Astra Business Services' Success Attracts $9.2 Million Second Round of Venture Financing; Collector of U.S. Consumer Receivables With Operations in India Wins Backing to Sustain Rapid Expansion.SAN FRANCISCO San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden -- Astra Business Services, an American company collecting defaulted debts from U.S. consumers, today announced the closing of its $9.2 million Series "B" round of venture financing. Sierra Ventures was the Series "B" lead investor. WestBridge Capital Partners, Astra's original Series "A" institutional investor Institutional Investor A non-bank person or organization that trades securities in large enough share quantities or dollar amounts that they qualify for preferential treatment and lower commissions. , substantially increased its investment in the company. The Series "B" financing brings Astra's total venture funding to $14.5 million. Astra will use the new capital for technology and other resources to expand the India-based infrastructure used to serve its U.S. clients. Astra was created to address the shortage of qualified personnel in the U.S. to collect American consumer receivables by tapping the huge pool of educated and computer-literate talent in India. The company uses advanced technology and has relocated a full team of experienced U.S. managers to India. Astra carefully selects English-literate Indian university graduates with prior business experience, and trains them to work effectively with the clientele of credit grantors, debt buyers and collections agencies in the U.S. Astra's Indian account executives help American consumers to resolve obligations related to the services of healthcare providers, credit card issuers, and phone companies. Astra's first operations center The facility or location on an installation, base, or facility used by the commander to command, control, and coordinate all crisis activities. See also base defense operations center; command center. is in Gurgaon, near Delhi. A second Indian center will be added shortly. With its new funding completed, Astra expects to expand its operation to over 1,000 account executives. "We were attracted by Astra's impressive record of growth as well as its innovative business approach, especially the permanent relocation of an extensively experienced management team to India," said Tim Guleri, Managing Director at Sierra Ventures, which contributed $5.5 million to Astra's second round. Guleri and Sierra Ventures Managing Director Peter Wendell will guide the company's continued growth, with Wendell serving as non-executive Chairman of Astra. WestBridge Capital Partners, Astra's original institutional investor, contributed $3.4 million to Astra's new equity financing Equity Financing The act of raising money for company activities by selling common or preferred stock to individual or institutional investors. In return for the money paid, shareholders receive ownership interests in the corporation. , more than doubling its investment in the company. "The close cooperation between the management Astra has transferred to India and the professional workforce being built here enables Astra to accomplish more than other offshore outsourcing Offshore outsourcing is the practice of hiring an external organization to perform some business functions in a country other than the one where the product or service will be sold or consumed. companies," noted KP Balaraj, Managing Director and co-founder of WestBridge, who is located in Bangalore. Balaraj is joined on the Astra board by Sumir Chadha, Senior Managing Director and the other WestBridge co-founder, who works from WestBridge's U.S. office in Silicon Valley. Feroze Waheed, Astra's American CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , commented from India, "We are very gratified grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. by the endorsement from Sierra Ventures and the renewed commitment from WestBridge. With the high caliber of the personnel we're able to hire in India, and the attractive economics of doing business here, we are able to resolve consumer delinquencies in a very professional manner. We can pursue obligations that cannot be handled cost-effectively by most U.S.-based agencies because of their Stateside state·side adj. 1. Of or in the continental United States. 2. Alaska Of or in the 48 contiguous states of the United States. adv. Informal 1. cost structure. In the end, Astra's approach results in greater net recoveries for the credit grantors and other debt owners we serve. We think this is important at a time when rising interest rates combined with record levels of indebtedness are sure to put extraordinary pressure on American consumers and to increase significantly the need for debt resolution and collection." About Sierra Ventures Sierra Ventures, founded in 1982, is a privately held venture capital firm focused on investments across all areas of the Information Technology sector from semiconductors to enterprise software. Sierra Ventures has managed eight venture capital partnerships and currently has more than $1 billion of capital under management. Sierra has been an active early-stage investor in a broad array of successful companies including Active Software (acquired by WebMethods), AmeriGroup (NYSE NYSE See: New York Stock Exchange :AGP (Accelerated Graphics Port) A high-speed 32-bit port from Intel for attaching a display adapter to a PC. It provides a direct connection between the card and memory, and only one AGP slot is on the motherboard. ), Centex (acquired by WorldCom), ConvergeNet (acquired by Dell), FatBrain (acquired by Barnes & Noble), FrontBridge (acquired by Microsoft), Healtheon (merged with WebMD), Interact Commerce (acquired by Sage) , Intuit (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on :INTU INTU Intuit, Inc. (stock abbreviation, AMEX) ), Micromuse (NASDAQ:MUSE), On Assignment (NASDAQ:ASGN ASGN Assign ), OnLink (acquired by Siebel), Quinta (acquired by Seagate), StrataCom (acquired by Cisco), and others. For more information visit www.sierraventures.com. About WestBridge Capital Partners WestBridge Capital Partners is a Mauritius-based leading U.S.-India focused venture capital fund with approximately $350 million under management. The fund focuses primarily on cross-border U.S.-India technology and services companies that are targeting global markets. It invests in both Information Technology and Outsourced Services companies across all stages. WestBridge's investors include leading institutions and entrepreneurs across the globe. WestBridge has offices in Silicon Valley and Bangalore. For more information, visit www.wbcp.com. About Astra Business Services, Inc. Astra Business Services is a U.S. company that operates through its wholly-owned Indian subsidiary to collect consumer receivables throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. on behalf of American organizations. The company hires university-educated professionals in India and makes extensive use of leading-edge technology to connect them with American consumers. Management of the Indian staff is accomplished through experienced American managers who have relocated to India, as well as through the development of local management. Astra has its corporate headquarters in San Francisco, Calif., and sales and client-service offices in Dallas, Texas and Cambridge, Mass. For more information, visit www.astraglobal.com. |
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