Astoria Graphics Uses Two Xerox iGen3 Digital Presses to Become a Marketing Solutions Company for Clients.NEW YORK New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of and ROCHESTER, N.Y. -- Astoria Graphics Inc. has installed two Xerox Corporation (company) XEROX Corporation -
See also XEROX PARC, XEROX Network Services. (NYSE NYSE
See: New York Stock Exchange : XRX XRX Xerox Corporation (stock symbol) ) iGen3(R) 110 Digital Production Presses to expand its short-run, on-demand digital print business.
The commercial printer uses the digital color presses to produce jobs such as personalized direct mail campaigns, sales and marketing brochures, postcards, manuals, newsletters, and point-of-purchase signs and displays. The work is done for advertising agencies and customers in the financial, retail, insurance and pharmaceutical industries.
Each Xerox iGen3 press is producing more than 750,000 pages a month, but the company expects to reach 1 million pages a month per machine by the end of the year.
"The New York City New York City: see New York, city.
New York City
City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. marketplace demands quick-turnaround, short-run, high-quality jobs and the iGen3 press delivers," said Ron Koff, co-president, Astoria Graphics Inc. "The new digital presses will also help us become more of a marketing solutions company for our clients."
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1. As stated or indicated by; on the authority of: according to historians.
2. In keeping with: according to instructions.
3. Koff, Astoria Graphics chose the 110 page-per-minute Xerox iGen3 presses over competitive equipment for their speed, image quality and ability to handle larger paper sizes (up to 14.33" x 22.5") - a plus for commercial printers. The larger paper sizes enable the company to place more images on a sheet, resulting in cost reductions and higher productivity. Koff also cited Xerox's strong partnerships with workflow software companies such as XMPie as a benefit to his company and clients.
Koff said he believes the Xerox iGen3 digital presses will complement Astoria Graphics' offset printing business by being able to produce short-run, quick-turnaround jobs of a product launch before large quantities of the job are printed on offset.
According to Koff, the company is using Xerox's ProfitQuick(TM) business development software tool to help compare the costs and profits for all products - digital or offset - to ensure their print operation is running efficiently. ProfitQuick is part of the Xerox ProfitAccelerator(TM) Digital Business Resource portfolio.
Among the applications the company is printing on the Xerox iGen3 digital color presses:
--Quarterly reports for a real estate fund - Prior to installing the Xerox iGen3 presses, Astoria Graphics printed the reports on an offset press, which was labor- and time-intensive. The company now produces the perfect-bound, 300-page, full-color report digitally, delivering 500 copies to its clients within 24 hours as opposed to five days, for the same price and quality of offset. The iGen3 press also allows the company to give customers a complete bound proof of the report - and the ability to see, touch and feel what the final product will look like before going to print - something that more and more customers request.
--Marketing collateral for global clients - As part of its affiliation with the International Printers' Network, a global alliance of leading companies in the printing, visual communications and graphic arts graphic arts: see aquatint; drawing; drypoint; engraving; etching; illustration; linoleum block printing; lithography; mezzotint; niello; pastel; poster; silk-screen printing; silhouette; silverpoint; sketch; stencil; woodcut and wood engraving. industries, Astoria Graphics is leveraging the Xerox iGen3 to work with clients in England, Sweden and Australia who often conduct business in New York. These customers were previously forced to deal with long lead times and high distribution costs distribution costs distribute npl → Vertriebskosten pl by producing the materials on offset equipment in their respective countries. Now they can continue working on their signage, briefing books and presentation materials up to the last minute and send the digital file to Astoria Graphics. The company then prints it on-demand locally, and the marketing collateral Marketing collateral, in marketing and sales, is the collection of media used to support the sales of a product or service. These sales aids are intended to make the sales effort easier and more effective. is ready when the clients arrive in New York.
--Personalized direct mail for a large investment bank - To help the firm's top clients receive timely, relevant information, Astoria Graphics is producing a mailer (1) An e-mail program. See e-mail program.
(2) A message sent by an e-mail program.
(3) A person or organization sending e-mail. that is sent weekly by the investment firm's financial advisers. The mailer is completely personalized and consists of an 8-page brochure with a client's ROI (Return On Investment) The monetary benefits derived from having spent money on developing or revising a system. In the IT world, there are more ways to compute ROI than Carter has liver pills (and for those of you who never heard of that expression, it means a lot). , a planning summary and a survey on the adviser's performance; a postcard; and a return envelope.
Astoria Graphics is using Xerox FreeFlow(R) DocuSP(R) color servers and Creo Inc. color servers on both iGen3 presses so the company can offer clients all options for color printing “colour separation” redirects here. For other uses, see colour-separation overlay.
Color printing is the reproduction of an image or text in color (as opposed to simpler black and white or monochrome printing). and variable data printing solutions.
The commercial printer is also seeing its digital monochrome page volume increase 7 percent to 10 percent with its two Xerox DocuTech(R) 6135 Production Publishers. They produce 4.5 million pages a month combined to print jobs such as training manuals and reports.
About Astoria Graphics Inc.
Established in 1916, Astoria Graphics Inc. is a fourth-generation, 90-person company offering digital, offset and large format printing, as well as graphic design, bindery A NetWare file used for security and accounting in the early NetWare 2.x and 3.x versions. The bindery pertained only to the server it resided in and contained the names and passwords of users authorized to log in to that server. , mailing and fulfillment services. They have been a Xerox customer since 1969 and have two manufacturing locations: a digital facility in Manhattan and a state-of-the-art offset printing site in Moonachie, N.J.
For more information about Astoria Graphics, visit www.astoriagraphics.com.
For more information about the Xerox iGen3 press, visit www.xerox.com/tr/igen3 or call 800-ASK-XEROX.
NOTE TO EDITORS: For more information about Xerox and to receive its RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. news feeds, visit www.xerox.com/news. XEROX(R), iGen3(R), ProfitAccelerator(TM), ProfitQuick(TM), FreeFlow(R), DocuSP(R) and DocuTech(R) are trademarks of XEROX CORPORATION.