Astea's PSOplus Professional Services Walk the Talk of eCRM.Business Editors/Hi-Tech Writers HORSHAM, Pa.--(BUSINESS WIRE)--March 22, 2001 Before, During and After CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Implementation, Professional Services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. Bear the Brunt of Delivering Solutions and Expected Return on Investment Expected return on investment The return one can expect to earn on an investment. See: Capital asset pricing model. . At Astea, PSOplus Drives the Credibility of the Company's AllianceEnterprise eCRM Suite(TM). Astea International Inc. (Nasdaq:ATEA) announced that the Company's Professional Services Organization (PSO PSO - Oracle Parallel Server )--for over 20 years an instrumental part of defining, delivering and supporting Astea's business solutions for mid-size to Fortune 500 companies--has expanded services and will be formally marketed as PSOplus Professional Services. PSOplus leverages Astea's innate industry knowledge and domain expertise into an exceptional range of value-added services to help companies maximize the productivity and profitability of front- and back-office processes with Astea's AllianceEnterprise eCRM Suite(TM). "Professional services are important aspects of Astea's value proposition and underlying credibility with customers and prospects--key market differentiators," said CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Zack Bergreen. "PSOplus communicates Astea's ability to deliver complete solutions. Our services help define how business processes can be improved, where and how return on investment can be achieved, how AllianceEnterprise addresses clients' specific requirements, and ensure that clients' expectations are at a minimum met but preferably exceeded." Jacques Cormier, vice president of customer services, explained: "PSOplus combines Astea's CRM industry experience with the latest software tools for business modeling, simulations, benchmarking and enterprise systems integration. PSOplus services optimize business processes and clients' revenue opportunities to the point of being able to predict a minimum return on investment before committing to our AllianceEnterprise eCRM Suite. During and after AllianceEnterprise implementation, PSOplus continues as a resource available to clients above and beyond what is normally offered in the industry as standard software maintenance and support programs." The PSOplus Professional Services cover four broad areas: Business Consulting Services employ a structured methodology for analyzing, modeling, and optimizing operational business processes. The PSOplus approach encompasses process discovery, benchmarking, modeling and reengineering to reveal the detailed operational dynamics of, for example, a client's service supply chain. PSOplus consultants examine the components that drive financial, staffing, and asset benchmarks with advanced simulation tools to graphically and interactively compare business process configurations that optimize resources and utilization rates. Added Clark Fuss, director of professional services, "With Astea's experience in customer management, distribution, logistics, finance and hundreds of high-end applications, we know exactly how and where to look for maximizing the efficiencies and performance of business processes." Project Implementation Services that have been refined over numerous engagements follow a proven four-phase process to implement AllianceEnterprise solutions. Implementation begins with a detailed planning phase In amphibious operations, the phase normally denoted by the period extending from the issuance of the order initiating the amphibious operation up to the embarkation phase. The planning phase may occur during movement or at any other time upon receipt of a new mission or change in the , followed by functional training of team members. Project teams then proceed with analysis, modeling, data mapping Data mapping is the process of creating data element mappings between two distinct data models. Data mapping is used as a first step for a wide variety of data integration tasks including:
"AllianceEnterprise offers incredible out-of-box functionality which makes our job easier, but every customer is different," said Fuss. "We are called upon in many situations to recommend and then implement solutions for unique customer processes. We bear the brunt of delivering the software and expected return on investment. Credibility is important. When you talk the talk, you have to walk the walk." IT Systems Integration Services are a key ingredient of every enterprise application deployment today. Integration continues to be the lynchpin lynch·pin n. Variant of linchpin. lynchpin Noun same as linchpin Noun 1. of driving real improvements across an enterprise's information architecture. Astea's AllianceLink(TM) technology provides methodologies to extend the extraordinary application integration within the AllianceEnterprise eCRM Suite to other systems employed across the enterprise. Since AllianceEnterprise components are already tightly integrated at the database and user interface levels, integration services focus on connectivity with other enterprise systems. PSOplus consultants combine functional integration with life cycle planning to deliver resilient, supportable solutions that address legacy integration, application migration and transfer of actionable data with ERP (Enterprise Resource Planning) An integrated information system that serves all departments within an enterprise. Evolving out of the manufacturing industry, ERP implies the use of packaged software rather than proprietary software written by or for one customer. , financial, planning and scheduling, materials management Materials management is the branch of logistics that deals with the tangible components of a supply chain. Specifically, this covers the acquisition of spare parts and replacements, quality control of purchasing and ordering such parts, and the standards involved in ordering, , logistics, web, supply chain, and even other CRM applications. "Collapsing these interdependent, expensive, and often inflexible business processes drives dramatic return on investment results for Astea's clients," said Cormier. Life Cycle Support Services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services enforce Astea's commitment to sustain performance and returns on clients' investments in AllianceEnterprise. Services include help desk, emergency service, application migration, software upgrades, and `client-transition' services. "Customers with complex sales Complex sales, also known as Enterprise sales, can refer to a method of trading sometimes used by organizations when procuring large contracts for goods and/or services where the customer takes control of the selling process by issuing a Request for Proposal (RFP) and or mission-critical service and support environments need to trust that their technology-enabled programs are stable and dependable," explained Cormier. "Also, over time, users may be required to adapt their business processes to changes in their industry, new lines of business, a merger, or a turnover in personnel that dramatically impacts their strategic systems. PSOplus offers a complete portfolio of services to maintain and extend the benefits of AllianceEnterprise for a longer period of time." Bergreen maintains, "The integrity of the eCRM solution invariably in·var·i·a·ble adj. Not changing or subject to change; constant. in·var  i·a·bil rests with the credibility of the solution provider. PSOplus contributes substantially to the capabilities and success of our solutions with AllianceEnterprise--before, during and after implementation." About Astea International Inc. Astea International Inc. (www.astea.com) specializes in equipment-service-centric Customer Relationship Management (eCRM) software solutions used by companies in multiple industries to improve productivity, revenue and customer interaction. Astea has over twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of experience with automating customer-facing processes and supports a global client base. Astea markets its products through direct and indirect sales and services networks throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Europe and the Asia-Pacific. (c)2001 Astea International Inc. Astea is a registered trademark and AllianceEnterprise eCRM Suite and AllianceLink are trademarks of Astea International Inc. All other company and product names contained herein are trademarks of the respective holders. This press release contains forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. that are made under the "safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. " provisions of the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and of 1995 and involve a number of risks and uncertainties that could materially affect future results. Among these risk factors are possibilities that the companies mentioned in this press release may not purchase licenses for AllianceEnterprise, the continuing acceptance of Astea's products, general competitive pressures in the marketplace, and continued overall growth in the customer relationship management solutions industry. Further information regarding these as well as other key risk factors and meaningful cautionary statements that could affect the Company's financial results are included at length in the Company's Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. for the fiscal year ended December 31, 1999, filed with the Securities and Exchange Commission. |
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