Asynchrony Spins Off PDA Defense Product Line into Separate Division; Names David Melnick President.Business Editors/High-Tech Writers ST. LOUIS--(BUSINESS WIRE)--Dec. 9, 2002 Company Finds Separate Business Unit is Key to Meeting Growing Demand for Security for Corporate Enterprises and Mobile Computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings Asynchrony asynchrony /asyn·chro·ny/ 1. lack of synchronism; disturbance of coordination. 2. occurrence at distinct times of events normally synchronous; disturbance of coordination.asyn´chronous Solutions (www.asolutions.com), the leading provider of collaboration, communication, and security solutions, today announced it has named David J David J. Haskins (b. April 24, 1957, in Northampton, England) is a British alternative rock musician. He was the bassist for the seminal gothic rock band Bauhaus. Life and work . Melnick president of its newly formed PDA (Personal Digital Assistant) A handheld computer for managing contacts, appointments and tasks. It typically includes a name and address database, calendar, to-do list and note taker, which are the functions in a personal information manager (see PIM). Defense Division. The new division has been formed in response to the rapid and significant growth and market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" of its PDA Defense software products over the last year. PDA Defense is an award-winning line of security products for corporations, government agencies, military institutions, and consumers. Based on extensive research, customer feedback, and market intelligence, Asynchrony management has determined that the most suitable approach to serving this fast growing market is to create a separate business entity totally focused on developing, marketing, and selling of PDA Defense products, as well as newly developed security products. The hiring of Melnick is just one of several steps that Asynchrony has taken in preparation of the new business unit. "Asynchrony recognizes the accelerated growth that is taking place in the PDA security market, and is now putting separate, dedicated resources on its PDA Defense product line by creating a distinct business division," said Bob Elfanbaum, vice-president and co-founder of Asynchrony. "This strategic move will enable us to more closely focus on current customers and existing product demand. It will also make us an even stronger market force in developing security products for the new wave of smart technology applications and devices that are currently underway." Melnick brings an array of experience to the new PDA Defense Division. Most recently, he was vice president and chief technology officer (CTO (Chief Technical Officer) The executive responsible for the technical direction of an organization. See CIO and salary survey. ) at B3 Corporation, an end-to-end commerce platform corporation. Prior to that, he was manager of electronic commerce at Deloitte & Touche LLP LLP - Lower Layer Protocol . He also was a founding partner and managing director of Melnick Consulting Group for several years and previously worked at General Electric. He has a Master's of Business Administration Degree from The Anderson School Anderson School may refer to:
UCLA University Center for Learning Assistance (Illinois State University) UCLA University of Carrollton, TX and Lower Addison, TX , and a Bachelor's of Arts Degree from the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). at Berkley. He has written several books on high technology and has spoken at 12 national conferences on the subject. Melnick is looking forward to his new business challenge. "I've been following Asynchrony and its PDA Defense product for some time and am very excited about this new opportunity," said Melnick. "Given the company's status in the industry, as well as the strong need for security solutions, I'm very eager to build this organization into the leading provider of PDA security solutions. The product has become well tested in the market place and we will now expand our capability to aggressively increase our enterprise and distribution relationships. I feel very good about the direction of PDA Defense." PDA Defense currently has 14 employees, seven of which are focused on research and development. The company will be headquartered in St. Louis and will also have a regional office in Los Angeles. About Asynchrony Solutions, Inc. Asynchrony Solutions is an innovative software technology firm with a growing line of products and services focused on security, collaboration, systems integration and custom application development, including wireless and web applications. Clients include Global 2000 companies and Government agencies. More information is available on the Web at www.asolutions.com and www.pdadefense.com. |
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