Astrolabe Analytica, Inc. Announces Message Mapping System Designed to Aid Due Diligence Efforts in Licensing and Business Development Programs.Business Editors PHILADELPHIA--(BUSINESS WIRE)--Jan. 27, 2003 The ASTROLABE astrolabe (ăs`trəlāb), instrument probably used originally for measuring the altitudes of heavenly bodies and for determining their positions and movements. Message Mapping System(TM), recently announced by Astrolabe Analytica, Inc., has been designed to help pharmaceutical companies, as well as medical diagnostics (1) Software routines that test hardware components (memory, keyboard, disks, etc.). Diagnostics are often stored in ROM chips and activated on startup. (2) Error messages in a programmer's source code that refer to statements or syntax that the compiler or assembler and equipment manufacturers, better manage their business development and licensing programs. The ASTROLABE Message Mapping System aids a company's due diligence Research; analysis; your homework. This term has caught on in all industries, because it sounds so "wired." Who would want to do analysis or research when they can do due diligence. See wired. efforts by enabling users to assess information about specific products that has been disseminated disseminated /dis·sem·i·nat·ed/ (-sem´i-nat?ed) scattered; distributed over a considerable area. dis·sem·i·nat·ed adj. Spread over a large area of a body, a tissue, or an organ. in the business, professional and scientific literature, as well as other sources. Message Mapping provides objective, third party analysis, helping management make important "go/no-go" decisions on joint ventures, marketing relationships and licensing programs. According to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. Lawrence Liberti LIBERTI, LIBERTINI. These two words were, at different times, made to express among the Romans, the condition of those who, having been slaves, had been made free. 1 Brown's Civ. Law, 99. There is some distinction between these words. , executive vice president of Astrolabe Analytica, "The costs for the development of a new pharmaceutical product have been estimated to run as high as $800-million. With so much money at risk in bringing a new product from concept to market launch, pharmaceutical executives are constantly looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. ways to better manage their costs. In addition to better targeting R&D and clinical trial expenditures, they also look to the acquisition of important technology and the licensing agreements that will better allow them to share the risk and bring products to market more efficiently. Our Message Mapping System is a tool that helps pharmaceutical executives make these types of decisions." Currently in use by a number of major pharmaceutical companies, the ASTROLABE Message Mapping System helps provide the competitive analyses so very necessary for proper background checking. "The system helps fill in the blanks in a business development effort," adds Liberti. "Message Mapping helps users learn more about how a specific compound has faired in clinical trials, and points out where licensing agreements may prove to be the most feasible, cost-effective cost-effective, n the minimal expenditure of dollars, time, and other elements necessary to achieve the health care result deemed necessary and appropriate. route to bringing a product to market." Users look to the ASTROLABE Message Mapping System to first gain an overview of the products and compounds being tested so that specific decisions on what needs to be done next can be made. "Our users find that Message Mapping is invaluable in assessing strategies," concludes Liberti. "Message Mapping points out what has been done and highlights the areas that still need to be addressed, whether long or short term." Astrolabe Analytica, Inc. was launched early last year as an offshoot of Pharmaceutical Information Associates, Ltd. (PIA pi·a n. The pia mater. pi  al adj. ) of Fairless Hills, PA. Its ASTROLABE Message Mapping System consists of proprietary databases and software that are accessible via a secure web site. Further information about the company and its ASTROLABE Message Mapping System can be obtained by writing to: Astrolabe Analytica, Inc., 3701 Market Street, Suite 340, Philadelphia, PA 19104, calling 215-966-6222 or visiting us on the worldwide web at www.AstrolabeAnalytica.com.
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