Astra Golf Apparel Aims for a Hole in One; Samsung Plans to Join 2001 PGA Merchandise Show New Frontier for Sponsor of Golfers Nancy Lopez, Liselotte Neumann and Se-Ri Pak.Lifestyle & Sports Editors NOTE TO MEDIA: Photo is available in a Smart News Release(TM) on Business Wire's Home Page at www.businesswire.com and at www.newstream.com ORLANDO, Fla.--(BUSINESS WIRE)--Jan. 26, 2001 The Samsung golf wear brand Astra, launched in the U.S. market in 1999, will debut at the 2001 PGA (1) (Professional Graphics Adapter) An early IBM PC display standard for 3D processing with 640x480x256 resolution. It was not widely used. (2) (Programmable Gate Array) See gate array and FPGA. Merchandise Show at the Orange County Convention Center The Orange County Convention Center (OCCC) is the primary public convention center in Central Florida. The large complex is located on International Drive, a major tourist area in Orlando, Florida. taking place January 26-29, 2001. Astra announced today that they would be the only Korean brand of golf wear to be displayed at the world's largest golf products exhibition. Since its U.S. debut in 1999, Astra has become the first Korean garment brand to be selected as one of the five most rapidly growing golf brands in 2000 by Golf Shop Operations. The four other brands receiving this honor include JR 1879, Dockers
Dockers is a brand of Levi Strauss & Co. Levi Strauss & Co. , Joseph Abboud Joseph Abboud (born circa 1950 in Boston, Massachusetts) is an award-winning American menswear fashion designer and author. Family The Abboud family was a working-class Christian Lebanese family that started out in the South End of Boston and later moved to the Roslindale , and Suger Mag. Astra's rapid U.S. market success is due to Samsung's high-profile sponsoring of Se-Ri Pak, Nancy Lopez Nancy Lopez (born January 6, 1957) is one of the most accomplished women in the history of professional women's golf. Lopez was born in Torrance, California. She is also known as Nancy Lopez-Knight, since her marriage to former Major League baseball player Ray Knight. , and Liselotte Neumann Liselotte "Lotta" Neumann (born May 20, 1966) is a Swedish professional golfer. She currently plays primarily on the LPGA Tour. Amateur career Neumann was born in Finspång, Sweden, and had a successful amateur career. . The increased demand for Astra merchandise results from the marketing and LPGA LPGA abbr. Ladies Professional Golf Association tournament successes of these golfers. Exports of Astra products will increase to US$13million this year from US$8.5million in 2000. Under the plan to become a world-class brand, Astra is now negotiating with six countries including Canada, Austria and Hong Kong (China) to export Astra brand products. Samsung America textile division is a leader in textiles and is currently involved in diverse business areas including a wide range of fashion, from textile fabrics to apparel. SAMSUNG SPORTS MARKETING Samsung believes in the ability of sports to unite and uplift the human spirit. As a result, Samsung is a strong supporter and active corporate sponsor of amateur and professional sporting events, training programs, teams, and individual athletes in Korea and around the world. In addition, it encourages its employees, friends, and families to challenge themselves and find inspiration through sports. Samsung's extensive support of sports is based largely on Samsung Chairman Kun-Hee Lee's belief that sports promote cooperation among individuals, companies and nations. As an international Olympic Committee “IOC” redirects here. For other uses, see IOC (disambiguation). The International Olympic Committee (French: Comité International Olympique) is an organization based in Lausanne, Switzerland, created by Pierre de Coubertin and Demetrios Vikelas on June 23 member and avid sports fan, Chairman Lee has made significant contributions to the world of sports by sponsoring various events around the world. Sporting initiatives have become a major focus of Samsung's marketing and communication strategies in the markets where it operates. Through sports sponsorships, Samsung has built strong brand awareness, as well as a reputation for excellence in corporate citizenry. GLOBAL SPORTS SPONSORSHIP In 1997, Samsung became a worldwide sponsor of the Olympic Games for Wireless Communications Equipment for the 1998 Nagano Games and the 2000 Sydney Summer Games. During the Nagano Winter Games, Samsung supplied more than 13,000 units of wireless communications equipment. At the Sydney Summer Games, the company provided 40,000 of its newest digital mobile communications products. By supplying officials, athletes, and staff, volunteers and visitors with fast and reliable communications, Samsung contributed to the success of the Games and their ultimate mission-fostering unity among the global community. OTHER SPONSORSHIP PROGRAMS Samsung Nation's Cup Samsung World Championship The Samsung World Championship is an annual golf tournament, originating in 1980, for professional female golfers which takes place every October on the LPGA Tour. It is a limited player event, open by invitation only. Samsung Running Festivals SAMSUNG TEAMS Samsung also aggressively supports domestic sports activities in Korea. The company now manages 17 different teams, including four professional and 13 amateur teams. The various teams include wrestling, table tennis, badminton, basketball, baseball, soccer, tae kwon do tae kwon do Korean martial art resembling karate. It is characterized by the use of high standing and jump kicks as well as punches and is practiced for sport, self-defense, and spiritual development. In sparring, blows are stopped just short of contact. , volleyball, and equestrian. For more information about Samsung and sports, visit www.samsung.com and www.astragolf.com. Note: A Photo is available at URL URL in full Uniform Resource Locator Address of a resource on the Internet. The resource can be any type of file stored on a server, such as a Web page, a text file, a graphics file, or an application program. : http://www.businesswire.com/cgi-bin/photo.cgi?pw.012601/bb5 |
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