Assure Commences Fall 2003 Multi Well Drilling Program.

Energy Editors/Business Editors

CALGARY, Alberta--(BUSINESS WIRE)--Sept. 12, 2003

Assure Energy, Inc. (OTCBB: ASUR) is pleased to announce commencement of its Fall 2003 Multi Well Drilling Program in Canada's Western Sedimentary Basin. Assure through its subsidiaries, Assure Oil & Gas Corp. (Assure O & G) and Westerra 2000 Inc. (Westerra) and associated company Quarry Oil & Gas Limited (Quarry) plan to drill 4 gas wells, 4 oil wells and 2 oil and gas test wells. Of the 10 wells targeted to be drilled, one gas well is located in the Doe Area of Alberta, two gas wells at West Currant, British Columbia, one gas well and oil well at Rigel, British Columbia, three oil wells at Ribstone, Alberta and, one oil well and one oil and gas test well at Lloydminster, Saskatchewan.

Harvey Lalach, President of Assure stated, "We are excited about the possibilities this program could create for Assure. At an anticipated capital expenditure that could exceed US$ $2.5 million, it is a well balanced program with a blend of development drilling expected to broaden our daily production, increase cash flow and add oil and gas reserve value with a pivotal exploration well that if successful could have significant impact on our company as a whole. The Doe Prospect test well at a target depth of 3,200 meters or almost 2 miles down, is a deep test in an area known to reward drillers with large natural gas reservoirs and prolific flow rates. Over $1.5 million of seismic data, land costs and geological mapping and exploration has been expended on the prospect and we have been privileged to farm-in with a senior and experienced partner in 9 sections of land with multi zone potential. Our prospect is located in the coveted Peace River Arch strategically positioned about 20 kilometers (kms) east of Petro-Canada's Parkland discovery and 20 kms west of EnCana's Gordondale discovery and is just about 50 kms north of Houston based Anadarko Petroleum's massive Saddle Hills discovery now a core development area for Anadarko with a reported 130 billion cubic feet of gas reserves."

Doe Prospect, Alberta

Assure O&G is participating in a farm out agreement to drill a natural gas test well to approximately 3,200 meters (9,754 feet) to the Wabamun zone. By paying 40% of the costs to drill, Assure O&G will earn a 40% interest before payout subject to an overriding royalty (sliding scale 5-15%) and earns a 25% working interest after payout in (5,760 gross acres-1,440 net acres) of multi-zone prospective property.

The Doe Prospect area is located 120 km's northwest of Grande Prairie, Alberta and 10 km's east of the British Columbia/Alberta border. The prospect area is situated between two significant natural gas accumulations associated with the Upper Devonian Wabamun Group.

The Geological Survey of Canada describes the Wabamun formation in the Peace River Arch area to be a remedial ramp carbonate which has undergone hydrothermal dolomitization. The dolomitization is a result of magnesium rich fluids moving along major fault trends associated with the Peace River Arch rift basin. These dolomitized areas are the primary reservoirs for natural gas fields in the Doe Prospect region. Faulted horst structures provide the dominant trapping mechanism for gas accumulations.

On the British Columbia side, the historic Parkland Wabamun 'A' pool was discovered in 1956. The pool had original gas in place of 225 billion cubic feet (BCF) and the discovery well has produced 109 BCF to date. In Alberta, the Gordondale area is a more recent discovery for natural gas associated with the Wabamun formation. The reserves associated with the Alberta Wabamun pools discovered in 2000, range from 5 BCF to 25 BCF with initial production rates ranging between 5 million cubic feet per day (mmcf/d) and 15 mmcf/d.

West Current Area Prospect, British Columbia

This Quarry property covers approximately 2,105 acres of 100% owned land with multi-zone potential in the Gething, Charlie Lake, Cecil and Halfway Formations. Quarry has acquired over 30 kilometers of 2D seismic and during 2002 drilled a discovery natural gas that is currently producing. These lands are adjacent to infrastructure and pipeline systems. Assure's exploration drilling is expected to add significant reserve value to this prospect.

Rigel Prospect, British Columbia

Quarry has a 100% working interest before payout and 50% working interest after payout in this prospect that comprises approximately 11,295 gross acres (6,752 net) of farm in land and 1,404 gross acres (702 net) of earned land in the heart of Cretaceous gas productive channels. This land contains multi-zone prospects in the Gething, Charlie Lake, Cecil and Halfway Formations. Seismic data has assisted in defining follow up drill locations.

Ribstone Prospect, Alberta

Quarry has a 100% working interest before payout and a 50% after payout in 960 gross acres (480 net) in 20 producing oil wells from the Sparky, GP and Rex formations. Also identified on this property is a Colony gas prospect and a Lloydminster channel play that could increase development drilling.

Lloydminister Prospect, Saskatchewan

This prospect covers approximately 3,200 gross acres (1,920 net) along the provincial border of Alberta and Saskatchewan. Westerra owns a 60% working interest in producing gas wells and interests ranging from 50% to 100% in producing oil wells. Westerra also has a 100% working interest before payout and 50% working interest after payout of farm in rights on this property. Westerra's lands are within the Lloydminster heavy oil accumulation, a discontinuous trend of lower Cretaceous bitumen and heavy oil sand deposits extending from Athabasca through Cold Lake and Lloydminster into North Central Saskatchewan. The Mannville Group varies from 150-200 meters in thickness and is divided into nine formations, of which five formations, the Colony, McLaren, Waseca, Sparky, and General Petroleum formations are believed prospective on Company lands. On neighboring lands, the Colony, Sparky and Dina sandstones have produced natural gas and the Colony, McLaren, Waseca, Sparky, General Petroleum, Rex, Lloydminster and Cummings sandstones have produced heavy oil.

ABOUT ASSURE ENERGY, INC.

Assure Energy, Inc. is principally engaged in the exploration, development and acquisition of petroleum and natural gas properties located in Western Canada.

FORWARD-LOOKING STATEMENT 

This news release contains forward-looking statements as defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements include statements concerning plans, objectives, goals, strategies, future events or performance and underlying assumptions and other statements, which are other than statements of historical facts. These statements are subject to uncertainties and risks including, but not limited to, product and service demand and acceptance, changes in technology, economic conditions, the impact of competition and pricing, government regulation, and other risks defined in this document and in statements filed from time to time with the Securities and Exchange Commission. All such forward-looking statements, whether written or oral, and whether made by, or on behalf of, the Company, are expressly qualified by these cautionary statements and any other cautionary statements which may accompany the forward-looking statements. In addition, the Company disclaims any obligation to update any forward-looking statements to reflect events or circumstances after the date hereof.