Assure Effects Plan of Conversion to Alberta.

Business Editors

CALGARY, Alberta--(BUSINESS WIRE)--Feb. 9, 2004

Assure Energy, Inc. ("Assure" or the "Company") (OTCBB:ASUR-News; Frankfurt WKN: 357954, ASL) is pleased to announce that on Feb. 6, 2004 it filed its Plan of Conversion thereby effecting the change in its corporate domicile from Nevada to Alberta, Canada. As a result thereof, we are now a foreign private issuer as such term is defined under the General Rules and Regulations under the Exchange Act of 1934 and we will have a new trading symbol of ASURF effective Feb. 10, 2004. The listing of our common stock on the OTCBB will not be otherwise affected by the domicile change. Our board of directors unanimously approved our Plan of Conversion and shareholders of record, as of the close of business on Dec. 29, 2003, holding 12,981,870 of our then 19,416,100 outstanding shares (approximately 66.9%) approved our Plan of Conversion at a Special Shareholders Meeting held on Jan. 28, 2004. Assure believes the change in domicile is now reflective of its operations, all of which are in Canada, and expects it to provide the company with new sources of financing and the ability to exploit additional opportunities in Canada.

About Assure Energy, Inc.

Assure Energy, Inc. is principally engaged in the exploration, development and acquisition of petroleum and natural gas properties located in the Western Sedimentary Basin of Canada. Assure's plan of business is to grow through accretive acquisitions and through the drill bit. Assure Energy operates through its wholly owned subsidiary, Assure Oil and Gas Corp. of Calgary, Alberta, and its wholly owned subsidiary Westerra 2000 Inc. Through Assure Holdings Limited, of Calgary Alberta, Assure Energy, owns approximately 48.5% of Quarry Oil and Gas Limited, (TSV - QUC) a Calgary, Alberta junior oil and gas company.

Forward-Looking Statement

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.

To find out more about Assure Energy, Inc. (OTCBB:ASUR) visit our website at www.assure-energy.com.