Astea International appoints Robert C. Ingersoll Jr. vice president of corporate marketing.HORSHAM, Pa.--(BUSINESS WIRE)--May 5, 1997-- High-tech marketing veteran to provide strategic direction for Astea's customer interaction software product line Astea International (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : ATEA) has appointed Robert C. Ingersoll Jr. as its vice president of corporate marketing, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Zack Bergreen announced today. Ingersoll is responsible for assuring that the Astea's market vision and product benefits are articulated and communicated to customers, analysts, investors and the media. Ingersoll brings to Astea a 16-year record of developing strategic marketing programs in the high technology industry. He comes to the company from SalesKit Software, a developer of remote sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. software, where he served as vice president of marketing since 1995. Ingersoll repositioned the company to focus on its compatibility and rapid deployment, raising its profile with industry analysts while forging marketing alliances with Microsoft and Oracle, among other companies. "Bob has a long record of identifying a company's strengths, defining them for industry opinion leaders then using that awareness to help drive sales growth. That is exactly the approach that will benefit Astea," Bergreen said. "His strategic vision will help us express our products' benefits for users." Prior to SalesKit OPEN Ingersoll was vice president of marketing and strategic planning for Naperville, Ill. data security systems developer Palindrome palindrome: see anagram. Corporation from 1989 to 1994. He presided over five years during which Palindrome sales grew from $100,000 to $18 million; penetrated two-thirds of the companies on the Fortune 100; and won a best channel marketing strategy award from the industry group MicroVision in 1991. Ingersoll also developed marketing alliances with Digital Equipment Corp., Novell and Hewlett-Packard, among others. Seagate Technologies bought Palindrome in 1994 for $70 million. Before Palindrome Ingersoll was vice president of marketing at Northbrook, Ill. consumer software company Mindscape mind·scape n. A mental or psychological scene or area of the imagination. , where he developed communications and marketing strategies that contributed to doubling of sales to $24 million within two years and a successful initial public offering in 1988. Before Mindscape, Ingersoll was a founder and developer of $25 million ComputerLand of Chicago and chairman of the franchisers' marketing council. He has also held product management positions at Procter & Gamble and Sara Lee Corporation, and was a senior account manager at the Chicago advertising agency Leo Burnett Company. About Astea International Astea International develops client/server-based customer interaction software that enables organizations to automate their customer support, field service, and marketing and sales operations. Astea markets its products through a direct sales and services network throughout North America, Europe, Israel, Asia, Australia and New Zealand New Zealand (zē`lənd), island country (2005 est. pop. 4,035,000), 104,454 sq mi (270,534 sq km), in the S Pacific Ocean, over 1,000 mi (1,600 km) SE of Australia. The capital is Wellington; the largest city and leading port is Auckland. . The company's customer base of approximately 2,700 companies and 75,000 end users includes such industry leaders as GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) Customer Networks, Siemens Business Communications Systems, the Swedish PTT (1) (Postal, Telegraph & Telephone) The governmental agency responsible for combined postal, telegraph and telephone services in many European countries. (2) See push-to-talk. PTT - Post, Telephone and Telegraph administration , Chevron and Sprint. Astea can be reached via the World Wide Web at www.astea.com CONTACT: Christine LeCompte Beaupre & Co. Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most (603) 436-6690 lecompte@beaupre.com |
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