Aston gearing up for fashion.Fashion designer Amanda Wakeley is teaming up with Aston Martin Aston Martin Lagonda Limited is a British manufacturer of luxury performance cars, whose headquarters are at Gaydon, Warwickshire, England. The company name is derived from the Aston Clinton hill climb and one of the company's founders, Lionel Martin. to create a new line in clothing. Wakeley will act as an ambassador for Aston Martin globally and will design an "Amanda Wakeley for Aston Martin" clothing collection. The range will be launched next year and will be distributed via the Amanda Wakeley website and also through the Aston Martin Collection and dealer partners worldwide. The new partnership deal will be launched at the Amanda Wakeley Spring/Summer 2007 Fashion show at London Fashion Week, which began on Thursday. Aston Martin chairman and chief executive, Dr Ulrich Bez Dr Ulrich Bez (b. November 1943 in Bad Cannstatt, Germany) is a German engineering manager. He holds a doctorate in engineering from the University of Berlin. Throughout his career he was responsible for product design and development at Porsche, BMW and Daewoo Motor. , says: "We are delighted to announce our collaboration with Amanda as we both share similar values in the quality of our materials and in our craftsmanship." Wakeley adds: "As a British fashion designer who sells around the world, it is incredibly exciting to be working with Aston Martin, an iconic British brand with such global recognition." Wakeley launched her signature label in 1990 and over the last decade and a half has developed an international reputation for designing supremely luxurious, elegant women's wear and accessories. She is the winner of several awards including three British Fashion Awards The British Fashion Awards is a ceremony held annually in the United Kingdom to present awards to those who have made the most outstanding contributions to British clothing design during the year. for Glamour. |
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