AstraZeneca and GeneEd Sign Contract for Life Science e-Learning.Medical & Health, Education Writers SAN FRANCISCO--(BW HealthWire)--Aug. 13, 2001 GeneEd, the leading provider of e-Learning for life science, today announced that they have signed an agreement to create e-Learning courseware Educational software. See CBT and OpenCourseWare. (application) courseware - Programs and data used in Computer-Based Training. for AstraZeneca's staff. Under the terms of the agreement, GeneEd will design and develop e-Learning courseware in interactive modules for AstraZeneca's clinical personnel in six major therapeutic areas. "We are very pleased that AstraZeneca has selected GeneEd as their e-Learning partner", said Barry Giordano, VP of Sales and Marketing at GeneEd. "Our methodology for repurposing scientific content, coupled with our instructional design Instructional design is the practice of arranging media (communication technology) and content to help learners and teachers transfer knowledge most effectively. The process consists broadly of determining the current state of learner understanding, defining the end goal of and scientific expertise in understanding the pharmaceutical discovery and development process, allows us to create highly interactive modules that will be used to train AZ employees across their enterprise. AZ's selection of our company confirms our expertise in this area and further validates the value-added nature of our offering and marks the largest contract we have signed to date. We expect other large multinational pharmaceutical companies to follow suit as they recognize the value of enterprise-wide e-Learning as the key to workforce reengineering and productivity improvement." About AstraZeneca AstraZeneca is a major international healthcare business engaged in the research, development, manufacture and marketing of ethical (prescription) pharmaceuticals and the supply of healthcare services. It is one of the top five pharmaceutical companies in the world with healthcare sales of over $15.8 billion and leading positions in sales of gastrointestinal gastrointestinal /gas·tro·in·tes·ti·nal/ (-in-tes´ti-n'l) pertaining to or communicating with the stomach and intestine. gas·tro·in·tes·ti·nal adj. Abbr. , oncology oncology /on·col·o·gy/ (ong-kol´ah-je) the sum of knowledge regarding tumors; the study of tumors. on·col·o·gy n. , anesthesia anesthesia (ănĭsthē`zhə) [Gr.,=insensibility], loss of sensation, especially that of pain, induced by drugs, especially as a means of facilitating safe surgical procedures. including pain management, cardiovascular, central nervous system (CNS See Continuous net settlement. CNS See continuous net settlement (CNS). ) and respiratory products. The GeneEd E-Learning Experience GeneEd's web-delivered life science courses are built on and deployed from its powerful e-Learning platform, which allows for rich interactivity and engaging content via any standard Web-browser over connections as slow as 36.6 kbs. GeneEd's e-Learning platform also allows for the integration of e-tutor support throughout every course, all via the Web. GeneEd's learning management tools provide tracking and reporting on groups of users down to the individual. GeneEd's e-Learning platform easily integrates with third-party learning management systems and other enterprise software applications that are AICC/SCORM-compliant. About GeneEd GeneEd, Inc. is the leading provider of e-Learning life science courseware to the pharmaceutical and biotechnology industry. GeneEd's value-added services A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. are training employees, making sales channels more effective and assuring customer loyalty at smart companies such as IBM (International Business Machines Corporation, Armonk, NY, www.ibm.com) The world's largest computer company. IBM's product lines include the S/390 mainframes (zSeries), AS/400 midrange business systems (iSeries), RS/6000 workstations and servers (pSeries), Intel-based servers (xSeries) Life Sciences, Celera Genomics, Glaxo SmithKline, ALZA Corporation and Bio-Rad. For more information, visit the GeneEd Web site at http://www.geneed.com/. |
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