Astute Solutions Receives 2007 CRM Excellence Award from Customer Interaction Solutions magazine.

Company's ePowerCenter[TM] Singled-Out for Helping Clients Improve CRM 

COLUMBUS, Ohio -- Leading the charge to help consumer-focused businesses differentiate through service excellence, Astute Solutions (www.astutesolutions.com) announced today that Technology Marketing Corporation (TMC)'s Customer Interaction Solutions([R]) magazine (www.cismag.com) named its ePowerCenter[TM] consumer interaction and case management solution a recipient of its 2007 CRM Excellence Award. This is the second consecutive year the company has earned this honor.

The CRM Excellence Award is based on hard data, facts and numbers demonstrating the improvements that the winner's product has made in a client's business. Astute Solutions' ePowerCenter was chosen for its capabilities that extend and expand the customer relationship to become all encompassing, covering both the enterprise and lifetime of the customer.

"At Astute Solutions, we've always taken the voice of the market to heart, which is reflected in ePowerCenter. We designed a completely integrated customer relationship and information management solution that enables high value consumer interactions without traditional complexities," said Astute Solutions' President and CEO, Joseph Sanda. "Customer Interaction Solutions([R]) Magazine is a key industry publication, so receiving its CRM Excellence Award for two years running affirms our commitment to helping companies continually improve and leverage customer interactions through innovation."

Astute Solutions' ePowerCenter delivers CRM functionality to consumer-focused businesses within a broad range of vertical markets. Distinguished by its configurable design and inherent flexibility, ePowerCenter enables superior quality, personalized interactions in a high-volume, multi-channel consumer contact center environment. ePowerCenter also helps to fuel product and service innovations, optimize operations and build consumer loyalty by providing companies with a comprehensive and economical means to capture, report and disseminate actionable data across the organization.

"The Eighth Annual CRM Excellence Awards commend the companies that have proven to be true CRM partners to their customers and clients. Astute Solutions has demonstrated to the editors of Customer Interaction Solutions that their products and services have substantially improved the processes of their clients' businesses by streamlining and facilitating the flow of information needed for companies to retain their most precious asset...their customers," said Nadji Tehrani, founder and chairman of TMC, publishers of Customer Interaction Solutions.

The CRM Excellence Award winners for 2007 can be found in the May and June issues of Customer Interaction Solutions magazine.

About Astute Solutions

Through its award-winning consumer interaction and case management solutions, Astute Solutions enables consumer-focused companies to differentiate through service excellence. Its PowerCenter[TM] product family includes solutions for solving day-to-day consumer interaction challenges and enabling high quality consumer experiences. It optimizes operations through immediate, actionable feedback, while meeting the complex technical requirements of the enterprise. PowerCenter combines best-of-breed interaction, knowledge and relationship management capabilities to deliver the deep functionality today's B2C companies demand. Astute Solutions' Global 1000 customers include: McDonald's, British Airways, Levi Strauss & Co., L'Oreal USA, Scott's, GlaxoSmithKline, Neutrogena, Abbott Labs, Dunkin' Brands, and Sara Lee Branded Apparel. For further details, visit www.astutesolutions.com or call [phone].

About Customer Interaction Solutions

Celebrating 25 years as the voice of the contact center, CRM and teleservices industries, Customer Interaction Solutions magazine continues leading the way with the most comprehensive editorial. Senior management decision makers, as well as customer interaction professionals rely upon Customer Interaction Solutions to keep them current in the most critical technologies and services for the contact center. In fact, 65,000 subscribers turn to Customer Interaction Solutions magazine with an additional 165,000 pass-along readers.