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Assurz Unveils New Value-Added Service for Acquirers & ISOs, Offering 100% Shopper Satisfaction Guarantee for Online Stores.


Reduces Abandoned Shopping Carts, Helps Drive Merchant Sales

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif. -- Assurz, Inc., today unveiled a new third-party shopper satisfaction guarantee program for online merchants that acquirers and ISOs can offer as a value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions.  to their merchant clients.

The Assurz guarantee offers online shoppers a hassle-free extended 90-day evaluation period Evaluation period

The time interval over which funds assess a money manager's performance.
 for online purchases, a full refund on returned merchandise including taxes and shipping, and free return shipping and packaging. It also eliminates restocking fees.

"One of the main reasons that consumers abandon shopping carts is a lack of trust, either because they're on an unfamiliar website or because they're concerned that they may have a difficult time returning merchandise," said Gregg Gumbinger, Assurz Vice President of Business Development. "Our 100% Satisfaction Guarantee equips payment processors with an enhanced consumer satisfaction solution that helps merchants close sales that would otherwise be lost. This is a powerful new tool for building acquirer and ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, www.iso.ch) An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 business."

The Assurz service requires minimal setup and no recurring fees. Merchants and acquirers have the option to co-brand the service with their own logos.

About Assurz

Assurz provides a 100% Satisfaction Guarantee to consumers who shop online for general merchandise. The Assurz guarantee enables shoppers to evaluate their purchases for an extended 90-day period and, if dissatisfied, receive full reimbursement Reimbursement

Payment made to someone for out-of-pocket expenses has incurred.
 of their purchase as well as prepaid pre·pay  
tr.v. pre·paid, pre·pay·ing, pre·pays
To pay or pay for beforehand.



pre·payment n.
 return shipping directly from Assurz. This industry-first guarantee program works to overcome widespread insecurities about unfamiliar websites and possible product dissatisfaction through a fast, simple and convenient process. The Assurz 100% Satisfaction Guarantee is offered through select merchants, affinity partners and directly from www.assurz.com.
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Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 19, 2007
Words:267
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