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Assure Optimal Urinary Tract Health with New CranAssure.


Softgel Combines Strongest Ocean Spray Cranberry Extract with Vitamin C vitamin C
 or ascorbic acid

Water-soluble organic compound important in animal metabolism. Most animals produce it in their bodies, but humans, other primates, and guinea pigs need it in the diet to prevent scurvy.
, Beta Carotene and Selenium selenium (səlē`nēəm), nonmetallic chemical element; symbol Se; at. no. 34; at. wt. 78.96; m.p. 217°C;; b.p. about 685°C;; sp. gr. 4.81 at 20°C;; valence −2, +4, or +6.  in Low Calorie2 Formula that Offers Maximum Urinary Tract Support

NORTHRIDGE, Calif. -- Millions of Americans visit their doctors each year to get help with their urinary tract system.1

To help provide consumers with maximum urinary tract health support, Pharmavite LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 announced today an exclusive licensing agreement with Ocean Spray[R] Cranberries Inc. to use Ocean Spray's strongest cranberry extract in CranAssure and feature the Ocean Spray name, trademark and logo on the product's label. Sold under Pharmavite's Nature's Resource[R] brand, new CranAssure combines Ocean Spray's high potency cranberry extract with vitamin C, beta carotene and selenium in a convenient, low calorie2, safe and effective softgel. CranAssure is scheduled to hit shelves in September.

"Ocean Spray is pleased to work with a reputable dietary supplement company like Pharmavite to further promote the value and health benefits of cranberries," said Robert Beams, Vice President, Agriculture Supply Development, Ocean SprayCranberries Inc.

"Ocean Spray cranberries are well-studied, respected and have earned consumer's trust," said Gary Kuchta, Vice President, New Products and Innovation, Pharmavite. "Featuring the Ocean Spray logo on CranAssure's package and using their high quality ingredient will help differentiate CranAssure and offer superior consumer benefits."

Optimal Urinary Tract System Support

Clinical studies using cranberry juice, concentrate or extract have shown that daily use helps promote a healthy urinary tract. Cranberries also contain proanthocyanidins, which are the powerful, naturally-occurring compounds that aid in urinary tract health.

"CranAssure combines high-potency cranberry with a special combination of antioxidants Antioxidants
Substances that reduce the damage of the highly reactive free radicals that are the byproducts of the cells.

Mentioned in: Aging, Nutritional Supplements

antioxidants,
n.
 that support the body's immune system," said Belinda H. Jenks, Ph.D., Director of Scientific Affairs and Nutrition Education, Pharmavite.

Dr. Jenks added, "CranAssure's formulation also helps close the antioxidant antioxidant, substance that prevents or slows the breakdown of another substance by oxygen. Synthetic and natural antioxidants are used to slow the deterioration of gasoline and rubber, and such antioxidants as vitamin C (ascorbic acid), butylated hydroxytoluene  gap in American diets, as roughly 25 percent of adults do not get the suggested amounts of vitamin C or beta carotene from food alone. In addition to its proven support for urinary tract health, cranberry is an antioxidant superpower."

Dosage

For optimal urinary tract health, the suggested dose is two softgels two times daily with an eight ounce glass of water at mealtimes. The recommended daily dose (four softgels) of CranAssure provides 1,000 mg of cranberry fruit extract; 5,532 IU of vitamin A (100% as beta carotene); 80 mg of vitamin C; and 66 mcg of selenium.

Availability

CranAssure is available in the vitamin aisle of food, drug and mass stores nationwide. The suggested manufacturer's retail price is $10.99 for 60 softgels.

About Pharmavite

For more than 30 years, Pharmavite has earned and maintained the trust of pharmacists, consumers and retailers by manufacturing high-quality vitamins, minerals, herbs and other dietary supplements that are safe, effective and science-based. As an industry leader, Pharmavite adheres to manufacturing standards recommended by the United States Pharmacopeia United States Pharmacopeia /Unit·ed States Phar·ma·co·peia/ (USP) a legally recognized compendium of standards for drugs, published by The United States Pharmacopeial Convention, Inc., and revised periodically.  (USP USP - unique sales point ), a not-for-profit organization that has set pharmaceutical and dietary supplement quality standards since 1820. In addition, Pharmavite participates in USP's Verification Program for dietary supplements.

The dietary supplement industry is regulated by the U.S. Food and Drug Administration and the Federal Trade Commission, as well as by government agencies in each of the 50 states.

1 Urinary tract infections in adults. National Institute of Diabetes and Digestive and Kidney Diseases About NIDDK
The National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK), of the U.S. National Institutes of Health, conducts and supports research on many of the most serious diseases affecting public health.
 (NIDDK NIDDK National Institute of Diabetes and Digestive and Kidney Diseases ) NIH "Not invented here." See digispeak.

NIH - The United States National Institutes of Health.
 Publication No. 06-2097 December 2005. http://kidney.niddk.nih.gov/kudiseases/pubs/utiadult/.

2 "Without the calories usually found in cranberry juice."
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 29, 2006
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