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Aston Martin ups the ante.


"It's all very well having an exclusive brand, but we need to be more visible and we need to be profitable, which means making an average of 5,000 cars per year," says Aston Martin Aston Martin Lagonda Limited is a British manufacturer of luxury performance cars, whose headquarters are at Gaydon, Warwickshire, England. The company name is derived from the Aston Clinton hill climb and one of the company's founders, Lionel Martin.  CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Dr. Ulrich Bez Dr Ulrich Bez (b. November 1943 in Bad Cannstatt, Germany) is a German engineering manager. He holds a doctorate in engineering from the University of Berlin. Throughout his career he was responsible for product design and development at Porsche, BMW and Daewoo Motor. . So in an effort to become something more than a firm that offers the most advanced hand-assembled sports car line in the world--and to become a stand-alone profit center for parent company Ford--they've constructed a new facility in Gaydon, UK, which includes a manufacturing operation. The new facility is built alongside the headquarters of sister Premier Automotive Group The Premier Automotive Group (PAG), is a group within the Ford Motor Company that oversaw the business operations of its three European luxury automobile subsidiaries: Jaguar, Land Rover and Volvo.  brands Land Rover See LANRover.  and Jaguar. Set in a 55-acre site, constructed from sustainable materials and making extensive use of natural light to help conserve energy, resources include a design studio, complete with showroom, five-axis milling facilities, a wood mill and composite manufacturing area. There is also a color and trim studio and a 3D visualisation suite, a climatic test area, power test units and a pass-by noise facility.

[ILLUSTRATION OMITTED]

Yet although technical facilities are way ahead of those found in any of its previous sites, Aston Martin does not want to lose its 'hand-built' reputation. There are, for example, several bespoke be·spoke  
v.
Past tense and a past participle of bespeak.

adj.
1. Custom-made. Said especially of clothes.

2. Making or selling custom-made clothes: a bespoke tailor.
 components, such as the alloy strip around the side glass, that cannot be mass produced. The varying form precludes extrusion so this component is welded and polished to produce the vital dynamic effect Henrik Fisker Henrik Fisker (born 10 August 1963 in Denmark) is a leading automobile designer and CEO of Fisker Coachbuild. He has lived and worked in Germany, London, and in Southern California. , director of design, was seeking. Likewise, the headlamps are, most unusually, dropped into an aperture in the front wings--one of the few composite panels--and these have to be fettled individually to final fit.

An important new element on the new DB9 is the introduction of the VH Platform (vertical-horizontal) strategy. Unique to PAG's exclusive sportscar brand, it uses extruded aluminum and is set to provide the basis for every product for at least the next 15 years. The principle is a simple one--an adaptable structure that can have its overall length, wheelbase wheel·base  
n.
The distance from the center of the front wheel to that of the rear wheel in a motor vehicle, usually expressed in inches.


wheelbase
Noun
 and tracks altered to suit various models. There are common hard points, particularly around the driver area--steering wheel, facia, pedals and H-point--and there is the opportunity to use common steering and suspension components. That structure is an aluminium tub, supplied by Norsk Hydro Norsk Hydro ASA (OSE: NHY, NYSE: NHY) is a Norwegian aluminium and renewable energy company, headquartered in Oslo. Hydro is the fourth largest integrated aluminium company worldwide. It has operations in some 40 countries around the world and is active on all continents. , which is similar to that supplied to Newport Pagnell for the Vanquish. However, the VH monocoque mon·o·coque  
n.
A metal structure, such as an aircraft, in which the skin absorbs all or most of the stresses to which the body is subjected.
 is a far more unitary construction with aluminum replacing the steel and composite sections pretty much throughout. Bonding is used almost universally, with Dow developing its new polyurethane adhesive Betamate 2810MV to achieve handling strength after just 10 minutes.

"We have introduced only one robot worker to the line. Instead of applying adhesives by hand, we now use a robot for this task in the body shop--but we still paint our cars manually," says Bez. The robot applies the bonding substrate; die-cast, extruded and stamped aluminum components are all bonded. These bonds are later supplemented by mechanical fixing using self-piercing rivets.

DB9 body assembly takes just 30 minutes compared with four hours for the Vanquish, although each car still takes around 200 man-hours to build--three times longer than that required to assemble what company executives describe as 'mass produced' sports or GT cars.

