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Astea International Ramps Up Marketing With New Alliances; Agreements Provide New Sales, Marketing Opportunities.


Business Editors/Hi-Tech Writers

HORSHAM, Pa.--(BUSINESS WIRE)--May 8, 2002

Astea International, Inc. (Nasdaq: ATEA) today announced alliances with six new technology companies. According to Astea chairman and chief executive officer Zack Bergreen, the agreements come on the heels of a renewed commitment to alliance-based marketing. "During the first quarter, we allocated new resources to this area, and we are gratified grat·i·fy  
tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies
1. To please or satisfy: His achievement gratified his father. See Synonyms at please.

2.
 that we have been able to generate tangible results so quickly."

The new agreements, which were negotiated during February, March and April are with Rochester-based Questra, Intermec (NYSE NYSE

See: New York Stock Exchange
: UNA Una

personification of honesty; leads lamb and rides white ass. [Br. Lit.: Faerie Queene]

See : Honesty
) in Cedar Rapids, IA, Sunguard Data Systems (NYSE: SDS 1. (company) SDS - Scientific Data Systems.
2. (tool) SDS - Schema Definition Set.
) located in Malvern, PA, Irvine-based Best Software (FTSE FTSE

A company that specializes in index calculation. Although not part of a stock exchange, co-owners include the London Stock Exchange and the Financial Times.

Notes:
The FTSE is similar to Standard & Poor's in the United States.
: SGE SGE Sun Grid Engine (cluster computing)
SGE Starport: Galactic Empires (online game)
SGE Siegerland Airport (Airport Code)
SGE Small Group Evaluation
SGE Support Group Europe
), Right Answers in Pittsburgh and Virginia-based HSO HSO Hartford Symphony Orchestra
HSO Health and Safety Officer
HSO Huntsville Symphony Orchestra
HSO Homeostatic Soil Organism
HSO Health Service Ombudsman (UK)
HSO Health Sciences Online
HSO Human Services Officer
 Business Systems. According to Scott Miner, newly appointed vice president of alliances for Astea International, "There are several more agreements in the pipeline, and we plan to announce them as the year unfolds."

Bergreen said that the strategy behind new alliances is to "extend the diversity of our unique solutions and our technology to new platforms that will provide our customers a broader range of options from which to choose. Ultimately, we see that this benefit will result in shortened sales cycles for Astea, new marketing opportunities and new licensing revenues."

About Astea International

Astea International Inc. (www.astea.com) develops, markets and supports Customer Relationship Management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions for companies that sell and service equipment, or sell and deliver professional services. Astea's CRM solutions are used by companies in information technology, healthcare, industrial controls and instrumentation, retail systems, imaging systems, facilities management, telecommunications and other industries to improve operating costs, revenue recovery, revenue generation and customer loyalty. Astea offers over twenty years of related domain expertise and a worldwide sales and service network.

(c)2002 Astea International Inc. Astea is a registered trademark and AllianceEnterprise Suite is a trademark of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders.

This press release contains forward-looking statements that are made under the "safe harbor" provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea's products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company's financial results are included at length in the Company's Form 10-K for the fiscal year ended December 31, 2001, filed with the Securities and Exchange Commission.
COPYRIGHT 2002 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2002, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Comment:Astea International Ramps Up Marketing With New Alliances; Agreements Provide New Sales, Marketing Opportunities.
Publication:Business Wire
Geographic Code:1USA
Date:May 8, 2002
Words:450
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