Assume nothing--test.
Newsletter expert Marlene Jensen Noun 1. Jensen - modernistic Danish writer (1873-1950)
Johannes Vilhelm Jensen reminds us not to take anything for granted in this age of the electronic and print media jockeying jock·ey
n. pl. jock·eys
1. Sports One who rides horses in races, especially as a profession.
2. Slang One who operates a specified vehicle, machine, or device: for position.
She says that in a launch she was working on, they offered an e-mail newsletter targeted to webmasters. At the last minute, they added the option of a print version.
Ninety-six percent signed up for the print version--even though it cost $100 more than the e-mail version. And these are webmasters. Apparently, they want a break from reading their monitors.
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No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1999, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.
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