Aston Martin believes it has raised the bar in the luxury sports sector when it comes to technical specifications, the most significant of which is the bonded aluminum frame that it maintains is the most structurally efficient in the automotive industry The automotive industry is the industry involved in the design, development, manufacture, marketing, and sale of motor vehicles. In 2006, more than 69 million motor vehicles, including cars and commercial vehicles were produced worldwide. . At 1,775 kg for the automatic transmission model, its shell is 25% lighter than the DB7. While a carbon composite propeller shaft A propeller shaft connects a propeller to an engine. It is also the British English term for the driveshaft which connects an automobile gearbox to a rear differential. It is commonly referred to as a "prop-shaft".  plays a part, as does the use of magnesium on the steering column steering column n (Aut) → colonne f de direction

steering column steer n (Aut) → Lenksäule f

steering column 
 and inner doorframes, the real benefit is the aluminum construction, which with a torsional tor·sion  
n.
1.
a. The act of twisting or turning.

b. The condition of being twisted or turned.

2.
 stiffness of 27 kNm/deg, is even stiffer than the Vanquish. "In making the DB9 frame entirely from aluminum, we have drawn on the experience we gained with the Vanquish, and what has been produced is far superior to the conventional steel saloon-based floorpan The floorpan is a large sheet metal stamping that often incorporates several smaller welded stampings to form the floor of a large vehicle and the position of its external and structural panels. ," says Bez.

Hailed as a world first, advanced ultrasonic welding Ultrasonic welding is an industrial whereby high-frequency ultrasonic acoustic vibrations are used to weld objects together, usually plastics, and especially for joining dissimilar materials.  joins the C-pillars of the new model. The joint between the two aluminium panels is said to be 90% stronger than a conventional spot-weld. Because the process requires only 5% of the energy of conventional welding and generates no heat, there is no contamination or change in the characteristics or dimensions of the metal. Cast aluminum is used in the windscreen surround--another industry first--and the hood, roof and rear wings of the car are aluminum, while composite material is used for the front wings and trunk lid.

Each Aston Martin chassis is checked on a coordinate measuring machine prior to entering the final assembly line, which is made up of 30 workstations. Bodies are fitted to posts mounted on a track, which carries them from station to station.

The 6.0 litre V12 is still built by Audi-owned Cosworth Technology, but production will transfer to Cologne in Germany and a Ford-owned facility by mid-2005.

Aston sees the VH platform strategy allowing greater flexibility in the future. "VH will carry the DB9 Volante, which is soon going into production at Gaydon, the AM V8 Vantage in the next two years and the convertible version in 2006, then the Vanquish replacement. It will also be the platform for further special Zagato products that we started with the DB7," says Bez. "We will be able to make a quick response to market requirements, do small numbers of models and special runs of cars. We could even make an estate." An integral part of the VH strategy is making use of expertise across all PAG Pag (päg), Ital. Pago, island (101 sq mi/262 sq km), in the Adriatic, off the Dalmatian coast, Croatia. Noted for its fine embroidery and lace, it also has vineyards, a fishing industry, and bauxite deposits.  brands. Volvo, for example, played an important role in developing the crash structure, including the airbag system. This is also the first Aston Martin to offer DSC (1) (Digital Signal Controller) A microcontroller and DSP combined on the same chip. It adds the interrupt-driven capabilities normally associated with a microcontroller to a DSP, which typically functions as a continuous process. See microcontroller and DSP. . "Rather than sharing various bits and pieces, the rationale is to share services and knowledge, which we think is really quite smart," says Bez. "We have 170 engineers at Gaydon, but we have access globally to 35,000 engineers through Ford and eight proving grounds. We couldn't have had facilities like these as an independent unit."

"We have come a long way in the last decade," says Bez. "Back in the early 1990s, this company was facing a disaster because it was making the wrong product at the wrong time," In 1993, the carmaker produced only 43 cars. However, with the introduction of the DB7 the following year, Aston's revival had begun, further rising with the introduction of the 12-cylinder engine. With the launch of Vanquish in 2001, production rose to 1,500 cars a year. "However, it was impossible for us to produce another single unit either at Bloxham, the DB7 factory, or at Newport Pagnell," he adds.

The need to lift output led to Bloxham, the former Jaguar XJ220 plant, being sold following the end of DB7 production last year while a similar fate could await the Newport Pagnell facility after Vanquish production ceases within five years. This means that Gaydon has now become the hub of Aston Martin and the home to every new model in future.

"We will retain a presence in Newport Pagnell because we will keep our Works Service there, which is a busy department that will maintain our link with our spiritual home," explains Bez, "but Gaydon is of extreme importance to our long term strategy. It is the first new factory ever for Aston Martin and it has been designed from the ground up to transform the company and its product range."

By William Kimberley, Editor

Automotive Engineer, London--williamk@pepublishing.com
COPYRIGHT 2004 Gardner Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Title Annotation:Euro Auto; William Kimberley
Comment:Aston Martin ups the ante.(Euro Auto)(William Kimberley)
Author:Kimberley, William
Publication:Automotive Design & Production
Article Type:Editorial
Geographic Code:4EUGE
Date:Jun 1, 2004
Words:1260
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