of middle-market and Global 2000 companies. The EmailLabs email marketing platform is provided as an ASP asp, popular name for several species of viper, one of which, the European asp (Vipera aspis), is native to S Europe. It is also a name for the Egyptian cobra (Naja haja). (Web-based) service, and is easily integrated with a company's Web site, sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. and CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. technologies through EmailLabs' application programming interface (API (Application Programming Interface) A language and message format used by an application program to communicate with the operating system or some other control program such as a database management system (DBMS) or communications protocol. ). For the fourth consecutive year, EmailLabs has been recognized by ASPnews.com as one of the Top 50 ASPs worldwide and as a Top 25 Service Provider for the Software-as-a Service (SaaS) and Business Service Provider category. The company provides email marketing solutions to more than 550 companies, including Nokia, Agilent, PalmSource and Jupitermedia. Headquartered in Menlo Park Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif., EmailLabs was founded in 1999 and is a subsidiary of J.L. Halsey Corporation (OTCBB OTCBB See OTC Bulletin Board (OTCBB). :JLHY). For more information, visit www.EmailLabs.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion