Astound's Live Web Conference Series Presents Laura Ries, Noted Author & Branding Authority.SUNNYVALE, Calif.--(ENTERTAINMENT WIRE)--Sept. 23, 1999-- Astound a·stound tr.v. a·stound·ed, a·stound·ing, a·stounds To astonish and bewilder. See Synonyms at surprise. [From Middle English astoned, past participle of astonen, Conference Center 2.0 Presents Its Second Dynamic Speaker Event at Web Site (www.astound.com) Friday, September 24 at 1:30 PM (PDT PDT abbr. Pacific Daylight Time PDT Pacific Daylight Time PDT n abbr (US) (= Pacific Daylight Time) → hora de verano del Pacífico PDT ) and 4:30 PM (EDT EDT abbr. Eastern Daylight Time EDT Eastern Daylight Time EDT n abbr (US) (= Eastern Daylight Time) → hora de verano de Nueva York EDT ) The only way to stand out in today's cluttered marketplace is to build your product or service into a brand. Laura Ries, co-author and co-founder of Ries & Ries, will share a few of the branding secrets from her best-selling book, The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand (September 1998, HarperCollins), at a live Web conference sponsored by Astound on Friday, September 24th, at 1:30 PDT (4:30 EDT). Co-authored with her father and partner, noted marketing strategist Al Ries, The 22 Immutable Laws of Branding is the definitive text on branding -- translating complex principles and theories into twenty-two easy-to-read chapters. Included in the book are extraordinary branding strategies from the world's best -- including Coca-Cola, Xerox, BMW, Federal Express, and Starbucks. Visitors to the conference will be treated to the first five immutable laws of branding, including topics on scope, focus, publicity, advertising, and the art of owning a word in the minds of consumers. Ms. Ries' speaking engagement is the second in a series of free live speaker conferences, sponsored by Astound Conference Center. Attendees can access the seminar directly from their desktops through the Astound Web site. For registration information, refer to www.astound.com. Attendance is on a first-come first-serve basis. About Laura Ries and Ries & Ries In October 1994, Laura and her father Al Ries opened Ries & Ries, a marketing strategy firm in Great Neck, New York Great Neck is a village in Nassau County, New York, in the U.S., on the North Shore of Long Island. As of the United States 2000 Census, the village population was 9,538. The Village of Great Neck is in the Town of North Hempstead. . Together they give speeches, write articles and consult with many major corporations. She researched and helped edit Al's book, Focus: The Future of Your Company Depends on It. Al also co-authored with Jack Trout five other books on marketing (Positioning, Marketing Warfare, Bottom-Up Marketing, Horse Sense and The 22 Immutable Laws of Marketing). In September 1998, HarperCollins published Laura's first book (co-authored with Al Ries) The 22 Immutable Laws of Branding. About Astound Conference Center ACC See adaptive cruise control. is unique in enabling synchronous, moderated delivery of information (Web conferences), group collaboration (application sharing) as well as self-paced access with testing, scoring and tracking (on-line learning). For business users this means that they can leverage their skill-sets and content for all their business communication needs. All transmissions are conducted through standard Internet protocols (HTTP HTTP in full HyperText Transfer Protocol Standard application-level protocol used for exchanging files on the World Wide Web. HTTP runs on top of the TCP/IP protocol. ) ensuring firewall transparency. The use of dynamic HTML and intelligent pre-loading technologies deliver compelling experiences even over dial-up connections. Further, ACC's integrated streaming audio and video with support for RealNetworks' (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : RNWK RNWK Real Networks (stock symbol) ) Real Player G2(R) and Microsoft's Windows Media Player Digital jukebox software for Windows from Microsoft that plays a variety of audio, video and streaming formats including MP3, WMA, CD audio and MIDI. Starting with Version 6.2 in 1999, the Windows Media Rights Manager was added for securing copyrighted content. (R) (NASDAQ: MFST MFST Mobile Field Surgical Team MFST Mobile Forward Surgical Team (USAF) MFST Microbiologically Food Safety Tested MFST Mobile Freight Search Team (UK) ), users can broadcast live audio with their presentation just by dialing into Astound's real-time encoding service. ACC also allows presenters to register the attendees, conduct pre and post surveys generate automatic e-mail notifications and access detailed reporting on who attended, how long they were there and their registration and survey results. These capabilities are critical for large seminars. The Astound Conference Center is available in three configurations, a leased Conference Center, a one-time event venue and as an on site solution for high volume applications. The service is free for meetings with three users or less. About Astound Founded in 1996, Astound is a leading provider of award-winning multimedia presentation software and enterprise communication solutions. The company has corporate headquarters in Mississauga, Canada, with U.S.-based offices in Los Altos, California Los Altos (IPA: [lɔs ɑltos]) is a city at the southern end of the San Francisco Peninsula, in the San Francisco Bay Area. The city is in Santa Clara County, California, United States. . For more information, visit the company's Web site at http: www.astound.com. Astound is a trademark of Astound, Inc. All other trademarks are the property of their respective owners. |
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