At Digital Living Room Conference, Spiderdance Announces Opening of New Interactive TV Studio.Business and Entertainment Editors Digital Living Room 2000 VENICE, Calif.--(BUSINESS WIRE)--June 19 At the Digital Living Room Conference, Steven Hoffman, the CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of Spiderdance, will announce that Spiderdance has just opened up its new corporate headquarters and interactive TV production facility in Venice Beach, California. "We're setting up a next generation interactive television studio in Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. ," says Hoffman. "Our mission is to enable any show on television today to have a corresponding interactive element that is perfectly synchronized syn·chro·nize v. syn·chro·nized, syn·chro·niz·ing, syn·chro·niz·es v.intr. 1. To occur at the same time; be simultaneous. 2. To operate in unison. v.tr. 1. to the on-air broadcast." Today, Spiderdance's proprietary sync-to-broadcast system can provide fully integrated online/on-air content to more households than any other convergence technology. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. the Gartner Group's Dataquest forecast, 44 million individuals in the U.S. currently surf the Web on a PC while watching TV. The number of telewebbers is expected to reach 52 million by the beginning of 2001. Spiderdance sees its new interactive TV production facilities and proprietary sync-to-broadcast system as a key piece of infrastructure for serving this growing market. With the release of webRIOT, an interactive music trivia game show on MTV MTV in full Music Television U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business. and MTV.com, Spiderdance established itself as the market leader in convergence. Since its launch, webRIOT has attracted over one million registered users making it the largest daily convergence show in the country. Spiderdance sees webRIOT as a first step in opening up the doors to a huge market for converged online/on-air shows. Spiderdance's strategy is to solidify its role as market leader in converged content by providing a complete solution to TV producers, advertisers and broadcasters. ABOUT SPIDERDANCE Spiderdance provides industry-leading convergence content services and infrastructure to television broadcasters and advertisers. Using its proprietary client/server technology, Spiderdance delivers both broadband and narrowband interactive content over the Internet that tightly integrates with TV broadcasts. The Spiderdance system can be deployed for personal computers, set-top boxes The cable TV box that sits on "top" of the TV "set," although it is often located several feet away in an equipment rack. The set-top box descrambles the premium channels and provides a tuner for the higher cable numbers that very old TVs did not support. , Internet-ready televisions, Internet appliances Also called "information appliance," "smart appliance," and "Web appliance," it is a device specialized for accessing the Web and/or e-mail. Designed for ease of use, it plugs into a telephone jack or LAN connection for Internet hookup. and wireless devices. For more information about Spiderdance, you may visit http://www.spiderdance.com or contact Bill Niemeyer at bill@spiderdance.com or 415/585-1150. |
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