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Asymetrix reveals secret weapons for a wired world; Discloses product strategy to become leader of easy-to-use Internet tools; Announces solutions for Java development and distributed learning.


BELLEVUE, Wash.--(BUSINESS WIRE)--May 28, 1996--Asymetrix Corp. today took a major step forward in delivering on founder Paul Allen's vision of a "wired world" of computing.

The company announced two new Internet See Web 2.0 and Internet2.  products: a high-performance Java development environment; and a comprehensive solution for distributed learning Distributed Learning means a method of instruction that relies primarily on indirect communication between students and teachers, including internet or other electronic-based delivery, teleconferencing or correspondence; (British Columbia, School Act, 2006). . At the same time, the company disclosed its bold strategy to take the lead in producing a new generation of easy-to-use Internet tools specifically designed to deliver on the full potential of the wired world.

" Our goal is to provide easy-to-use tools that truly leverage the potential of the Internet," said Jim Billmaier, Asymetrix president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "While just about every technology company in existence is jumping on the bandwagon to link their products to the net, our focus is to push the envelope with tools that deliver native Internet formats and leverage the unique capabilities of the Internet platform. Today's product announcements exemplify this strategy. Over the next year, you will continue to see product announcements that deliver significant benefits to Internet developers and authors."

Key Product Directions

----------------------

A key component of this new strategy is the high-performance Java and C++ development environment announced today, called SuperCede Verb 1. supercede - take the place or move into the position of; "Smith replaced Miller as CEO after Miller left"; "the computer has supplanted the slide rule"; "Mary replaced Susan as the team's captain and the highest-ranked player in the school" (tm), that provides the world's fastest Java performance This article is a general presentation of the Java Platform performance. For criticisms about Java performance, and more generally about the Java language, see Criticism of Java. , with improvements up to 50X over normal interpreted Java. (See related announcement). It is based on Asymetrix's new Flash Compiler(tm) technology for language compilation that delivers unprecedented performance by compiling Java applications as they are downloaded across the Internet. The Flash Compiler also enables dramatic improvements in programmer productivity, by allowing applications to be modified while running, giving developers power to build better applications faster.

ToolBook(R) II, also announced today, is the first product that leverages the Internet to enable true distributed learning solutions. A major new generation of the award-winning tool for CBT (Computer-Based Training) Using the computer for training and instruction. CBT programs are called "courseware" and provide interactive training sessions for all disciplines.  applications, ToolBook II is the first training solution to meet the needs of businesses to quickly develop, deploy and easily manage mission-critical training worldwide, across the Internet. (See related announcement.)

Asymetrix today also disclosed future directions for its award-winning line of database development and access tools. InfoModeler(R) 2.0, announced last month, adds powerful reverse engineering, database design and application generation, to the breakthrough data modeling capabilities of earlier versions.

The company promised that future versions will include support for Java and Visual Basic script (language) Visual BASIC Script - (VBScript) Microsoft's scripting language which is an extension of their Visual Basic language. VBScript can be used with Microsoft Office applications and others. It can also be embedded in web pages but can only be understood by Internet Explorer.  generation for deployment of applications over the Internet. Also planned is a 3-tier design and synchronization capability to insure that databases distributed on Web servers and corporate servers stay in sync. The InfoAssistant(TM) suite of database access tools already supports end-user access to corporate databases across the Internet.

Future versions will address the huge opportunity for data publishing across the Internet, by adding an executive briefing-book server capability that will make database information accessible to and manipulable by anyone with an Internet browser See Web browser. . IS departments will be able to easily deliver predefined reports, updatable on demand, and Java multimedia applets for presenting and manipulating information. Specific product availability and pricing will be announced by the end of the year.

Asymetrix and the Wired World

-----------------------------

Asymetrix founder Paul Allen

For other people named Paul Allen, see Paul Allen (disambiguation).


Paul Gardner Allen (born January 21, 1953 in Seattle, Washington) is an American entrepreneur.

With Bill Gates, he formed Microsoft.
, more than 20 years ago, anticipated a time when everyone would have a PC at home and at work that would be interconnected in a global network, providing immediate availability to information and resources anywhere in the world. Finally, the explosion of the Internet is making that vision a reality. Long recognized as a technical innovator, Asymetrix recently transitioned from research-driven to market-oriented company, poising it to capitalize on Cap´i`tal`ize on`   

v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>.
 its technology assets.

