Astrolabe Analytica's Message Mapping System Designed to Guide Multi-Million Dollar Commercialization Decisions.Business Editors PHILADELPHIA--(BUSINESS WIRE)--Nov. 18, 2002 Astrolabe astrolabe (ăs`trəlāb), instrument probably used originally for measuring the altitudes of heavenly bodies and for determining their positions and movements. Analytica, Inc. has announced its new ASTROLABE Message Mapping System(TM), specifically designed to help pharmaceutical, medical device and medical diagnostics manufacturers assess information on their products that is being disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area. dis·sem·i·nat·ed adj. Spread over a large area of a body, a tissue, or an organ. in scientific literature and other sources. The Message Mapping System was created to guide development programs for the healthcare industry and is currently in use at four major pharmaceutical companies. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Lawrence Liberti, executive vice president for Astrolabe Analytica, Inc., "The costs for the development of a new pharmaceutical product have been estimated to be as high as $800-million. With so much money at risk to bring a new pharmaceutical product from concept to market launch, pharmaceutical company executives have been looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. tools they can use to help them make critically important `go/no go' decisions. And, this is precisely what the ASTROLABE Message Mapping System is designed to do." The ASTROLABE Message Mapping System provides objective, third party analyses. Its trend reports have been designed to help executives see the strengths and weaknesses of a product, and literally map messages about a product or service that have appeared in regulatory dossiers and scientific and professional literature. The reports then highlight the key message points that have been either addressed or overlooked and delineate to what extent they have been covered. This, in turn, helps executives make high impact, cost-effective decisions. "The reports from the system provide critical insights that are used for product planning Product Planning is the ongoing process of identifying and articulating market requirements that define a product’s feature set. See also
v. dis·cerned, dis·cern·ing, dis·cerns v.tr. 1. To perceive with the eyes or intellect; detect. 2. To recognize or comprehend mentally. 3. when they need to invest in research and development, clinical trials or marketing programs to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. opportunities that exist. Message Mapping can also be used to guide clinical research budgets and analyze business development and/or licensing opportunities." Astrolabe Analytica, Inc. was launched earlier this year as an offshoot of Pharmaceutical Information Associates, Ltd. (PIA pi·a n. The pia mater. pi  al adj. ) of Fairless Hills, PA. Further information about the company and its ASTROLABE Message Mapping System, consisting of proprietary web-based databases and software, can be obtained by writing to: Astrolabe Analytica, Inc., 3701 Market Street, Suite 340, Philadelphia, PA 19104, calling 215-966-6222 or visiting us on the worldwide web at www.AstrolabeAnalytica.com.
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