At Dun & Bradstreet, Refreshments Now Come One Million Times a Day; Business Information Leader Provides Continuous Updates to World's Largest Database.MURRAY HILL Murray Hill may refer to one of the following places:
Dun & Bradstreet has a simple solution for updating the world's largest business database: refresh (1) To continuously charge a device that cannot hold its content. CRTs must be refreshed, because the phosphors hold their glow for only a few milliseconds. Dynamic RAM chips require refreshing to maintain their charged bit patterns. See vertical scan frequency and redraw. it nearly one million times a day. More than 1,000 D&B employees key in that many updates to the system, entering data taken from phone calls, reports, visits to thousands of companies around the globe and other sources. The company makes an aggressive commitment to keeping data current because data is always changing. Over a typical 30 minutes, for example, 30 new businesses will open, four businesses will file for bankruptcy bankruptcy, in law, settlement of the liabilities of a person or organization wholly or partially unable to meet financial obligations. The purposes are to distribute, through a court-appointed receiver, the bankrupt's assets equitably among creditors and, in most , 15 companies will change their name and 120 more will change their addresses. "The integrity of information about customers and prospects decays at a rate of about 2.5 percent a month, which means a database can lose more than 30 percent of its value in a year," said Bill Whitenack, executive vice president of information resources (1) The data and information assets of an organization, department or unit. See data administration. (2) Another name for the Information Systems (IS) or Information Technology (IT) department. See IT. at D&B. Customers use D&B databases to more effectively manage their credit, marketing, purchasing and receivables management operations. Whitenack said that companies seeking data consider a range of criteria including availability, service and price. What matters most, however, is quality. "Customers use the Dun & Bradstreet database because they value the quality of the information that we provide," Whitenack commented. "In fact, we have found that the accuracy of our own files is substantially better than the files maintained by our customers. Our commitment is to continue providing the best information, a commitment we now carry out up to one million times a day." Dun & Bradstreet, a company of The Dun & Bradstreet Corporation (NYSE NYSE See: New York Stock Exchange :DNB DNB Dictionary of National Biography DNB Drum N Bass (music) DNB De Nederlandsche Bank DNB Dun & Bradstreet (stock symbol) DNB Den Norske Bank DNB David Nelson Band ), is the world's leading provider of business-to-business credit, marketing and purchasing information and receivables management services. The Dun & Bradstreet Corporation also includes Moody's Investors Service Moody's Investors Service A leading global credit rating, research and risk analysis firm. Moody's Investors Service A leading firm engaged in credit rating, risk analysis, and research of fixed-income securities and their issuers. , the leading global provider of credit ratings, research, and analysis of debt instruments and other securities for the capital markets. Based in Murray Hill, N.J., The Dun & Bradstreet Corporation reported 1998 revenue of $1.93 billion and employs approximately 12,500 people in 37 countries with majority-owned company entities. Additional information about Dun & Bradstreet is available at http://www.dnb.com. |
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