Technology: Under the technical leadership of Allen, Asymetrix is acknowledged for technological innovation. Asymetrix's flagship product A primary product of a company, which is typically why the company was founded and/or what made it well known. For example, MS-DOS, Windows and the Microsoft Office suite have been flagship products of Microsoft. CorelDRAW is a flagship product of Corel Corporation. , ToolBook, pioneered the visual programming category for Windows in 1990 and introduced a page metaphor for applications that has been adopted by the World Wide Web.

More recently, it has pioneered the critical area of data modeling for corporate databases, a crucial advance that traditional database companies were unable to deliver for years. The Flash Compiler technology utilized in the new SuperCede product is the result a 3-year project by a team of the firm's most experienced developers. As a result of Allen's long-term vision and his ability to invest in developing technologies, Asymetrix now has robust technologies and mature products in areas that the competition is just discovering.

Management Team: In the past year, the company has put in place a management team with strong operations experience and an enviable track record in technology marketing. Jim Billmaier, president and CEO, joined Asymetrix in July, 1995 from Sun Microsystems Sun Microsystems, Inc. (NASDAQ: JAVA[3]) is an American vendor of computers, computer components, computer software, and information-technology services, founded on 24 February 1982. , where he served as vice president and general manager of its Network Products Division. He is supported in sales and marketing by Senior VP of Sales Chuck Ellison, a seasoned sales executive with experience at Upgrade Corporation of America, Gupta Technologies Gupta Technologies, LLC is a software development company. Their principle products are the SQL relational database SQLBase, and a Rapid application development system called Team Developer. , Ashton-Tate and Microsoft Corp. and vice president of marketing Steve Martino, who brings extensive network marketing experience from his previous position as senior director of marketing for Sun s Network Products Business.

The ToolBook II product line is headed by John Kellum John Kellum (1809 — 1871) was an American architect in practice in New York City.

Kellum was trained as a carpenter, largely self-taught in architecture, and was taken into partnership in 1846 by the well-established New York architect Gamaliel King.
; the AppBlazer line is under the direction of Shabbir Dahod; and the InfoModeler/InfoAssistant line is led by Bruce Linn linn  
n. Scots
1. A waterfall.

2. A steep ravine.



[Scottish Gaelic linne, pool, waterfall.]
. Vern Raburn, a computer industry leader who was instrumental in the success of Microsoft, Lotus and Symantec, is chairman of the board.

Vision: The executive team is focusing the company's formidable technological resources to create new, envelope-pushing tools for the Internet. Asymetrix has long focused on creating software that is very easy to use, and expects to bring that expertise to bear on all of its future products. The company believes that to continue the momentum behind the Internet, we must move beyond passive-browsing to leverage the unique interactivity made possible by this new platform.

"Asymetrix has been quiet for awhile, and some people may be surprised by the quantity and substance of announcements this year," said Vern Raburn, Asymetrix chairman. "Asymetrix has always been a source for great technology. In the past year, we 've added a new executive management team that's led a transition from an R&D focus to a market focus. The combination of market focus, great technology emerging from our labs, and the emergence of the Internet as a platform, positions Asymetrix to become a leader in tools for the new internet platform."

About Asymetrix

---------------

The Asymetrix Corp. is a leading supplier of easy-to-use Internet authoring and development tools for Distributed Learning, Web Publishing Creating a Web site and placing it on the Web server. A Web site is a collection of HTML pages with the home page typically named INDEX.HTML. Web sites are designed using Web authoring software which provides a graphical layout capability or by hand coding in HTML or both. , Internet Application, and Database Development. Asymetrix products include ToolBook II, SuperCede, 3D F/X F/X Effects , Web 3D, InfoAssistant, and InfoModeler. Asymetrix, a privately held software company based in Bellevue, Washington Bellevue is a rapidly growing city in King County, Washington, U.S., across Lake Washington from Seattle. Long known as a suburb or satellite city of Seattle,[1] it is now categorized as an edge city or a boomburb. , markets to customers and clients around the world including leading corporate, government, and educational institutions. For more information, visit the Asymetrix web site at http://www.asymetrix.com.

-0-

Asymetrix, ToolBook and InfoModeler are registered trademarks and SuperCede, Flash Compiler, and InfoAssistant are trademarks of Asymetrix Corporation. Asymetrix, ToolBook and InfoModeler are registered in the U.S.A. and in certain other countries. Windows and Visual Basic are registered trademarks of Microsoft Corporation. Java is a trademark of Sun Microsystems, Inc. All other company and/or product names are the property of their respective owners.

CONTACT: Asymetrix Corp.

Ann Bagley, 206/637-5859

annb(at)asymetrix.com

Web Site: http://www.asymetrix.com

or

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David Dix, 415/974-6200

ddix(at)gcigroup.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:May 28, 1996
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