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Astros Fans Sought for New MLB ``I Live for This'' Commercial; Fans Invited to Audition during Open Casting Call at Minute Maid Park on January 27.


Major League Baseball "MLB" and "Major Leagues" redirect here. For other uses, see MLB (disambiguation) and Major Leagues (disambiguation).
Major League Baseball (MLB) is the highest level of play in North American professional baseball.
 
WHAT:   Open casting call at Minute Maid Park to audition fans for a
        spot in one of six new "I Live for This" national television
        commercials from Major League Baseball.

        Since being introduced in September 2003, the "I Live for
        This" campaign has highlighted Major League Baseball players
        talking about their passion for the game of baseball. MLB is
        extending the concept by creating six new spots in which fans
        will demonstrate exuberance for their teams and excitement
        about the 2005 Major League Baseball season. The spots will
        feature fans from six teams that participated in the 2004
        postseason, including the Astros, Cardinals, Red Sox, Yankees,
        Angels and Dodgers.

WHO:    Enthusiastic and dedicated fans aged eight years old and
        above. Children ages 8-18 must be accompanied by a parent or
        guardian. Each participant or his/her parent/guardian must
        sign a consent/release agreement in order to audition.

        The lucky fans who most impress the judges with their
        enthusiasm and dedication to the Astros will be flown to Miami
        in mid-February to shoot a national TV commercial designed as
        a creative twist to the popular MLB "I Live for This"
        advertising campaign.

WHEN:   Thursday, January 27, 2005 from 12:00 p.m. - 8:00 p.m.

WHERE:  Minute Maid Park, Houston
        Fans should line up outside the Right Field Gate beginning at
        7 a.m.

MEDIA OPPORTUNITIES:

        Media interview and photo ops will include: (1) exuberant,
        over-the-top fans waiting to audition; (2) Jacqueline Parkes,
        MLB Senior Vice President, Advertising and Marketing

   Media may enter Minute Maid Park beginning at 11:30 a.m. through
     the Right Field Gate by displaying ID from their media outlet
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Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 24, 2005
Words:278
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